Blow Up on Instagram and TikTok with Brock Johnson

This is episode 154 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.

Today is a very special day! Pam is introducing you all to Brock Johnson; a 24-year-old former college athlete with a passion for helping others grow their brands through the power of social media. His speciality is in short-form videos and online storytelling. After less than two years of business, he reached a six-figure income while he was still a student! As the co-host of the Build Your Tribe Podcast, an instructor of multiple online courses, a viral TikTok creator, and an Instagram marketing expert, Brock has helped thousands of entrepreneurs learn to build their business (even with limited time and money!)

With Brock’s speciality in IG stories and his sole mission of helping YOU grow your brand, you will learn so much in this episode on how to effectively market using online platforms! Brock teaches listeners how to grow your brand using Instagram and TikTok, how to monetize, how to make your posts more engaging and effective, and much more! Leveraging online platforms is a critical component to growing your brand nowadays so you do not want to miss out on Brock’s incredible tips and insight!

 

Key Takeaways

[:30] About today’s episode with Vanessa Shaw.

[1:26] Pam welcomes Brock Johnson to the podcast!

[1:44] Brock shares how he got his start in marketing.

[3:11] Where does Brock spend most of his time? Which apps does he focus on the most?

[4:02] How do we begin to build our brand? Brock shares the first few actionable steps we can take on Instagram to grow.

[6:11] Brock’s tips for network marketers on growing their brand on Instagram.

[8:15] Brock talks content: how often you should post, what you should create, what you should post, and debunking myths and common concerns.

[12:29] How often you should be posting (and sharing) and where.

[12:54] The key differences between posting to your feed and posting to stories.

[14:46] How important is the graphic component for your feed?

[16:50] About Pam’s book, Rich Girl Poor Girl.

[17:22] Brock’s Instagram strategy for Reels and Carousels.

[19:40] How long should your captions be under your Instagram posts?

[22:10] Why you shouldn’t aim to be perfect on Instagram.

[24:03] Why it is critical to niche.

[25:57] How TikTok is different from Reels.

[28:40] How long should our TikToks be?

[29:50] How to monetize on Instagram!

[33:00] Brock shares about his offering: InstaClubHub.

[33:57] Brock shares one final piece of wisdom on getting started.

[35:32] Pam thanks Brock for joining the podcast!