The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
Episodes
In this episode, Chris Schaeffer, one of the top Google Ads managers in the world, breaks down how to separate confusing campaign "noise" from actual underlying problems. Chris tackles five of the most common headaches advertisers face—from spam leads and runaway budgets to zero clicks. You'll learn why exact match keywords and tight bid strategies might be stifling your momentum, along with practical copy adjustments to stop...
In this episode, Chris Schaeffer (the best Google Ads manager in the world) breaks down how Responsive Search Ads (RSAs) actually work and why a "Poor" Ad Strength rating directly causes higher CPCs, fewer impressions, and lower search positions. We uncover three massive misconceptions search marketers make, including why RSAs optimize for clicks instead of conversions, why Dynamic Keyword Insertion isn't a magic shortcut for asse...
Chris Schaeffer, one of the best Google Ads managers in the world, breaks down semantic intent in this episode—exposing how Google attempts to read the minds of both you and the searcher by matching underlying goals rather than literal words. If your high-ticket whole-house filter ads are triggering on DIY searches or cheap plastic pitchers, Google's natural language processing is to blame. We unpack how this guessing game wa...
Thinking about bidding on your rival’s brand name? It sounds like an aggressive, high-reward growth strategy: bid on a competitor’s name or trademarked product, show up at the top of the page, and offer a compelling alternative to pull high-intent buyers away from the competition. While Google Ads policy permits this strategy at the keyword level, the financial reality behind these campaigns tells a completely different...
Learn how value based bidding can be used to improved the quality of your leads. In today's podcast Chris Schaeffer discusses how offline conversion tracking works and how you can get setup for this kind of bidding strategy.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
Guest host Joey Bidner discusses the huge changes in the Google Ads Merchant Center that have recently been released. If you are an e-commerce advertiser looking to get more out of your shopping and Performance Max campaigns this is an important announcement that you need to hear!
Try Opteo for free for 28 days - https://opteo.com/psp
Joey Bidner - https://joeybidner.com/
Chris Schaeffer - http://www.chrissch...
How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Google is not guaranteed but with this simple rule you will have a better chance at success!
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https...
I've spent nearly 2,000 hours teaching and coaching people all around the world how to build, optimize, and manage their Google Ads accounts. These are the eight things I've learned after speaking to people that need help with their accounts.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
I tried ChatGPT Ads! Let's talk about the differences between Google Ads and ads on ChatGPT, where the advantages of each are, and what the future made hold for both marketing networks.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performance Max vs Search, and Limited by Budget questions.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account, website, and tracking assets matters, how to set goals that lead to long-term success, and why your budget should follow business value—not search volume.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris also co...
Google is changing TCPA bidding and this will affect everyone!
Try Opteo for free for 28 days - https://opteo.com/psp
Joey Bidner guest hosts this week's podcast and explains what changes are coming with bidding and why it has so many people upset.
Joey Bidner - https://joeybidner.com/
Submit a Question - https://www.paidsearchpodcast.com
Google just made one of the biggest Search Partner Network changes in years… but is it actually useful?
Try Opteo for free for 28 days - https://opteo.com/psp
For the first time, Google Ads advertisers can see which Search Partner sites are displaying their ads in Search, Shopping, and App campaigns. After more than 20 years of treating Search Partners as a black box, Google has finally added placement reporting.
So why am I st...
Google Ads is hiding more and more search term data, and it’s becoming a serious problem for advertisers.
Try Opteo for free for 28 days - https://opteo.com/psp
In this episode, Chris Schaeffer explains why search terms—not keywords—are the foundation of successful Google Ads management, why Google’s increasing lack of transparency matters, and what you can do to protect your campaigns.
You&rsqu...
This week Chris Schaeffer answers questions from listeners and discusses 4 ways to break your Google Ads account. Don't make these key mistakes that can result in an unrecoverable campaign.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
Chris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an opportunity to expand their marketing efforts in ways that were not possible just a few years before. But is it always the right choice for everyone? Let's talk about that!
Try Opteo for free for 28 days - https://opteo.com/psp
Chr...
Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free PDF resource linked below!
Try Opteo for free for 28 days - https://opteo.com/psp
Keyword Risk PDF: https://files.chrisschaeffer.com/xGNjxsAZ
Chris Schaeffer - http://www.chrisschaeffer.com
Submi...
In today's episode Chris Schaeffer answers a question from a listener that disagrees with him! Let's talk about manual bidding verses automated bidding.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
Today Chris Schaeffer is talking about three big announcements that Google has made about Google Ads and why they should matter to you. We're talking about the upcoming "upgrade" from DSA to AI Max. Also the big push to get ads in the AI mode of Google. And using AI Max for Shopping campaigns. All of this and more in today's podcast show!
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chri...
Answering questions from listeners this week!
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
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