Physio First Matters! - Chewing It Over with Katie Knapton

Jack discusses the new partnership between Physio Matters and Physio First with Katie Knapton (Physio First Chair). The history of both groups is relevant and no stone is left unturned.

Can a partnership better serve the private sector for Physiotherapists? We think so!

Physio Matters Premium is now INCLUDED at no cost in Physio First Membership. You can find out more here

Episode Transcript

(00:00):
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(00:32):
Welcome to chewing it over. Hopefully I'm getting used to
pressing the right buttons in the right sequence and that that
has actually worked, which is great.
So points and prizes in the chat, if you can be the first to
let me know that you can hear meOK, because that'd be that'd be
a win. But yeah, welcome back to tune
it off. We're now going live again,
which is great. We're slightly later than build.

(00:52):
We we're going to usually be about 12:15, but now 1:00 just
because me and me and Katie got gas in planning this planning
this podcast and it just suited our schedules better.
So I want to welcome Katie Knapton, who's the chair of
physio first to this pocket. You have been on tune it off
before though I think kind of you in yesteryear.
Yes, I have. You must have been, you must
have been and and I'm just you, you'll be pleased to see just

(01:13):
I'm I'm I'm just still just as bad at knowing where the buttons
are to go where and just as on time as as I used to be so
welcome. I wanted to get stuck into and
we've had a lot of questions already about our exciting
partnership that we announced between Physio 1st and Physio
Matters on when did we announce?It was on the 1st of the month,
wasn't it? But certainly days we've started

(01:34):
to get more questions about it and we start, we will talk about
the shape of it. But some of the questions have
been really interesting and people have got an interest in
how it came about and also some of our shared and separate
histories and, and why now and all that sort of stuff, which it
seems smart for us to just chat that through here.
And, and so I'm glad you were able to, to join me for that.
For those that don't know, couldyou tell people a little bit
about your back around, especially then how you ended up

(01:54):
in the role you're in as physio first chair now.
Oh goodness. Never sure why I'm here but so
yeah, I'm Katie Napton. I am a physiotherapist.
I run a sole physiotherapy practice, I run a video
consultation practice, I work a bit with Pete Moore in the pain
tool kit and I am now chair of Physio first.

(02:15):
So yeah, I don't, that's sort ofit really quickly and a few
other bits. I am sort of very passionate
about quality physiotherapy and advocating the patient voice.
And that's really I think why I'm here and how I got here.
And I think we were talking about I was one of the first

(02:36):
followers on your Physio Matterspodcasts and they sort of really
re enlightened my enthusiasm andinterest.
Therapy as a whole. No, that's great.
Yeah, absolutely. We interacted fairly early days
of the Physio Matters podcast and I feel that you've been
coming along for the ride in various different guys is very
supportive over many different phases of what we've been doing,

(02:57):
but also very influential as a contributor to our content as
well. We've worked with you on that
early therapy, live events and stuff.
You were very much in the mix. So we even dragged you into
moderate a few sessions. If you remember the chaos of of
whatever that year was. She's tried to block that out.
What what I wanted to visit first.
I've got a few captions that aregoing to help us sort of guide
the conversation a little bit. But I wanted to, I was

(03:20):
fascinated and interested in thequestions that were coming
through from people interested in our histories.
And so it seemed smart for us tosort of talk about those in
terms of the organisations that we lead as well as then why
we're coming together in such a,a, a deeper meaningful
partnership that's quite involved.
And we'll come to the details ofthat for those that haven't
heard yet, But I'll start off physio matters as a, as an

(03:41):
education and, and, and media company is something that really
only looks to answer one question.
What would raise MSK care standards?
And how you answer that questioncan be quite broad.
And that's given us the breadth.Sometimes that's clinical
standards. What is best practice really
have for, for treatment for kneepain, back pain, shoulder pain.
Sometimes it's what would raise MSK care standards in terms of

(04:03):
broader governance, right? How many permissions, how many
sessions are you permitted to, to treat people?
How often should you see people,What is the cultural
circumstance? How respectable is safe
physiotherapy or wider MSK practice?
Who do people seek in society when they have pain and injury?
And so how we answer that question, what would raise care
standards ends up taking us to various different elements and

(04:24):
breadth, including across clinical governance and also
then across sectors, right? And so that's what's really
relevant to me. Also, as a person, I run a
private practice, right, where one of the big challenges that
we faced in physiometers, rightly so over the years was
can you do it in a rainy night in Stoke?
And so the perfect and classic football analogy applies to so

(04:45):
well and good me musing over what the best practices for
rehabbing certain body parts or speaking to leading experts in
tendonopathy about when you should, how you should manage
load. But how do what does that look
like in practice and how do you do that in practice is a
reasonable thing for people to challenge me on.
And so for years we've then run a clinical practice, hopefully
embodying that process. And so as I did that, I of

(05:06):
course encountered all the different challenges that come
from running a business in this sector, as well as them being a
clinician in this sector. And so I started to then
naturally pay attention and be supported by physio first in
various different guys. Granted, sometimes as a critical
friend or the times as a sort ofdiligent member.
But generally speaking, that's sort of my story in terms of

(05:29):
physio matters and, and as a person for how this kind of came
about and my and our background and history that brought us to
this point. So can you just match me, match
me for that, Katie, and just tell me a little bit about the
organization and yourself withinit.
Yeah, so I mean I had I was of the ilk that you just joined
what you were supposed to join. So you were supposed to join
physio first when you always seetriple Pi think it was when I

(05:52):
first joined it when you went into private practice, which
after working in NHS for about 11 years, I did set up my own
practice and actually was a fairly sedate member.
But it and only latterly actually got slightly more
involved because recognizing that, you know, it's a nonprofit

(06:12):
organization for physio LED physiotherapy practices.
And actually we do need that. And it's only more recently I
sort of recognize that people need it more than ever, but
people don't always see the relevance.
And so I got more involved with it.
It's probably actually, it's probably COVID when people
needed advice about video consultations, Sophia first

(06:33):
actually reached out to me then and I did talk about the
grooming process that I've now ended up being chair from
because it's never my intention.And I'm still slightly surprised
and I have a lot of friends still laughing and the fact I am
chair now. But I feel that, you know, it's
it has such a role, it's it's main USPN is actually the

(06:54):
business side. So it's just to do that everyday
support, those obvious things that as physiotherapists we
don't necessarily know about. So we are basically that friend.
There's, you know, a supported phone line, you know, everything
is there and it's always been perhaps under recognised how
forward thinking it was. So it had that, you know, we

(07:14):
started a data collection in 2012 and that that's moving to
Keel and going on to bigger things.
So I think perhaps some of the work they've done has been under
recognized and and I just want to check that we evolve it and
move it forward. So I'm really excited that

(07:34):
things are changing, but we mustn't, you know, forget that
they have done a lot in the past, but we need to stay
relevant. And that's why helping not only
with the business side, but bringing on the CPD, which you
know, you have, there's no need for us to invent it.
And bringing that together really makes it a powerful
organization and something that I can't see anyone wouldn't want

(07:56):
to join. No, that's great.
We, we, we're definitely going to get stuck into putting the
meat on the bones of what the partnership involves and what
members then are going to get from from that.
And hopefully how that will evolve into the future is what
we're going to sort of tease at today and and also involve
members in those discussions, ofcourse, in the future.
And what what that will become will will depend on, on, on the

(08:17):
member engagement that we can hopefully then stimulate because
of this. I think one of the things that
is almost our, our shared history.
So we're thinking about our our,our histories as as as people
and as as worth is just nodding to because a couple of people
have been in touch to say that they were pleased but surprised,
pleasantly surprised to to hear about this and stuff is that I

(08:37):
don't think there's ever a circumstance where physio
matters and physio first have ever been at loggerheads.
I don't think there's been any any public or private disputes
necessarily of of any oversized.But I do think that to some
extent people will probably possibly reflect on me as a
person or other senior members of my team, not necessarily
always being then massive supportive cheer leaders of
physio first in certain phases and especially if we go back a

(09:01):
few years, I think that one of the things that people would
have expected me and mine to do the do what they were usually
obliged to do or would normally be a pathway.
If you're working in private practice, why wouldn't you then
be part of the special interest group or old money.
They called it that, didn't they?
Now professional network of the Charter Society of Physiotherapy
that's that's most responsible to your work.

(09:23):
That's a normal thing to do and a normal place for you to lend
your voluntary work or advocacy,etcetera.
And, and, and that's a natural pathway.
And I don't doubt that that's a natural pathway.
And it wasn't just because we were being natural contrarians
to do things differently, but it's just that we sometimes felt
a little bit taken for granted by that natural pathway,
especially once we had a platform and voice that kind of

(09:44):
naturally emerged from us putting some stuff on the
Internet and calling it a podcast.
And so it just felt like then wewere just getting on with our
own thing and that we were sometimes looked at as being
heretics for not naturally then just been folding in under what
would be a normal pathway. And I think some of that, and I
hope my ends up now is that I think some of that was

(10:05):
perceived. I think that to some extent we
fancied ourselves as young radicals.
And I admitted that we would probably possibly like the fact
that we were pirates and we weren't necessarily tethered to
an organization that we were doing things differently.
And we maybe did miss the fact that there were certain
synergies we could have lent into and we were maybe playing,
we were playing at that. Maybe it was a personal and

(10:25):
professional maturity that needed to occur over time for us
to lose that chip on our shoulder a little bit, stop
fancying ourselves as the radicals and realise that
actually there were lots more ways in which we could have
worked together on. I think that that's something
that I look back on in time. But I also think there is
something to be said for the fact that we weren't doing that
on purpose and that we didn't necessarily feel that what we
were doing and what we were saying was as compatible with

(10:47):
what things had gone before. And it took a bit of adjusting
both from us to mature, but alsofor the organization to
recognise we weren't a flash in the pan.
We weren't just making noise forthe sake of it.
We're, we're here to stay. And the, the, the, as we've
matured, it became more compatible for that partnership
to kind of come together. We became more obviously on the
same path with similar values asyou guys reformed, as we

(11:08):
reformed, etcetera. So that's kind of my reflection
as to that, what I think as a, as a shared history.
Do you disagree with any of thator have anything else to add?
I mean things need to change don't they?
So I mean we have, so we have had to review what physio first
offers and how we are set up. So we have done some
streamlining. We are looking at becoming the

(11:31):
relevant bodies for people to goto.
So I think not that they anyone's been sitting on their
laurels, but sometimes having a more external view, reviewing it
is actually really healthy. So I haven't been sort of on the
committee, I haven't sat there for many years like some.
So I can see things a little bitdifferently.

(11:52):
So potentially that hopefully will freshen things up a little
bit and be able to sell perhaps what they were doing already,
but we need to sell it in a different way and make it more
relevant. Yeah, I know that makes sense.
I will also just give a quick nod to COVID as well as it made
me, the COVID situation made me realise just how important.

(12:13):
Good advocacy, good governance, good support, even if it's sort
of literal shoulders to cry on sometimes intra professionally
is absolutely crucial. And I took that for granted.
I don't, you know, it's almost like I just, I didn't, you know,
I was, I was living on an islandand didn't realise tsunamis can
happen. And I was in private practice
with a relatively new practice, building that up steadily.

(12:34):
And then I had to literally close my doors.
And when should I and could I legally open?
And what, where do I get PPE from?
And how do I find peers that arein a similar boat to talk about
how we might appeal for grants or how do you speak to your
insurers and stuff? And and to witness physio first
really step up and lead on that under Karen Lay and, and then to
really then recognise the value.I think again, part of that

(12:55):
maturity I mentioned before, it kind of I was confronted by the
fact of the necessity for a strong physio first is good for
all of us. And that that really moved me to
becoming a member and, and, and increasingly supporting and
leaning into some of the reformsthat you mentioned in.
And I think that that woke me upa little bit as well.

(13:15):
And I think it gives us a chanceto think, well, hopefully we
won't have an event quite to that extent that we're as
unprepared for as that. But generally speaking, it
should speak to why we should have that strength together and
be able to advocate for ourselves in private practice as
a community. And I think Physio first are
perfectly placed for that, both by the legacy infrastructure
that you have as well as the expertise of the membership at

(13:38):
writ large, if we can collaborate under a shared
vision and value. So did did you feel because you
mentioned about COVID and naturally being when physio
first started to consult you over video consultations.
I can so make sense of that. But what around that time sort
of because you could have lent in for a bit to donate your
expertise and then then backed off.
You've got plenty of opportunities, but you didn't.

(13:59):
And you, and here you are, you, you lent in, stayed in and now
chair it. So what happened around that
time for you that made you then feel that this was something
that you could help to initiate changes in?
Because I was impressed. I mean that it is, you know,
it's a phenomenal organization in fact.
And the more you got, I got sortof yeah, involved with it.

(14:21):
I recognise that, you know, there was quality it perhaps and
and not everyone was understanding what was there and
they were a really strong, clearvoice during COVID.
And so if they could do that then and thinking, well,
actually, you know, moving us forwards and and progressing,
you know, our passion or qualityphysio, why couldn't it be still

(14:41):
relevant? And actually it's not, it isn't
that old fashioned professional network that people just go, Oh
yeah, we don't need to join thatanymore because we've got, you
know, Facebook, we've got Instagram, you know, we've got
everything out there. So I think yeah, they they
dragged me in because exactly what they had, which was

(15:02):
impressive, it's impressive network.
They have some phenomenal peopleon the committee and the
knowledge base is huge and and still useful.
So yeah, that's probably how I sort of suddenly realised it has
relevant. Got roped.
It got roped in and it was sticky.
That was impressive because I watched on that obviously as as
as as peers and friends and stuff as to it turns, it turns

(15:24):
my head to the fact that you were then I know you're you're
you're not clumsy with where youlend your time and where you
lend your support. And so I was really impressed at
the fact that then as a matter of me doing due diligence as to
what physio first was up to, it was really relevant for me to
see that you'd you'd peak behindthe hood and been impressed.
And and therefore were were feeling like this was an
organization that, especially ifit got its messaging right and

(15:45):
started to be seen and respectedfor how for what it been doing.
And, and, and then that had a real exciting future of which
we've then looked to collaborate.
So I can move us on to what would then be what it is we're
on about. So the, the fundamentals of the
partnership in terms of the, thethings that members will see
straight away, because it's all well and good as saying that
we're in partnership. And, and what that means might

(16:06):
be that we're aligning values and we've got stuff to come.
We have launched this partnership and immediately then
sent emails to all physio first members.
So check your inboxes if you haven't already to invite them
into what is then a shared content library that gives you
access to everything that PhysioMatters creates.
So that's all events, the entirecontent library, which is the

(16:28):
largest content library in the in the world of its kind.
You get MSK Mag, which is our monthly periodical.
You get access to all articles, both the history of it and what
were the course of the last year, as well as then ongoing.
And so everything that Physio Matters produces, you then get
as is included then within your Physio First membership.
And so, so and that portal, instead of it just being access

(16:50):
to our existence site, we have then created a unique and
bespoke product that then also has everything that Physio First
produces and creates as resources to support you in
practice. So what that looks like is
you've got Physio Matters and Physio First producing clinical,
business and governance related content to support private
practices in their work. And that is going to go straight

(17:12):
onto their, it's a one stop shop.
And it's something that can evolve as the relationship
evolves, as the needs and demands of your work evolves, as
your membership engagement tellsus what you want and what you
need. And there's a place for us to
put that and for you to not wonder where to go and where to
look. Like Kate mentioned before, yes,
it's great active communities involved across different social

(17:33):
media platforms, but where do you go as a repository of
information that you can rely upon?
And also not having to then scramble around trying to find
an e-mail that you think you sawsix weeks ago.
You know, it's all going to be available and there and
accessible. And the way that then sets us
the foundation for a partnershipas well for the future, which
we'll come to of course some of the plans that is what we wanted

(17:55):
to do is not to launch the idea of a partnership.
It's like no, straight away you as a Physio first member get
access to that at no further charge as part of your
membership fees is a commitment to your education and
development. And then the fact that then if
you're considering or might return to physio first, you want
to join. By joining you immediately get
then as part of the membership benefits, you then get all of

(18:18):
physio matters as education and an event.
So I hopefully I've summarized the portal up.
OK there, there. Katie, why did you see it as
being an important thing for us to get stuck into it quite like
that straight away from from dayone?
Because you were kind of keen tomake sure we didn't announce
something and then in the end trying to do something
afterwards it was all at once. Well, it's as you know, I'm a

(18:43):
member of a lot of things and yeah, so and I just, well, so
there's one thing that that was really important for me to check
that it was included in our membership.
So it wasn't just money off because it needs to be and
without me avoiding trying to avoid going into the future, but
it needs to be an evolving thingbecause we have members from all

(19:05):
walks of physiotherapy. So the breadth and we want to be
able to address all of their CPDneeds.
And it also ties in that we're launching our clinic membership,
so all clinic members will have access to Physio Matters and the
Physio First platform. So it just ticks all the boxes
and it will have everything. And as I said, we will be led by

(19:29):
members to evolve it further. So it'll have your clinical, but
it's also being able to put on our specific webinar.
So we have, you know, member benefit webinars are always
interesting. We also have other content that
we can add to it, but we can progress it and make it specific
to what people need. And I was passionate that it

(19:50):
wasn't just going to be a money off because this just don't
work. We want people to get involved.
We want people to use it, we want people to benefit.
And it's all about checking thatwe are providing quality
information for physical purpose.
Because at the end of the day, it's about the patients.
And I've talked to you about allthe time that, you know, that is
where the heart is. It's with the patients.

(20:13):
I want patients to go away with the best information that is
relevant to them. And that they can move on and
improve their quality of life and all through physiotherapy.
How do we raise care standards for the betterment of the
patients of which we serve? How do we make sure that we're
not sending them away with some myth or misconception that we've
then translated? Because despite best efforts, we

(20:33):
just don't know what we don't know.
And so when there's education out there or we can speak to the
leading experts that are obviously towards to try and
bring to the forum physio matters, it makes sense for us
to translate that as quickly andas as as cleanly as possible.
And I think that when, when I launched MSK Mag now just over a
year ago, particularly 18 monthsago, we really started the

(20:55):
conception of of that and sort of retrofit in a monthly
periodical into our, our offering was unusual because
usually it's multimedia things that kind of splinter off an
old, old print copy magazine type thing.
So we were doing things a bit backward.
One of the things I wrote in my first editorial was that what
made Physio Matters podcast particularly successful in its

(21:15):
early days. Partly it was just the first
show in town and we got there first, you know, argue.
I like to think we were the bestas well as the first.
But people had content in common, those staff room
conversations or the things thatyou might collaborate with, with
peers with you, you, they had this, this radio show that
people listen to each month. And we knew that because we knew
the numbers and people kind of had that in common and it

(21:36):
dictated how they might think. And, and not necessarily because
we told them what to think, but just directed their learning for
a little bit or they understood the arguments, they understood
the balance. MSK Mag was trying to do that
again, because Therapy Live did it in the pandemic.
We're all sort of locked behind our screens.
And I think that MSK Mags had a chance to do that again.
I think for Physio First members, if it had been that,

(21:57):
then a few 100 people had then decided to then become customers
of physio matters. It's not going to do the same.
It's not going to have the same effect.
And also we would never have been able to then create a
shared portal of which Physio first almost a massive fancy
glorified intranet can also exist with is your first
content. We'd never been able to do that.

(22:18):
So to get everyone on there is such that it means that people
will have content in common. They will be able to reference
and, and and link to things thathave moved their thinking on a
certain topic. And also then be able to not
worry about encountering a paywall because they don't
happen to have access to that. You know, we've had situations

(22:38):
before where people think that they've got access to the same
content, but actually they attended a different event of
ours. And so they've, they only have
three months worth of, of accessto that.
It's the whole library all the time.
And whatever future iterations we produce, including in, in
areas and sectors of private practice that are non clinical
as well. You know, that's one of the
things that you were able to know as a Physio matters member.

(22:59):
You've done plenty of searching around the back of the catalogue
and the library to understand that there was something there
that wasn't just best practice ankle pain rehab, you know, And
so it seemed that you were willing to sort of vouch for
that and, and allow that access accessible, you know, making
that accessible to your members was, was important.
You could have done it yourselves, though.

(23:20):
I think that's one of the thingsthat's fascinating to me.
And I suppose one of my questions is like, you guys
could have revived your education committees that would
have naturally produced your conferences before COVID and
then just started to curate online content.
And we'd have then found ourselves in competition to some
extent. You, you chose not to do that
and collaborate instinctively. Why?

(23:41):
I think collaboration works better.
I mean, why? Why try and invent something
that's already well established with quality and largely we
agree with. So it just seems madness.
Let's contract. So my, my thought was that we

(24:01):
need to really check that we getour USP of business and
day-to-day support, right? So we give the right information
to physios who are emailing in or calling the office.
And yes, we want to supply CPD and we'll do some webinars, but
actually you had all the sort ofcontent that I would want.

(24:21):
You've spoken to most of the people I would choose, so why
wouldn't we collaborate with you?
You're a physio, you're a memberof physio first.
It makes sense. And I think, you know, we're
more powerful together. Let's get, let's get this
working, you know, and the more people that we can bring on
board, the more influence we canhopefully have on physiotherapy

(24:42):
standards overall. We've got a couple of I forget
to check the chat because I'm out of habit, out of the habit,
but Celia champion has said Hijack and Katie Celia was on on
this show recently and also I know is a Co collaborator across
both of our projects. But it's going to be exciting to
see. And Seeley is another example of
of someone whose content is thenacross the library in all

(25:03):
different forms and will will grow because I know you guys as
physio first of producing material, whether as we are, And
so it's a good example of peoplethat are really positive
influences in our industry are going to be able to have a
platform on various different events and circumstances.
But then that you don't have to be there for that moment.
It will then immediately go intothe library.
You know, you can rest easy, youknow, go and do, you know, don't

(25:23):
worry about that. Putting it in your diary.
You know, we've got you covered.You have the ultimate library on
demand. And I think that that's one of
the things that people have beenfrantically asking us in the
last few days is, you know, how much, when do I need to set my
clock to attend this or that or the other if I missed the master
class event, you know, it's like, no, no, no, it's OK.
It's going to then be available and searchable.
And that applies to all of our business content, including

(25:45):
from, from Celia, which is, which is really cool, which is
I'm certainly excited for. Last, last thing I wanted to
make sure we visited is then what the future holds.
And we can sort of say that for,for as, as both organisations,
but also especially for, for thepartnership.
But what, and you can be as, as,as, as you can cast the, the
future as far as you like. If you want to do next week, you

(26:06):
can. But if you want to do 10 years,
like what's your what's your vision for this?
So my vision is that we have really good information
accessible for all physios that's relevant to them.
So we have a community area. We have, you know, Pediatrics,
we have, we have everything there, which there's a lot

(26:29):
already there, I know that. But we can make it succinct to
what our members are asking for so that we can go, well,
actually this is where you can find it.
So moving forward, it's the, youknow, why wouldn't I be a
member? Because it's got everything I
hold. I'm a respiratory therapist.
Yeah, that's fine. That's where I see it going.
I see membership growing. I think we need to grow because

(26:51):
we need to be united. We need to really check that our
patients are getting what they should from physiotherapy.
And I think if you're open to education and change and moving
forwards, then that's all for the good.
So I see, I see it's exciting. I'm really excited.
I think this is a really positive.

(27:11):
I'm still amazed we've managed it, but I'm really positive move
and and I think the future is islooking at growth and with
growth bigger influences and I think that's.
Really, I think it was it was a mad idea in in, in first, first
thought. I think it was actually a bit a
bit daft because it was just really challenging to make sure
that that worked for everyone. But I'm glad we were ambitious.

(27:33):
I'm glad it didn't start to, we didn't compromise excessively
on, on the shape of it because it's exactly what it needs.
I think of strong physio first as an advocacy group, as a
lobby, you know, we, we, we needthat.
And I think Physiometer has beenable to support that rather than
just from afar, but actually from in the, in the trenches
because we are, we are members. We, when you understand acutely

(27:56):
the needs of, of the market, because we're in it.
We know that the reputation of physiotherapy and private
physiotherapy is, is essential to the broader market and the
way in which we all trade both to do business as well as then
for being respected by the patients of which have got less
orbits of which they might trustus with.
And so I think that that's what I'm really looking forward to is

(28:17):
producing, producing content andmaterial that raises clinical
standards, business standards, as well as gives a voice to
professional governance issues and advocacy that otherwise
hasn't been as unified as it could be.
And I think that that force thatwe can be together is an
exciting one. I think that there's the, as we
look to the future and, and we think about what that means for

(28:40):
the sector we are in increasingly mean.
And Celia talked about an increasingly mixed economy for
health. We want, we, we need to be
passionate about patient choice.We need to be passionate about
care standards being independentof exactly who's paying for that
consultation. And to really recognize that
these things cross sectors more and more and that we need to
improve that conversation and dialogue as well.

(29:00):
And so all of the opportunities that present themselves in our
sector can be represented by this partnership and by Physio
First ongoing. And so if ever you are
considering joining, then we do of course encourage you to do
so. Look again at what you get for
your membership, make it. And also if when you ask
yourself why not, we want to hear that answer, we want to

(29:22):
adjust for that answer. We want to recognise that there
may well be a number of reasons as to why you find yourself not
wanting to or, or, or or feelinglike it doesn't meet a threshold
for you. We are fascinated by why, sorry,
why not and, and we want you to be involved and we want to
represent you. If you work in private practice
as a physiotherapist, we are keen to understand your needs,

(29:45):
how we fulfill them, how we can continue to fulfill them into
the future and what you would want from us as a reforming
organization. As I think we're proving the
point of, you know, there's a lot of change afoot and whilst
that grounds moving underneath us, let's all find our balance
together and look forward to thefuture.
So I don't know why I've used the balance analogy there, but
I've gone with it and it's sort of semi worked.
But yeah, anything else to add on that, Katie, before we wrap

(30:07):
it? No, if I can get a word and
education, yeah, yeah. So the aim is really to support
videos so that they can support their videos to that, to their
patients, to their best ability.So absolutely reach out if
there's something we're missing,let us know and we'll try and
address it. We're trying to be agile and.

(30:28):
And I think that's what you sometimes we've just got to, we
can say that, but then hopefullypeople can witness a rate of
change and, and, and a radical agenda that makes people realise
that that's not just words, It'snot just APR exercise to say
we're listening. It's like, believe us, there's a
lot going on. It's a perfect time to throw
your ideas into the mixer as well as to get involved and then

(30:49):
to hold us to account for what we're saying.
You know, we are really keen to learn as quickly as we can how
to best represent you. So yeah, that's brilliant.
I think we've covered the bases that we intended to at least.
No doubt we might have missed something and there'll be more
to come from us. And keep your eyes out for a
press release that's going out as well this week, which is
going to be great. And explaining that a little bit
to the to the media. We've been really pleased with
the interest both from, from members as well as increasingly

(31:10):
members of the public as well that are bothered about this and
how we can all improve standardstogether.
Celia's noticed that my voice isback.
I don't know if anyone is celebrating that.
As Katie mentioned there, it's, it's back and, and I'm catching
up a little bit from the two days where I lost my voice.
I think I'm now speaking even faster and even more than I
usually do, which is probably nojoy to anyone, right?

(31:31):
Thanks Katie. We will wrap it up there and
we'll speak soon, I'm afraid. See you soon.
Cheers. Mate, Lovely.
Thanks, Jack. Are you tired of stick people
drawing stinking up your exercise programs?
Do you wish you had an exercise prescription software that had

(31:51):
hundreds of pictures, videos, fully customizable text, inbuilt
virtual consultation software and you could send it by e-mail
or WhatsApp? If that software existed, I bet
you would want a three month free trial, wouldn't you?
Just go to rehabmypatient.com/physio
Matters now.