The Power of Partnerships: Growth Hacking

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August 20, 2020 • 55 mins

The buzz: “Hotmail is easily one of the best examples of early growth hacking in action. By simply including the text PS: I love you. Get your free email at Hotmail along with a link to their homepage on all emails sent using the Hotmail system, this brand was able to generate 12 million users in just one year.” livechat.com Coined in 2010, Growth Hacking evolved as tech start-ups innovated new ways to drive massive growth in a short time on small budgets. In parallel, digital marketing tools and analytics drove the rise of the digital CMO, with large companies adopting growth hacking practices with the same aims. Central to success is teamwork among marketers, developers, product managers and sales with a shared goal. Today, Marco Argaez at SAP and Jindrich Becvar at Success Solutions will discuss how organizations can bring these elements together, and the technology platforms and skills you need in 2020 and beyond. Join us for The Power of Partnerships: Growth Hacking.

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