The PR Maven Podcast

The PR Maven Podcast

The PR Maven® Podcast uses a combination of traditional networking techniques and the power of social media to help you build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy Marshall, The PR Maven®, connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Episodes

October 4, 2022 9 min

In the modern world of public relations, there are so many deliverables that need to get done, edited or promoted. “Things” are everywhere. So are tasks and daily activities that can easily take hours on end. But the best PR professionals don’t get sidetracked by tasks and things. to quote author Simon Sinek, they “start with why.” If you don’t start with “why” and truly understand what it means, then you’ll just end up like a hams...

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The online world is changing. Web3 is here, powered by millennials and Gen Zers who are morphing the internet into a more interactive playing field for all of us. As publicists and marketers, our new challenge is to change with the times and advance our usage of online technologies. We need to keep up with the rest of the world since there is a new age of consumers with new demands. There is a new age of clients, meaning that our c...

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How has the field of public relations transformed today? Find out in this episode as Abbey Violette, intern at Marshall Communications shares how she has learned what goes into PR today, and how it differs from the field’s work in the past. Abbey explains how most people have a misconception of what PR actually is, and how it is a field of marketing that adapts easily to the times. She also shares what she has learned about persona...

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Hiring. In a post-Covid economy, there is no greater challenge for businesses large and small. In fact, attracting and retaining qualified workers is a top issue facing today’s employers.

It goes without saying that hiring has always been important. Especially for small businesses, human capital is everything. Find the right employees, and your business will innovate and grow in ways that were once unimaginable. As the owner of a P...

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How can you change your leadership style for the better? Find out in this episode as Kevin Hancock, Chairman and CEO of Hancock Lumber shares how his condition has taught him a better leadership style that has led his company to success. Kevin explains how he learned of the power of listening to validate employees and making the right decisions. Despite his condition that affects his speaking, Kevin has actually taken on more speak...

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To celebrate the 200th episode of The PR Maven® Podcast, Nancy shares the top ten most popular PR Maven® Podcast episodes of all time. For each of the top ten, Nancy plays each guest’s major tip, knowledge, and wisdom that they have learned from their successful careers and experience. Listen to these episodes’ highlights for the best advice for marketing your business and personal brand.

1:39 – 10: Episode 7 Becky McKinnell, Pres...

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There are many ways to grow your professional network, but in my experience, LinkedIn is by far one of the easiest paths to take. More than 830 million people use LinkedIn, and they flock from over 200 countries and territories. This isn’t rocket science.

But LinkedIn also has a lot of untapped potential. Social media platforms like Facebook lay claim to billions of users, meaning that LinkedIn can still expand its user base and cu...

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How can you combine PR and personal branding techniques to make your business successful? Find out in this episode as Amber Lambke, co-founder and CEO of Maine Grains shares her business’ success story. Amber explains how the topic of grains was missing from conversations, how she helped start Maine Grains, and how she uses speaking engagements to start conversations and inspire others within the industry. In addition, learn who th...

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In the professional world, it is impossible to succeed without networking. Remember that old adage: “It’s not what you know. It’s who you know.” Well, it’s true. Now, this isn’t to say that competence doesn’t matter. It still does! As Dr. Fredric Neuman puts it in a Psychology Today article, “I like to think that competence is the most important determinant of professional success; but if it is, it is only over the long run.” In th...

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Your company’s social media presence can be used in all sorts of ways — from announcing job postings, to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.

If you regularly post newsworthy items on your social media platforms, then reporters, editors and other journalists will be more likely to think of your company as a go...

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To become successful in business, you have to think beyond hiring employees or hitting sales numbers. You have to build a brand — both in person and online.

As Amazon’s founder Jeff Bezos puts it, “a brand for a company is like a reputation for a person.” In other words, it means everything. It goes beyond a logo, a tagline or even a name. It’s how people think and feel about you or your organization.

Strengthening your personal br...

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How does teamwork and word of mouth jumpstart a company? Find out in this episode as the team from The Devil’s Half Acre Distillery share their brand’s story, and how they have jumpstarted their company. The team explains how their product has spread through word of mouth and old school PR and marketing. In addition, learn about the teamwork and the Bangor history behind creating their Jigger and Jones gin.

3:00 – Matt shares his i...

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In the world of public relations, salespeople are a dime a dozen. You don’t need to look far to find PR “experts” selling you on news coverage or new Google SEO results. Some are truly experts while others are just looking for a quick buck.

As such, it can be difficult for the true experts to stand out. Potential clients and customers are inundated with sales pitches, so they become desensitized over time. It’s natural: Being sold ...

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One key component of any marketing program is determining a target audience. That is, once you’ve developed a message, who do you want consuming it?

 

Ask yourself: Who should care? And who will care? How am I going to create compelling content that attracts the people my business can best serve?

 

If you’re representing a tech startup in Silicon Valley, perhaps your target audience is recent Stanford graduates looking for a job. I...

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For decades, the public relations industry relied on the media to publish clients’ stories and help them raise visibility to achieve results. An agency would pitch a news outlet on a potential story, and that news outlet would either run the story or not.

 

In the current digital age, people are seeking information about a variety of topics, but are trying desperately to avoid advertising and other forms of overt marketing. After a...

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How do you personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and steps she uses with her clients. Kit shares what personal branding is, how to identify a goal for building a personal brand and talks about how networking will boost it, sharing tips on how to network. In addition, Kit shares how she built her own personal brand, and how that fits into an overall marketing...

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Branding is the way that an organization or a person connects with its audiences. Whether it’s for personal or professional reasons (or both), branding essentially tells your target audience a story about you that they can connect with. It is your story. 

For example, NFL quarterback Tom Brady, who recently announced his return to professional football, brands himself as a ruthless competitor, but also a loving teammate who cares a...

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According to one report, more than 20 million Americans participated in downhill skiing, snowboarding and snowmobiling during the 2015-2016 winter season. These winter sports enthusiasts will contribute an estimated $20 billion to the U.S. economy, “through consumer spending at ski resorts, hotels, restaurants, bars, grocery stores and gas stations.” Winter sports are big business — and growing by the year. 

Ski resorts find themse...

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How does research relate to PR? Find out in this episode as Scott Bahr explains how research and PR go together, and how data can help multiple aspects of an industry. Scott explains the importance of data and research and how it can be used to help the decision-making process, better communication and aid in product development. In addition, Scott addresses the risks associated with research, and how to minimize the risk in order ...

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Whether you’re a college student presenting a group project or a CEO addressing key shareholders, public speaking isn’t easy. It can intimidate even the most confident among us. 

In fact, it’s estimated that as many as 75% of Americans have some level of anxiety related to public speaking. Glossophobia — the fear of public speaking — is more common than you think. But don’t despair! You can overcome even the most deep-seated fears ...

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