The Personal Trainer Mentor Academy Podcast

The Personal Trainer Mentor Academy Podcast

Welcome to the Nik and Ant - PTMA Podcast. All things fitness, business, personal training, etc.

Episodes

August 11, 2025 35 mins



Chapters


00:00 Introduction and Weekend Highlights

02:33 Marketing Strategies for Online Coaching

05:12 Building Social Media Following

07:57 Engaging Audiences for Launches

10:49 Understanding Pain Points in Marketing

13:43 Gym Pet Peeves and Lighthearted Banter

16:39 Balancing Business and Personal Life

21:22 Navigating Remote Work and Personal Values

23:12 Managing Expectations and Time Efficiency

27:58 Defining Success in Bus...

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Most business mentors and coaches are trying to scale and systemise everything. blueprints for how to wipe your own ass, on zoom calls with 100's of other trainers, no being heard, handed to "success coaches" ...


Why we are sticking with what we believe, and behind the scene of the PT Business Transformation Mentorship


Timestamps;


00:00 Introduction to PT Business Transformation

02:54 Understanding the Targ...

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Takeaways


Understanding client objections is crucial for effective communication.

Identifying as part of the health industry can enhance client relationships.

Automation can streamline client onboarding processes.

Honest conversations can lead to positive outcomes when ending client relationships.

Assessing business phases is essential for new mentorship participants.

Having systems in place can help maintain control over your bu...

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Takeaways


  • Instagram is a valuable resource for programming knowledge.
  • Fitness challenges can enhance client engagement and community.
  • A consistent marketing plan is crucial for personal trainers.
  • Clients often take time to engage, so patience is key.
  • Investing in marketing efforts can yield long-term benefits.
  • Habit-based challenges can help clients improve their routines.
  • Social media should showcase both personal and professiona...
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Takeaways


Ant struggled with marketing and lead generation early on.

Sky's journey began with a health scare that changed her life.

Nik's experience on cruise ships shaped his coaching philosophy.

All three faced challenges in client retention and business management.

The importance of tracking progress and financials was emphasized.

Sky transitioned to online coaching during the pandemic.

Ant and Nik founded PTMA to support p...

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A quick shorter session this week....focal point was the questions around "sales calls" which has been knocking about a bit on social media recently.


Time Stamp


00:00 Introduction and Overview

01:06 Future Guests and Networking

03:01 Advice and Personal Growth

04:47 Productivity Habits and Routines

08:32 Managing Task Overload and Anxiety

11:26 Difficult Decisions and Saying No

15:54 Sales Calls and Business Context

19:17 ...

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be careful of your ear drums at the start!


show notes and time stamps here >


00:00 Introduction and Red Flags in Hiring Coaches

01:58 Marketing Strategies and Client Engagement

04:38 Maintaining Motivation in Repetitive Topics

06:47 Client Retention Strategies During Summer

09:11 Incentives and Client Challenges

11:35 Navigating Gym Choices and Business Growth

13:47 Staying Aligned with Your Mission

15:46 Personal Motivation an...

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In this episode of the PTMA podcast, we have a lively discussion about our experiences in coaching, the transition to online coaching, and the importance of maintaining in-person interactions.

We explore the challenges of executing new ideas, the significance of introducing new programming blocks effectively, and the strategic considerations behind social media presence. The conversation also delves into the traits that distinguish...

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Today on our "monthly break" from Q&A, we talked about a challenge we are putting on for coaches.


Recently the crippling overwhelm and comparison to other coaches has affect quite

a few mentee's that we work with.


Therefore, we came up with a 30 day content challenge for coaches to give them a kick up the ass, and get momentum and action taking to a whole new level.


It is completely FREE and any coach ...

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Recording from our live workshop for coaches and PT's on how to Sell without feeling sales.

If you're someone who struggle with asking for money, has no structure to their sales calls, and wants to feel at ease and confident with the process ... this is definitely the one for you.


If you prefer to watch along with the slide, you can do here by watching on YouTube


Timestamps;


00:00 Introduction to Coaching and Sale...

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Summary


In this episode of the Shit House Podcast, the hosts discuss various topics related to personal training, business strategies, and productivity. They explore considerations for moving gyms, prioritizing tasks, maximizing client engagement through group chats, and the importance of email marketing. The conversation also touches on managing inquiries when capacity is full, maintaining productivity, and establishing efficie...

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In this episode of the PTMA podcast, the hosts discuss various aspects of lead generation, sales calls, mentoring, and the challenges faced in the fitness industry. They emphasize the importance of building genuine relationships, handling failures gracefully, and celebrating the small victories in mentoring. The conversation also touches on balancing multiple niches and the significance of staying true to one's values in busine...

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We explore strategies for maximizing email engagement, effective client check-ins, and the importance of clear communication in coaching.


The conversation also delves into the challenges faced by personal trainers in commercial gyms, the transition to online coaching, and how to raise awareness for coaching services.

Additionally, we touch on key behavior topics for weight management and the significance of understanding client...

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“Raising awareness of the readiness to change” 


How would you help a client who seemingly "can't get her head in the game". She wants to lose weight but finds herself drinking more alcohol in the evenings than she'd like. We've revisited her goals, she's led her action steps to move forward with, but most weeks she feels like she isn't moving forward as much as she would like and gets frustrated wit...

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From your experience, what are the lead magnets that get people the most new clients for people in the academy. (giveaway, Weightlifting workshop, free trial etc.)


How would you guys make the most of classes when 

1) The numbers are low 3-6 people (class numbers have always been low in the gym unless it's the Monday/Tuesday evening slot

2) It's a PureGym branded class (no flexibility to do your own thing)


How to overcom...

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If you had to start a group training session for the first time looking to transition clients from 1-1) what are the steps you would take to make sure it was set up and run successfully - and how would your pricing & overall service delivery compare to your 1-1's?


How many times does a client have to be late to a session and by how much until i should pull them up on it?


The thing you hate most about running the busin...

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Clients have often had bad experience with tracking their food via apps (such MFP, etc).


And likely that a lot of trainers don'thave the training from their level cert do deal with this, it becomes a hard situation to manage.


So the is what we would suggest ....

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Time and energy management when you’re a business owner and especially a business owner working with high energy inputs, such as working with people, helping them through varying circumstances and also looking after and heading up marketing, leads gen, sales, client management, development etc .. can be a mind field. 


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March 24, 2025 33 mins

You's buzzing to have the gang together on Friday? What you most looking forward to?


In the 2 weeks building up to a launch. What balance of content would you suggest over instagram and email? What frequency and what type (social proof, value, personal)


How to manage your business when you're unwell? Managing schedule/workload etc.


What do you guys think about the Dubai fitness scene? 


Have you ever  considered moving abroad for work?


W...

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If you was a PT with a £500 spare every month what would you do with it or where would you invest it into


Any recommended resources to learn more about structuring functional conditioning workouts you see more of these days? In terms of exercise selection within AMRAPS, EMOMs etc, the selected rep ranges/times, or are these things just made up, chuck them together and see what happens?!!!


From Commercial Gym PT to Gym Owner: ...

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