GEN Z EP 376

 

Bhavana Mittal | Co-Founder,  Executive Director, Chief Growth Officer 

Bert labs

 

Awarded Marketing, Media, Digital professional, Speaker, Advisory Board Member and Jury member for various industry associations, Yoga teacher (YT200) with 25+ years of experience. At Bert Labs, Bhavana plays a crucial role with intertwined functions. She serves as the visionary leader, setting the strategic direction for the company and ensuring that its mission aligns with the rapidly evolving tech landscape. She provides overall guidance, supervises the executive team, and maintain a strong connection with the board of directors to secure support for innovative ventures.
On the other hand, at Bert Labs Bhavana fuels growth in the dynamic environment. She identifies opportunities, forging strategic partnerships, and driving revenue through the introduction of Bert Platform Solution and products in the market. She keeps a keen eye on market trends, harnessing data analytics to inform product development and marketing strategies, and fostering customer engagement to ensure the company's offerings are precisely tailored to meet emerging requirements. Bhavana drives the leadership team that balances visionary direction with actionable growth initiatives, propelling Bert Labs to success in the competitive tech landscape.
Her career trajectory prior to Bert Labs has been:
VP (Head) – Media and Digital at RPSG Group where Bhavana worked across all the Group businesses, including Saregama Caravan, Too Yumm!, Naturali, Spencer’s, Nature’s Basket, Fortune India, Open, Hello! Magazine, RPSG Sports (including Lucknow SuperGiants)
Regional Head – Media, Digital and Communication, South Asia at Reckitt Benckiser, working across Digital and Media for all brands including Dettol, Durex, Harpic, Lizol, Vanish, Veet etc. Was a part of the integration team for Mead Johnson into RB. India represenative for Digital CoE
Head – Media and CSR, India Sub-continent for GSK Consumer Healthcare, working across all brands including Horlicks, Boost, Eno, Crocin, Iodex, etc. Launched Sensodyne in India successfully. Headed Indirect Procurement for the initial 2 years. Was a part of the integration team for Novartisinto GSKCH. Led Global taskforce for strategic initiatives Manager and Head, Media Audit as part of Accenture Consulting. Set up the practice for Indian and International Clients
Media Director/Head of Media at Cheil Communications, for Samsung and Hyundai business. Launched Samsung Mobile phones and LEDs, Samsung Side-by-side refrigerators, Hyundai Tuscon and Hyundai Sonata during her stint Media Director at Initiative Media for LG, Revlon and Nestle business Manager at Maximize (GroupM) for NIIT, Electrolux, JK Tyres business Media Supervisor at Universal McCann for Reckitt Benckiser, Indiatimes Media Executive at Saatchi & Saatchi, launched Hyundai, Santro and Accent in India Industry