The PR Maven Podcast

The PR Maven Podcast

The PR Maven® Podcast uses a combination of traditional networking techniques and the power of social media to help you build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy Marshall, The PR Maven®, connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Episodes

October 12, 2021 8 min

During the Tokyo Olympics, the importance of personal branding was on full display. Think about it: The mainstream media now tells us constant stories about the upbringing, mission and values of athletes they feature on the news.

While we watched Katie Ledecky win gold in the inaugural 1500-meter freestyle, we can’t help but hear relatable anecdotes about her early life in the Washington, D.C., area or her years of training at Stan...

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From getting inspiration and setting a writing schedule to promoting the finished result, Spencer Stephens explains the process of writing a good book. Spencer also talks about the importance of public relations to spread the word about your writing, becoming a thought leader and some other writers who have used public relations well. Spencer shares how his previous career helped him become a writer and what books were inspirationa...

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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” In today’s world of seemingly constant crisis, Warren Buffett’s words ring truer than ever.

But this begs the question: How do you build your reputation? And, when crisis strikes, how do you prevent that reputation from being ruined?

Public relations can go a long way — long before crisis strikes. PR can...

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So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram.

Whatever the case may be, individuals, companies and products need to be branded correctly, with the target audience in mind. Put thought into the who, what, where, when and why. After all, branding is how you make people feel. It is the essence of what makes an individual, ...

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Starting your own business is a lot of hard work, especially while attending a competitive college like Colby. In this episode, Josh Kim talks about starting The Cubby, a community for college artists to sell their work. From a saying that has helped him stay on track to a book he found inspirational, Josh shares the tips that have helped him grow his personal and business brands. Josh also describes how his network has helped him ...

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Whether you're in the office or working from home, the importance of networking is not going away. You need to get out there and connect with people, even if it’s just on Zoom.

As reported by CNBC in 2019, "Anywhere from half to upwards of 80% of jobs are filled through networking." Over a year into the pandemic, connections still matter — perhaps even more than before. In today’s virtual world, people are especially e...

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If you work in public relations, you know all about press releases.

Cambridge Dictionary defines a press release as a “public statement given to the press to publish if they wish.”

PR agencies and internal communications teams use these public statements to provide media contacts with useful information (in theory) — from proactive event announcements and product launches to reactionary comments.

And press releases are used often: ...

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Innovative products are not always immediately accepted by customers. This was the case for Allagash Brewing Company owner Rob Tod who explains his journey to success in this episode. After shifting customer tastes, Allagash was hit with another challenge – COVID-19. With seventy percent of their business coming from bars and restaurants, Allagash started to focus on employee wellness while riding out the COVID-19 storm. Rob also e...

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In this episode, Raffi DerSimonian talks about his career doing public relations and marketing in the arts. As a Waterville native, Raffi talks about the renaissance going on in the city from arts to dining. Music has always been a passion of Raffi’s. He describes his musical career and helping found Waterville Rocks. In addition to doing public relations and marketing in the arts, Raffi is experienced in promoting higher education...

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Having grown up around family business, Phil Harriman has dedicated his career to helping family businesses. In this episode, Phil shares how he guides his clients using his head, heart and stomach approach. Find out what he recommends for strategizing for the future, whether passing the business on to the next generation or preparing to sell. Listen as Phil describes what he learned while serving in public office.  

3:45 – Phil ex...

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From driving the Oscar Mayer Wienermobile to bringing the Bee Wild Mobile to Wyman’s, Colleen Craig talks about her career in experiential marketing in this episode. Learn about the integrated marketing strategy Wyman’s took as they launched the Bee Wild Mobile. Find out fun facts about wild blueberries and learn the difference between cultivated blueberries. Packed with interesting stories from the road and a career in communicati...

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What does it take to grant a wish? In this episode, Kate Vickery, president and CEO of Make-A-Wish Maine, explains how the organization has been impacted by the COVID-19 pandemic whether through their ability to grant wishes or raise the funds to make wishes come true. Kate describes the media and business partnerships Make-A-Wish Maine has formed to spread the word and keep wishes coming true. Kate also addresses some common misco...

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In this episode, Jordan Rowan and Jesse Souza from Front & Main join Nancy to talk about growing a network through local food. Jordan and Jesse explain how their commitment to using local suppliers has led to fine dining backed by outstanding locally grown or produced ingredients. Located in the Lockwood Hotel in Waterville, Jesse describes the Maine spin on classic dishes and Jordan talks more about the equally creative bevera...

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In this episode, Chris Tieri explains how to use your strengths to develop your personal brand. As a Gallup Certified Strengths Coach, Chris talks about how she discovered her passion for coaching, how to use your strengths finder results and how to build your personal brand around your strengths. Listen for Chris’s definition of a brand and what research can do to help.

3:06 – Chris explains how she started out wanting to be an in...

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Alyne Cistone joins Nancy on this episode of The PR Maven? Podcast to share her inspiring story, her passions and her vision for the future. Originally from Kenya, Alyne describes how she ended up in Maine and what she loves about the state. She also talks about the work she is doing to help newcomers and diverse groups thrive, including the new television series Elevating Voices, which she co-hosts. Alyne offers some tips to peopl...

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In this special episode, Nancy is joined by Greg Glynn to talk about some changes to The PR Maven Podcast. Among the changes, the podcast will be live-streamed to the PR Maven ® Nation Facebook group and Marshall Communications YouTube page when recorded. Join PR Maven® Nation for early access to episodes! The podcast will also start to be launched bi-weekly. In addition to these exciting changes, Nancy and Greg celebrate the 30th ...

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Tom Caron, a Lewiston, Maine native, went from wanting to be a sportswriter to the pre-and post-game host for the Boston Red Sox on NESN. Listen to his career journey in this episode. Find out how Tom’s favorite sport has changed over the years, why football is now America’s favorite pastime and why he thinks baseball will make a comeback after the COVID-19 pandemic. Learn how Tom has built his personal brand and make sure to follo...

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After working in a corporate position, Tanea Smith turned her passion for paper and writing letters into a business. Tanea describes the inspiration behind her stationery line and shares the steps to writing the perfect letter, after all, the mark of a good letter is the feeling someone gets when they receive it. Tanea also talks about the benefits of journaling and how she kept a journal called Gloria. She also shares ways you can...

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Mark Fleming and Kevin Sennett combined their skills in photography and videography to create Lone Spruce Creative, a media production company based in Maine. In this episode, they talk about how photos and videos can help build your brand, from telling your story to launching PR and marketing campaigns. They also discuss what has worked to build their brand and gain clients they love working with. Listen to learn how the right pho...

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In this episode, Beth Nydick joins Nancy to talk about all things public relations. From her earlier career in media to her role as a publicity strategist now, Beth talks about all the tools and techniques she uses to build relationships. Not only does she use the media to build her credibility and the credibility of her clients, but she also partners with others to build credibility with their audiences. In addition to her lifelon...

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