The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, and how to advertise your business effectively online. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com. And check out the PSP Insider at paidsearchpodcast.com/insider.... Show More

Episodes

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Show Notes:
Welcome back to the PSP! This week we're starting a month-long series on running a PPC/Google Ads agency. The first episode in this series is on how we use systems to run all aspects of a PPC agency, including marketing, s... Read more

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December 2, 2019 47 min

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Welcome back to the PSP! This week we're doing part 2 of a two week questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy th... Read more

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November 25, 2019 47 min

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Show Notes:
Welcome back to the PSP! This week we're doing part 1 of a two week questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the show!

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Welcome back to the PSP! This week we go over a strategy we use when we have trouble finding PPC keywords for our Google Ads search campaigns. This strategy combines broad match keywords with ta... Read more

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Yes welcome back to the PSP! This week the guys are talking about a number of Google Ads topics that were top of mind this week, including bidding on competitor names, the problem of small daily budget with a high ... Read more

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November 4, 2019 40 min

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Hi everyone and welcome back to the PSP. This week the guys are talking about one of the most fundamental and important aspects of Google Ads, Ad Rank. Ad Rank is super important. It determines ... Read more

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Wow welcome back to the PSP! This week Chris and Jason talk about some Google Ads things that have been top of mind for them this week. Chris kicks off the show talking about the ad variations tool in Google Ads. ... Read more

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October 21, 2019 53 min

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Show Notes:

Jason and Chris are back this week with a big questions and answers episode! Send in your Google Ads questions at https://paidsearchpodcast.com/contact-us/

Please leave us a rati... Read more

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Average position is gone! Google Ads got rid of the average position column. In this episode we teach you how to use absolute top impression share and top impression share as replacements for average positio... Read more

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This week on the Paid Search Podcast we're talking about how to get good Google Ads results in the first month. Getting good results in the first month is very important. It&#... Read more

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Google Ads was going great. Month after month you're producing tons of conversions and your Google Ads campaigns are going great. Then all of a sudden you experience a massive drop in conversions and performance. We've all been there. This can ... Read more

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We've all been there. We're running a great Google Ads campaign for a client or employer, we're getting them great results, and then they say those three little words, "it's not working." This can be very frustrating. You're getting them great r... Read more

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Hi yes welcome back to the Paid Search Podcast! This week we are talking about Google Ads for realtors and real estate agents. If you're a realtor who's looking for infor... Read more

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This week on the Paid Search Podcast, Chris and Jason talk about how they approach the sales funnel and Google Ads. They talk about how they use the sales funnel with Google Ads and how that affects their strategies. A listener sent in a great question about the sales ... Read more

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Welcome back to the Paid Search Podcast, the weekly podcast about Google Ads and search engine marketing! This week Chris and Jason answer a ton of Google Ads questions from AdW... Read more

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August 24, 2019 39 min

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Jason and Chris conclude their Google Ads display advertising series this week with a wrap up conversation focused on how they judge their display campaign results and determine if a display campaign is working. The answer to "is it working" depends on the reason w... Read more

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This week Jason and Chris continue their discussion the Display Network and talk about how they use placement tar... Read more

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This week Jason and Chris continue their discussion the Display Network and talk about how they use keyword contextual targeting in display campaigns.They talk about what keyword targeting on display is, how to find keywords to target, how to add them, how to set bids, and ... Read more

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Hi everyone! Yes! This week Jason and Chris continue their discussion the Display Network and talk about how to target audiences with display ads, both in-market and affinity audiences. The guys talk about how they use audience targeting, when they think it's a good fit, and then they go over some examples. Enjoy!

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Hi everyone! Welcome back to the Paid Search Podcast. This week Jason and Chris dive into the Display Network and talk about how to target topics. The guys talk about how they use topic targeting, when they think it's a good fit, and then they go over some examples. Enjoy!

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More Pa... Read more

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