The Power of Partnerships: Deal Closing

The buzz: “It’s no secret that selling to other businesses is tricky. You simply won’t succeed if you don’t take B2B selling for what it is: a high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling…develop a sales process that works for your business, prospects, and overall goals.” blog.hubspot.com Companies around the world spend billions yearly on sales and digital marketing activity aimed at generating new sales lead opportunities. But much of this budget is wasted if the sales organisation has a poor deal closing performance. CSO Insights’s Annual Sales Enablement Study found the win rate for forecast deals was just 46.4%. How do-performing B2B companies achieve up to an 80% deal close ratio? What do they know? We’ll ask Michael May at s-peers AG, and Simone Oesch and Frederik Uekermann at SAP to share their experiences, best practices, processes and skills training needed for sales enablement in this critical area of business.