The Potentializer Podcast

In this inaugural episode, Lance Edwards introduces The Potentializer, a reimagined podcast born from the evolution of Greenlight REI.

With two decades of real estate experience, Lance shares why the traditional real estate coaching model is outdated—and how the future lies in collaborative platforms, small apartment investing, and unlocking untapped potential in people, properties, and par...

In Episode 3 of The Potentializer, Lance Edwards ...

In Episode 2 of The Potentializer, Lance Edwards ...

In this episode, Lance Edwards explores the vital role of private money in real estate success with expert Alan Cowgill. Alan shares his journey from corporate America to private lending, explaining the difference between private and hard money lenders and offering tips for finding private lenders. He also discusses deal structuring and provides a free e-book for new and seasoned investors. Tune in for valuable insights to elevate ...

In this episode, Lance Edwards’ guest is Aaron Abelson who  delves into various aspects of loan products and financing options, specifically focusing on non-recourse loans. They cover borrower qualifications, perception versus misperception, the loan application process, and the underwriting process with lenders. Additionally, Aaron explores the importance of property management companies and provides valuable tips for...

Undoubtedly you've heard about soldiers who have returned from deployments with physical injuries – injured or missing limbs, vision, hearing, etc. But some injuries are significantly harder to see. A substantial number of soldiers experience traumatic brain injuries caused by an accident or explosion.

Since the injuries are invisible, they are harder to identify and treat. Often the symptoms are observed by friends, family membe...

In this episode, Lance Edwards’ guest is Kim Butler, author and founder of Prosperity Thinkers. Kim Butler has shunned common financial products such as stocks, bonds, savings accounts and CDs in favor of creative life insurance strategies outside of the typical financial planning “box”.

In this episode, amazed by Peter Arianas’ dogged determination and amazing ability to navigate through all the seemingly insurmountable challenges that came up in trying to close his first deal, Lance Edwards once dubbed him the “Poster Boy of Resilience.”

After completing one of Lance’s early courses in small apartment investing, Arianas was finding himself stuck...

In this episode, Lance Edwards’ guest is Damon Caldwell. A recent graduate of the Small Apartments Boot Camp, Mr. Caldwell got his start wholesaling in 2017 after serving as a firefighter for several years. He quickly learned about the greater income potential with multi-family units and takes Lance through his process of finding his first deal, getting it under contract and quickly finding a buyer. He emphasizes the importance of ...

In this episode, Lance Edwards’ guest is Peter Sage. Mr. Sage is a motivational speaker, serial entrepreneur, philosopher, teacher and bestselling author of several books, including The Inside Track: An Inspirational Guide to Conquering Adversity, a collection of private letters that he sent to his elite coaching groups throughout his 6-month prison sentence for being found in contempt of court for a civil matter.

Tune in as Mr. Sa...

In this episode, Lance Edwards’ guest is Dr. Jeffrey Gladden. Dr. Gladden is currently the Director of Heart Attack and Stroke Prevention and Cardiac Rehabilitation at The Heart Hospital Baylor Plano, which he co-founded in 2004. He is CEO Board Chair, Principle and CMO for Product Development at Scientia Cardio Access and a board member at Scientia Vascular. Tune in to learn the secrets to longevity and what’s making Lance so heal...

In this episode, Lance and commercial lending expert Rick Cabin discuss various topics related to commercial lending, especially in the era of COVID-19. They specifically address the essential differences between commercial and residential lending (including loan qualifications), the importance of Debt Service Coverage Ratio (DSCR), the distinctions between recourse and non-recourse loans, types of lenders, the fixed rate options f...

In this episode we will be talking about Robert Allen and how he has spent his entire life helping people earn more and live better. He is the author of 11 books, including the #1 bestsellers Nothing Down, “Multiple Streams of Income: How to Generate a Lifetime of Unlimited Wealth!, The Four Maps of Happy Successful People, Creating Wealth and The Challenge. Combined his books have spent over 80 weeks on the New York Times Bestsell...