Slow and steady wins the race.
In today’s episode, Black Speakers Network founder Brian J. Olds interviews Dr. Pam Perry, a PR and branding expert.
Dr. Pam discusses the racial divide and ambiguities in the media as it relates to African-Americans. She loves the #BlackPress~
Born and raised in Detroit (Motwon), she shares her experiences growing up in one of the largest high schools and how it has birthed creativity in many, including Diana Ross, Shaun Robinson and Ed Gordon.
Dr. Pam addresses the difference between marketing and advertising, reasons why you should add PR services after you’ve branded your business, and the things we miss when seeking PR agencies. See QuickMediaCoverage.com to get fast PR exposure!
Podcast overview:
Branding your business
Identifying your call to action
The difference between marketing and advertising
Target Audience for Media
Speakers Magazine and PR
Dr. Pam Perry informs listeners that the difference between marketing and advertising is sales. She explains how often we believe that we are ready to showcase our products or services without considering our systems and foundations for success.
Dr. Pam shares the importance of preparing yourself for success and encourages listeners to be patient during the process. She emphasizes the importance of customer service, functioning systems, and brand management.
Dr. Pam addresses the need to know your target audience before pitching to media to ensure your products or service targets their audience.
Dr. Pam is currently the publisher of Speakers Magazine, a subscription service that Pam defines as a” catalog of subject matter experts.”
Links featured in this episode:
Speakers Magazine: https://www.speakersmagazine.com
Follow BSN:
Instagram: https://www.instagram.com/blackspeakersnetwork/
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