Ed McDonough is a Marketing Architect, trained direct response copywriter, and the founder of ECE Marketing Services, LLC located in North Carolina.
Along with helping companies develop and implement an effective long-term client acquisition process that focuses on revenue growth, he also mentors aspiring copywriters. In addition, he is the author of 5 marketing books, three of which are Amazon bestsellers.
His book, Leveraging Buyer Psychology for Copywriters, based on over two decades of writing sales copy, reveals the science of buyer behavior, offering actionable copywriting enhancements that can be implemented immediately.
Ed will discuss how to create and use non-fiction education-based books as a product/service/company marketing tool.
ABOUT ED MC DONOUGH
Ed M
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