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June 2, 2025 50 mins

Eric's looking to integrate a new app into his business. This episode describes a series of missteps by the salesperson, including being late, failing to introduce himself or acknowledge other decision-makers on the call, and ignoring pre-call notes. Eric contrasts this poor performance with effective sales techniques discussed in training sessions, such as falling on the sword to apologize for mistakes and actively engaging with all participants. The conversation also touches upon the app's features, particularly its AI capabilities for note-taking and photo organization, and contrasts it with existing solutions, highlighting the importance of effective sales practices in showcasing value.

Key Takeaways:
  • Always be on time and respect the scheduled duration of meetings.
  • Prepare thoroughly for interactions by reviewing all available information.
  • Introduce yourself and acknowledge everyone present, recognizing their importance.
  • When you make a mistake, fall on the sword by sincerely apologizing and taking responsibility.
  • Pay close attention to your audience, listen to their needs, and show consideration for their circumstances.

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