In this episode, Raffi DerSimonian talks about his career doing public relations and marketing of the arts. As a Waterville, Maine, native, Raffi describes the renaissance going on in the city from arts to dining. Music has always been a passion of Raffi's. He describes his musical career and helping found Waterville Rocks. In addition to doing PR and marketing for the arts, Raffi is experienced in promoting higher education. Raffi shares some advice for schools and colleges to promote themselves as well as what to do when communicating during a crisis.
00:00 Introduction to the PR Maven Podcast
01:32 Introducing Guest: Raffi DerSimonian
02:58 The Importance of a Handwritten Note
11:33 How Video Can Drive Measurable Results
18:1
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