The Power of Partnerships: Sales & Marketing Alignment

The buzz: “Our research on the economics of alignment shows that when an organization's sales, marketing and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability. Economic pressures to align are intense and manifesting a new operational mindset called revenue operations.” www.siriusdecisions.com Customer experience and buyer behavior in B2B markets have changed dramatically through the digital revolution, where marketing is no longer a one-way communication. Now every task is a Sales and Marketing collaboration, where teams need to rely on each other to understand the customer experience. From leveraging CX platforms and technology-based insights to planning and operations, our panel of experts – Sandra Zoratti of The CMO Council, Sebastian Fick of e2y, and Shirin Fuchs at SAP – will share their experiences to bring these functions together. Join us for The Power of Partnerships: Sales & marketing Alignment.