April 10, 2025 • 49 mins
Collin Stewart almost canceled this episode.
Not because the guest wasn’t great, he was. Dr. Jeremy Weisz, co-founder of Rise 25, helped Collin get his podcast off the ground years ago.
No, Collin hesitated because the strategy they were about to talk about… was working too well.
“I don’t want everyone else to start doing this,” Collin admitted. “It’s working so well right now, I almost didn’t want to share it.”
So, what is this strategy?
Podcasting. But not in the way you think.
Highlights include: Getting Into Podcasts in the First Place (03:11), Having More than One Podcast (07:19), Working out the Model to Get Revenue from Podcasts (12:01), Benefits and Advantages of Having a Podcast (18:08), and more…
Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
So I would think, okay, predictable revenue, like you want people using it as long as they give you credit for it. You know what I mean? Yeah, totally. Yeah. I, but who else? Then you gotta go and Collin Stewart (00:00):
have all these conversations with all these people that are referencing you and then you risk just them taking it down and changing the words and you're like. But it's when people use it as like part of their brand, they're like, oh, we are like, I dunno, we help create predictable revenue. That's when you're like, do I reach out to this huge SaaS company and be like, Hey, y'all can't say that. I don't know. Dr. Jeremy Weisz
Collin Stewart (01:00):
Welcome back to the Predictable Revenue Podcast. I'm your host, Colin Stewart. Today I'm joined by Dr. Jeremy Weiss. He helps companies or people find their dream 200 clients. He's with Rise 25. Jeremy, welcome to the show. I. Dr. Jeremy Weisz
(02:00):
actually, but all the interviews started hitting this week and they were working so well. I'm like I don't want to. If I don't wanna have Jeremy on, because if everybody else starts doing this, then it's gonna not work. It's not gonna work as well for me. And like, this was a, I'm not making this up, this is an actual thought. I was getting my lunch and I was like, what if I could I, in good conscious cancel this or do something else? And I was like, no I can't. I've already committed. You do an awesome job. I got the idea from you. I got the ideafrom you and another podcast guest I had on, and I can't remember. He is from. I think Halifax and he had a consultancy and he was doing this a while ago, and he told me I should do it, and I never took him up on the idea. And then after you and I reconnected, I was like, you know what? I should give this a try. And it's working so well, Jeremy. I'm doing it. Why does this work? So when you say this, yeah. Let's take a step back. Tell me what you're talking about. Yeah. We're talking about how to find your best customers, your dream 200 clients using
podcasts. Okay. Using podcasting. Yeah. So I took your ideas and I just started, I went, you know what? I'm gonna interview 'em. I know the things. I know how to do outbound. I know how to do a podcast. I'm just gonna go do it myself. Dr. Jeremy Weisz (03:00):
Yeah. Collin Stewart
(04:00):
to get a client. I actually don't have someone on my show to get a referral partner right now. Of course, they're in the realm of, okay, this is a potential partner. This is a, maybe a potential client, but actually the reason I have someone on my show or my goal when I have someone on the show is to get them a client or get them a partner. Okay, so like obviously when you came on mine, I'm like, how do I help Colin and what he's doing? And I may,I wanted to reconnect you with some people. Yeah. And so that was my, that's my goal really is to help. And so it's comes from a like kind of a place of serving. And I find like that's how I. Build relationships is like you're looking at serving the other person. Okay. So that's, I just wanna comment on that for a second. And so how to get into it. My background, we were talking a little before, is actually in biochemistry and as a chiropractor
(05:00):
and in, in chiropractic school they don't teach you how to run a business. So I actually started going to marketing and business conferences. This is back in like 2003, 2004. I stumbled across this thing. I don't even know if it was called podcasting at the time. I think it was 2005 six. And I started. I'm like this. This really hit home for me. 'cause I love building relationships. I love learning from successful entrepreneurs and founders, and I love professional development. Like anythingI wanna learn, I can have someone on and ask 'em all the questions I'm curious about. So there's a professional development standpoint to it. So I started podcasting. Back at that time, and it was nothing about health. It was really just interviewing founders and entrepreneurs and running businesses. And by accident that grew into a separate business. 'cause people started contacting me, asking me to help them with these things. And so eventually I exited the chiropractic business and
focused a hundred percent on, rise 25 and helping people with their podcasts. So it just grew Collin Stewart (06:00):
over time. Amazing. And I think that's that must have been the genesis of what was initially, I think, is the podcast. The podcast is still Inspired Insider or have you rebranded? Dr. Jeremy Weisz
podcast or through the podcasting universe. So John and I met through podcasting. He had Smart Business Revolution podcast. Everything's under the Rise 25 umbrella. We have four internal podcasts. From Rise 25 and Ri, inspired Insider, just kept as inspired Insider, but it's under the rise 25 umbrella. Collin Stewart (07:00):
Gotcha. So you got four podcasts ongoing. How many interviews are you doing every week? Dr. Jeremy Weisz
to somebody is a whole lot more work than it actually sounds. Especially if you wanna be halfway decent at it, which I'm still try I'm still trying to get there. Dr. Jeremy Weisz (08:00):
Some people prepare. That, that's a question I get a lot of, like, okay, how much do I have to prepare, right? And that's gonna vary. I know some people that go in, I don't like to know anything. I just want to keep it. Flowing right. I am the opposite of that. I like to really, I think when I had you on, I may, who knows? I mean I listened to everything in three times speed, but I could have listened to like 10 hours of you talking, right? Which is equivalent to three but still 'cause I really wanted to go deeper, right? So I say at a minimum people should at least. Look at someone's LinkedIn profile. I think there's a lot of stuff in there that's in, could be interesting where their background is and also obviously their about page. And I try, tell people at least watch one if there's a video out there on 'em. Listen to two times speed and just, you'll get some good nuggets on where the conversation could
go. Collin Stewart (09:00):
I wanna talk about the focus on kind of the genesis of this business 'cause from the chiropractic world to, we met through Mixergy, you were helping out Andrew Warner, who's who you reconnected me with and it sounds like we're gonna do something together. We haven't quite figured out what, but I appreciate the intro 'cause. We got the conversation started. But you've been helping out. I feel Dr. Jeremy Weisz
channel. Like what, where did the inspiration come from? Dr. Jeremy Weisz (10:00):
Yeah. You talk a lot about this actually in the SaaS world, which is just listening to customers, right? And listening to people. And that's really I am not special because I just listen to what people were asking me, right? People were asking me, Hey, I want to do this. And then for it to be, for, I know it takes time and energy and money and resources to do it. So in order to do it. I have to be like what's the path for ROI for your podcast? Because people would come, Colin, they say, Hey, knowledge is just a passion project. And I'm like, cool. If it's a passion project, you're probably quit after two months. Or six months, or if you're glutton for punishment a year or two years. But eventually. What happens? I have, from my experience, people are like, oh my God, this is taking a lot of time and energy. I'm not, it's not producing anything for my business. And they
(11:00):
quit. And so I was looking at ways to 'cause in your world, like stop churn of people quitting. And the solution to that is making sure there's a path to ROI. For someone. And so when we reverse engineered, okay, what are the paths to ROI? First of all, someone has to have a business, right? People were coming and maybe they were doing the podcast under their personal brand, which didn't have any, even though they had a successful business, they were not doingit under their business or even for the business. And so we're like, okay, you could still do it for your personal brand, but like. Yeah, there needs to be something linked to the business so that it's either creating partnerships or it's creating clients or something for that business because you're gonna look back and be like, this isn't, I'm not gonna do it anymore. I'm gonna quit. So we had to reverse engineer a path for someone to actually create ROI
from their podcast. Collin Stewart (12:00):
And is this something that you had. Seen yourself that you had worked out this model? Were clients coming to you through your podcast or, Dr. Jeremy Weisz
then listen, if you wanna, he started getting work out of the people he was having on the show, right? So it just okay, so this is working without us trying, and now what if we just actually consciously thought about these things, like the types of people we have on the messaging we say in the podcast to make people aware of what we do and those kind of things. Collin Stewart (13:00):
Who were your, do you remember your first customer on this? And like, did they pull it outta you? Did you have to pitch it to 'em? Dr. Jeremy Weisz
(14:00):
forth. And the interview actually never happened. But he is like, Jeremiah, I am looking for someone to help me with my show. And that was even before he came on the show. Okay. This was in communication to ask him to be on the show. And so I do talk about this when we're talking about ROI with a podcast 'cause people are thinking about. Downloads and sub, how do I get, they're asking questions that are like, how do I get downloads? How do I get subscribers? How do I get viewership?And my answer is, it's about the relationships. Those things don't matter. And case in point. Andrew, which I never really thought about it like this, but this is before I did an interview with him. It was before, obviously, because I didn't do an interview. The interview, there's nothing live, so there's no downloads or subscribers or anything. So it's not predicated the ROI iss not predicated on downloads of subscribers in the, we're talking a B2B podcasts. It's just the
relationships when you're communicating. That could be via text or email or phone. So that happened just via email. Trying to get him Collin Stewart (15:00):
on the show. And I think that kind of resonated with me because the podcast for me hasn't been a, it's not a revenue earner. We don't sell ads on the show. We don't, but when we survey our pipeline, everybody that, I shouldn't say everybody, but I would say, I think the last time it was 80% of people that bought from us had listened to the show ahead of time. And that's one part of it. But the other part is, especially now that we're like, I'm remote. I've always been in Vancouver. I have no desire to leave Vancouver. I really like it here, but the access that a podcast has been able to give me to all of these folks, and I've been able to talk to some of the, I. Most interesting people in revenue. Some of my favorite revenue leaders I've met through the show. I've had a chance to sit down and talk with them and interview them and pick their brain and learn from them. And one, the learning is tremendous. But two,
just the ability to have had a conversation with a and then establish a relationship. So now when I go to Chicago, I know to head up Jeremy. When I go to San Francisco, I have a group of folks to hit up and when I reach out to. Founders, right? I am. I have a, an audience that I can, one, I enjoy their content. I get a chance to connect and I get to meet people that I wouldn't have had a chance of bumping into in the streets. Here in Vancouver or in a coworking space? Or in a accelerator? Dr. Jeremy Weisz: A hundred percent. I am, I would say con by definition, I'm extroverted because I gain energy from being around people. But if you look at me. In a group setting, I'm very, I'm introverted in nature 'cause I'm just sitting back and the way I, if I'm going to a conference or something like that, what I like to do, because I'm better one-on-one, is I will look at some of the speakers or exhibitors and sponsors and have them on the show and form a relationship with them. So when I go there, I have those actual (16:00):
undefined
(17:00):
relationships and I don't feel like. I have to be a wallflower and stay on the wall, but I have, I know people, so I've gone into conferences where I didn't know anyone in the industry or really anyone, and I spent six months having people. So I remember Brian Kurtz who's a friend, mentor colleague. I dunno if Brian. He runs a Titans group, but a lot of direct response marketers, copywriters, and I was going to his Titans event. I had him on the show. And. Had some of the speakers and some of thepeople you know, I knew who were attending and by the time I got there, I didn't know the speakers previous to having on the podcast, but it was interesting. There were several times where there was a line of people waiting to speak, talk to the speaker, and the person saw me beelined it around. All the people waiting came up, gave me a hug. Went back to the front of line, the receiving line of people asking questions. So it's just a powerful, like you said, relationship builder. But it helped me to
realize, okay, what are my strengths and weaknesses and focus in on, in making those relationships before I even get there. Collin Stewart (18:00):
And aside from all the other ancillary benefits and that's in absolutely incredible. I literally wrote down like pre-conference, podcast play. I'm gonna steal this from you listeners if you haven't figured it out by now. I did actually want to have Jeremy on the podcast. I'm here to just suck all the information out of him 'cause I'm gonna steal all of his ideas. That's basically this podcast. I'm like, I'm here to learn. Teach me all your dirty tricks so that I can use them myself. That's the thing. Dr. Jeremy Weisz
We tried different approaches and it didn't really work for us very well. And I think you had told me this very early on that if you're not curious about it, it's not gonna work at all. You're gonna be bored. Yeah. You're gonna be super bored. And I had a period where I got super bored with the podcast and you can hear it. The quality drop, the listeners dropped that everything dropped, and I ended up taking a break for about a year. 'cause we're coming up on, we do about an episode a week. We're about coming up on 400 episodes. I think we'll hit that in the next couple of weeks. Dr. Jeremy Weisz (19:00):
Yeah, it's amazing. Collin Stewart
in asking those selfish questions totally. Collin Stewart (20:00):
So aside from all the ancillary benefits of, you connect with people, you found business partners, you go to weddings, you get invited to cool pool parties. Why should I, what's the ROI, why should I do this as a business? Because ultimately, like you said, if there's no financial motive. If there's no ROI coming down the pipeline, this is gonna be a passion project that's only gonna last a short period of time. So talk to me about some numbers and why should people listen? Dr. Jeremy Weisz
(21:00):
gonna get he's gonna get a nice marketing asset out of it. It's gonna be a nice post on predictable revenue.com. It's probably maybe a social. Maybe a social post later. And so there's a lot of different elements to the podcast that are a give. So when I look at it like, like you we're saying in the very beginning of this interview, the more people that think I shouldn't do this. And I'm not gonna get what's, I don't want another podcast out there. There's so many out there. I don't try and talkpeople out of it. It's like, okay. Collin Stewart: Yeah. Dr. Jeremy Weisz: If that's what you think. Totally. So I don't try and convince them anything. I'm just like, okay. Because then you and I and the people that get it. Get to do it right and get to have our best relationships on, have a referral. Partnerships is a great way to collaborate. I find if I want to build connection and build a relationship, have 'em on, make introductions for them. What are other ways I give to people? So like
(22:00):
when our, in our pipeline, we use active campaign and we have columns and all of them are how do we give as much as humanly possible. So one column is like, have we had 'em on the podcast? Another column is. Have we introduced Colin to anyone? Another one is, have we sent Colin a gift? Another one is, have we posted about Colin in social media? Another one is we send a physical newsletter out. It may have a copy somewhere. No way. Oh yeah, here itis. And. Here it is. And we have an insert of our podcast episodes, right? And so have we featured Colin in an insert in our newsletter that goes out to, five, 600 entrepreneurs, CEOs, right? And so I. All the columns are about how to give to someone. Yeah. And this is forms, relationships, and if okay, you're serving SaaS founders and you're serving SaaS founders, it doesn't take a rocket scientist, we could probably do stuff together. It's just more
about how do we one and collaborate, and two is just stay top of mind with people. So to answer your question, I don't try and convince 'em that's cool if you don't wanna do it. More power to you. I just, for me, it's been the most powerful thing I've done. Collin Stewart (23:00):
What percentage of your new customers would you say you've met through or you meet through your podcast? Dr. Jeremy Weisz
(24:00):
numbers to make it make sense. Okay. That's one. And now year two I have another eight. Year three, I have another eight. Year four, I have another eight. You five, I have another eight. So we get a lot of introductions and referrals, but it's a lot of times we say, oh, our best clients come from referrals, but I can't really. Make it predictable. I can't really refine, but with a podcast you can make, no one can force someone to do it, but you can make it more predictable by giving to those people, giving those relationshipsand having more partners on, Collin Stewart: I love that. Dr. Jeremy Weisz: Yeah. Collin Stewart: And. I was listening to I think I've listened to this episode a number of times. It was Tim Ferriss and James Clear, and they were talking about marketing James' Book, atomic Habits, and he talked about one owning your own channel. And so he was talking about driving folks to listen to the podcast, driving folks to the newsletter, but they talked about own channels and borrow channels and social, especially a partner's
social. Borrow general, and borrow other people's authority and borrow other people's attention, was a really fantastic way for that. Helped him grow that list. Dr. Jeremy Weisz (25:00):
Yeah, I think one mistake I see people making in this arena is I, today, I went to someone's podcast, you know the page on their website? And it has a link to, it doesn't have like I like on yours and on mine each. Episode has a post. Which is great for a bunch of reasons. Obviously from an SEO perspective, obviously from the guest giving to the person, they can share it makes it very easily shareable. This person had a Spotify icon and an Apple icon. There were no episodes on their website, and like you're saying, you should own the real estate. So I, okay. I clicked. And it went to Spotify, and now I'm off on Spotify. I click and go to Apple and they have nothing on their
website, right? And so they're. They're, not having all the benefits they could Collin Stewart (26:00):
from Dr. Jeremy Weisz
(27:00):
Okay. First of all. Because, so like if you listen to our interview and you heard it 'cause I read it on there. What the heck we do, right? There's a lot of ones that I'm doing research for someone and I listen to all these podcasts. I don't know what the host does. I don't know what the company does at all. Okay? And mentioning it in the first part, it could be very short, very just very short and I find, here's the other thing, telling some people, andthey will fight me on this sometimes, and they'll say, oh, I'm gonna read the same thing over and over. Let's just put it in, let's just clip it in the beginning. Okay. And I'd be like, sure, do that if you don't want ROI from your podcast, right? Because. Me, I'm on your show, right? I'm gonna share the episode. Will I go back and re-listen to the episode? So I may never hear your sponsorship message. Collin Stewart: Huh? Dr. Jeremy Weisz: And I arguably,
I. I'm not gonna say I am, but your guest arguably, is maybe the most important piece of this whole entire thing, and that most important piece will never hear what you do. Collin Stewart (28:00):
Do you know what I mean? I, you broke my brain in half. Because one, we definitely had a pre-roll, a ad that Sarah recorded years ago, I believe, still playing at the beginning of this episode. So Hugo, if you're listening, I just wrote a note for us to change that. Dr. Jeremy Weisz
and ad read. Yeah. Dr. Jeremy Weisz (29:00):
Yeah. And also like, I like to incorporate the guest into my. Read too. Like if I'm saying, listen, if you don't have a podcast, you should listen. Colin has a podcast. You should check it out. I was listening to it today. Like, I'll incorporate you into my sponsorship. I. Which gives it even more credibility. Like, look at this important person I have on. That's cool and really smart. Check their podcast out. They have a podcast. And so I, it's not just, I'm reading the same thing every time, but it's adjusted a bit according to the person. You know what I mean? Collin Stewart
It's helped me personally in different settings. Succinctly say what we do because I read it 10 times a week and I I have to verbalize it and like you said, I tweak it and change it, make it shorter, make it more concise. So I totally agree with you. A hundred percent. Collin Stewart (30:00):
Yeah. That was one of those moments where I like, I felt like I got shot. I was like, yep, we're doing that wrong. Brain went totally blank for a minute. Dr. Jeremy Weisz
(31:00):
is. I like to keep it as simple as humanly possible. Okay? So really, I tell people you can use Zoom and a USB mic. That's literally all you need. Okay? This, I've had for, who knows, 10 years, like it's a Yeti blue, it's a hundred and something dollars. I don't even know. And I use Zoom. I know you're using Riverside. I don't even care what people use if they use Microsoft Teams. Have people use Microsoft Teams. If they use Google. I don't care. It's very easy from a technology setup, right?Because anyone could publish something on YouTube or whatever it is. It's really the strategy piece that I worry about for people. 'cause like they will do it and then not get the ROI or. What they want out of it. But from a technology perspective, I don't, I remember I was on with someone a couple weeks ago and they're like, do I need like a soundboard or something? I'm like, honestly, I have no idea. I use a USB mic and zoom they were very technical. I'm like, more about this stuff equipment
wise than I do. I just like to keep it easy. I don't know what Mike you use, but like it's. Collin Stewart (32:00):
Sure Dr. Jeremy Weisz
honestly, look, if we keep it as super simple, you just need a platform to publish it, right? You could publish it on YouTube if you want. Obviously we do. When we're doing it. We'll submit it to all the podcast channels and every, everywhere it needs to go, but. If someone wants to just upload it to somewhere, you could upload it on LinkedIn. It doesn't even matter, right? Collin Stewart (33:00):
Yeah, Dr. Jeremy Weisz
familiar with. Dr. Jeremy Weisz (34:00):
Yeah, it's like, yeah, it's like an enterprise version where we pay separately and we have diff, different features, et cetera, because we run so many shows. So it allows us to easily more easily launch shows and manage shows for our clients. And obviously we have more features and we have buying power of course, because if someone were to buy an enterprise level on it, I think, I don't, it's. W it's not even worth it. But if you don't have like lots of shows, you know that you're running on it. But yeah. Any distribution channel like that, again we're agnostic. We like it, but it's not like you need to use that. It's just anything that's gonna get it out there. 'cause it's about the relationship, and you get to, you'll distribute it and have a, you wanna make sure you have a post on your website, et cetera. So Collin Stewart
Spotify, your all the places where you wanna distribute it. And then every time you create a new episode, Libson handles the distribution for you. Dr. Jeremy Weisz (35:00):
It's a distribution platform. Exactly. Collin Stewart
(36:00):
posted somewhere, but then we will message the guest with a nice, you'll get it. Hey. Your episode's live, give them a little blurb they can easily copy and paste. We will then create later on, probably like a month later, we'll create a snippet and we'll post you and post it across all of our social media channels. So people can, look at it, share it like it, and then, it's a very easy shareable asset that the guests can share across them their social channels, becauseultimately it's all about them. Nothing I post, if you go to my LinkedIn is about me really it's really about the guest, right? And those shareable things, obviously links, we link to the full episode in the post so people can check out the full episode as well. But in the post itself, there's nothing about me, nothing about what we do. It's all featuring the guest, right? And so it's just making it more and easy for the guest to share it, and that's really the goal of it.
Collin Stewart (37:00):
Once you've had a guest on, and so say you had somebody on you, their show goes live today. Do you reshare it once, twice. Do you have a system, a pattern? Like do you have things that you recycle or is it like you share it this week and then never again? Dr. Jeremy Weisz
(38:00):
was three people. I'm like, they would be perfect introductions for each other, okay? So I searched my. Interviews, past interviews, and I mentioned those guests, gave 'em a shout out on the episode. They're gonna get a back link on my post. The episode will be featured and I'm gonna introduce the people to each other. And I already did actually. I already messaged them. I say, Hey, by the way, I think you should meet thisguest, by the way. You're gonna get some cool SEO juice, because I did mention your website on the episode, but you guys should talk. And all three responded within, and they're all busy entrepreneurs, right? They all three responded within a half a day and said, sounds great. So I was able to make three great introductions to my guest. That they're gonna collaborate with previous guests. So it's almost a follow up system for me
to remind me of who should I introduce from my network to this person. Collin Stewart (39:00):
I think the biggest thing that I'm, and the biggest thing I'm learning, and I've been doing this for a while, is what's clearly working really well for you is your focus on how do I add value for the guest? I think I optimized in the early days for how do I make this the best show possible for the audience, which, when you're starting a podcast, is, seems like the thing that makes sense. But what I'm realizing today is it's not about the audience. Even though if you're listening, thank you, I love you. We don't care about Yeah, but you need to maybe need to do a better job of optimizing for the experience. The guest on the show because they're, especially if you're using this from for a demand gen perspective, which I've only like, to be honest, I've only tried a couple of epi a couple of episodes, and it hasn't been a pure demand gen play. I'm not hard
selling these folks, but I think that's one thing I haven't done a good job of for the audience or for the guests that have been on the show, is how do I optimize, how do I really. Put more, make it worth more for them as a, Dr. Jeremy Weisz (40:00):
yeah. Yes. And from the audience perspective, like I feel like that's kind of table stakes because when I have an awesome guest on the content, I'm not gonna say takes care of itself, but it's gonna be good content, right? Yeah. You've been doing this particular revenue thing for many years, so I don't have to worry. That you're not gonna bring value in the content. Okay? Especially if I'm asking things I'm curious about. Yeah. That's why it's not like, I don't think it's important. I just think it somehow takes care of itself. Like if I have Gino Wickman on from Traction, right? Do I really have to worry? He wrote a book, everyone follow, like, do I have to worry about the content being good? Like he's gonna get on and deliver some amazing content, right? With me asking 'em
questions. So the quality of the guest is gonna, the quality of the content's gonna come from that. I love that. Collin Stewart (41:00):
So we've talked about why, we talked about, who to target is effectively people. You want to be partners, referral partners, potential customers, basically anybody you want to connect with. Dr. Jeremy Weisz
(42:00):
maybe I should be interviewing these folks as well. Sure. Because my co-founder literally asked me, oh we, maybe we should find somebody who's in the space. We could create, blog posts and do like the, big pieces of content. And I went no, of course I could do that. And he's like, really? I'm like, yeah, I do that with a podcast. I've been doing that for the last eight years with the podcast. I know how to do that. And so as a new founder in a new space, it's creating an opportunity for me to learn about this new market thatI'm opening up. It will not only create connections, it'll create good content, it'll create awareness. It'll create partners, it'll create folks that can help me learn and get introduced to everybody else in the industry. Dr. Jeremy Weisz: Yeah. And even when I come on here's how I think about it. I was on one of my friends Jason Smith on his podcast. And. He talks about social ads, kinda the truth about social ads and social media marketing. And he helps, like, supplement brands and e-commerce. And I said to him, Jason,
who's on your dream list to have on the podcast? I'm gonna get you one of those people in the next month. And so the same goes for you. And he's like, oh, Jeremy, that come on. I'm like, yeah let's talk about it. And who are the people? And it could be whoever. I'm curious for you who's I, who's like a dream guest or like, some dream guests that you'd want to have on in the industry. Collin Stewart (43:00):
The, my first thought goes to like, the big famous entrepreneurs, founders, Dr. Jeremy Weisz
(44:00):
I think there was a exercise that said like, does this give you energy or does this take energy away from you? It might have even been part of EOS part of Traction g Wickman's book. I think it, it was part of it. I've seen it other places, but I believe it was part there as well, and like talking to founders that are in that stage, that gives me energy because one. They're super interesting. Two, I get to learn, and three, I know I can help them. And it doesn't have to be, I can help them by them giving me some money. It can be, I can help them by pointing themin the direction of a resource or sharing a blog post I wrote, or giving them one of my internal docs of like, Hey, if you haven't hired before, here's how I hire salespeople. And like, here's a free doc. And like to be able to share a Google Doc with somebody and know that you've made their life easier is just a extremely rewarding experience. Dr. Jeremy Weisz: Yeah. I'm just thinking, are there any groups who are the groups for SaaS founders that are perfect? You're perfect for them and they're Collin Stewart: perfect for you. An Andrew Warner is certainly up
(45:00):
there. He's definitely one of them. Yeah, I think there's Ryan Alice runs a similar community. There's a few other folks that I'm. I'm, I don't, I haven't gone and vetted the content, but I think other folks that are run on entrepreneur communities, I think just like anybody with a really good story, I'd love to get I read Scott Belsky book. I. The Messy Middle, fantastic book on startup life. He founded Beehan and then it got bought by Adobe and he stayed at Adobe and continued buildingamazing things there. And not only was it a really well written book, but the, his story is incredible as well. Dr. Jeremy Weisz: Yeah. What comes to mind for me is and you probably know him, Rob Walling. Oh yeah, MicroComp. Yeah, he's actually coming out with by the time we air this, it may already be out, but exit strategy. So he, I don't know if you've had him on the show, but he'd be a great guest and I haven't, and his book is coming out too. Collin Stewart: He, it's funny, I think he
or MicroComp, he's got like a, I think an accelerator and he invested in my buddy's company through that. Dr. Jeremy Weisz (46:00):
Oh yeah, Collin Stewart
(47:00):
I built the process. I trained. Somebody to do it. I trained. Who was it? I think it was Julia. I trained Julia. I said, Julia, you're gonna automate all this for me. I wrote a process doc trained Julia on the process doc. That took a while of like learning, but I had to set up Libsyn. I had to figure out Zoom. I had to figure out the recording. I had to figure out the flows. I. This is my ad read for Rise 25. If you have some money and you don't want to do all of that hassle 'cause it is a hassle. And I do run apodcast. I think I've, I'm recording four or five episodes next week. For me to have to go and do all of that in like post-production stuff is a nightmare. Not a nightmare. It's easily doable. Small, like low complexity tasks, and. Having somebody that just takes care of it for you so that you can stay in the flow of doing the CEO thing. Doing your founder thing is one of the greatest gifts, so if you need that, talk to Jeremy. Dr. Jeremy Weisz: Yeah, thank you. Obviously at Rise 25, we help people launch and run podcasts
and if someone's listening, so I never want to start a podcast. That's totally cool. Just think of ways, how you can give to relationships. You know what I mean? I love giving through a podcast. I find it a great relationship builder, but you don't have to even do a podcast, right? You could text someone and build a relationship. You can post about them on social. So that's the my medium of choice and I love it. And I think any B2B business should do it, but you don't have to. But thank you. Yeah. Collin Stewart (48:00):
If people want to, if I haven't said enough, if people wanna find more about Rise 25 or they wanna reach out to you, pick your brand on podcasting, what's the best way for them to Dr. Jeremy Weisz
have all these conversations with all these people that are referencing you and then you risk just them taking it down and changing the words and you're like. But it's when people use it as like part of their brand, they're like, oh, we are like, I dunno, we help create predictable revenue. That's when you're like, do I reach out to this huge SaaS company and be like, Hey, y'all can't say that. I don't know. Dr. Jeremy Weisz
Collin Stewart (01:00):
Welcome back to the Predictable Revenue Podcast. I'm your host, Colin Stewart. Today I'm joined by Dr. Jeremy Weiss. He helps companies or people find their dream 200 clients. He's with Rise 25. Jeremy, welcome to the show. I. Dr. Jeremy Weisz
(02:00):
actually, but all the interviews started hitting this week and they were working so well. I'm like I don't want to. If I don't wanna have Jeremy on, because if everybody else starts doing this, then it's gonna not work. It's not gonna work as well for me. And like, this was a, I'm not making this up, this is an actual thought. I was getting my lunch and I was like, what if I could I, in good conscious cancel this or do something else? And I was like, no I can't. I've already committed. You do an awesome job. I got the idea from you. I got the ideafrom you and another podcast guest I had on, and I can't remember. He is from. I think Halifax and he had a consultancy and he was doing this a while ago, and he told me I should do it, and I never took him up on the idea. And then after you and I reconnected, I was like, you know what? I should give this a try. And it's working so well, Jeremy. I'm doing it. Why does this work? So when you say this, yeah. Let's take a step back. Tell me what you're talking about. Yeah. We're talking about how to find your best customers, your dream 200 clients using
podcasts. Okay. Using podcasting. Yeah. So I took your ideas and I just started, I went, you know what? I'm gonna interview 'em. I know the things. I know how to do outbound. I know how to do a podcast. I'm just gonna go do it myself. Dr. Jeremy Weisz (03:00):
Yeah. Collin Stewart
(04:00):
to get a client. I actually don't have someone on my show to get a referral partner right now. Of course, they're in the realm of, okay, this is a potential partner. This is a, maybe a potential client, but actually the reason I have someone on my show or my goal when I have someone on the show is to get them a client or get them a partner. Okay, so like obviously when you came on mine, I'm like, how do I help Colin and what he's doing? And I may,I wanted to reconnect you with some people. Yeah. And so that was my, that's my goal really is to help. And so it's comes from a like kind of a place of serving. And I find like that's how I. Build relationships is like you're looking at serving the other person. Okay. So that's, I just wanna comment on that for a second. And so how to get into it. My background, we were talking a little before, is actually in biochemistry and as a chiropractor
(05:00):
and in, in chiropractic school they don't teach you how to run a business. So I actually started going to marketing and business conferences. This is back in like 2003, 2004. I stumbled across this thing. I don't even know if it was called podcasting at the time. I think it was 2005 six. And I started. I'm like this. This really hit home for me. 'cause I love building relationships. I love learning from successful entrepreneurs and founders, and I love professional development. Like anythingI wanna learn, I can have someone on and ask 'em all the questions I'm curious about. So there's a professional development standpoint to it. So I started podcasting. Back at that time, and it was nothing about health. It was really just interviewing founders and entrepreneurs and running businesses. And by accident that grew into a separate business. 'cause people started contacting me, asking me to help them with these things. And so eventually I exited the chiropractic business and
focused a hundred percent on, rise 25 and helping people with their podcasts. So it just grew Collin Stewart (06:00):
over time. Amazing. And I think that's that must have been the genesis of what was initially, I think, is the podcast. The podcast is still Inspired Insider or have you rebranded? Dr. Jeremy Weisz
podcast or through the podcasting universe. So John and I met through podcasting. He had Smart Business Revolution podcast. Everything's under the Rise 25 umbrella. We have four internal podcasts. From Rise 25 and Ri, inspired Insider, just kept as inspired Insider, but it's under the rise 25 umbrella. Collin Stewart (07:00):
Gotcha. So you got four podcasts ongoing. How many interviews are you doing every week? Dr. Jeremy Weisz
to somebody is a whole lot more work than it actually sounds. Especially if you wanna be halfway decent at it, which I'm still try I'm still trying to get there. Dr. Jeremy Weisz (08:00):
Some people prepare. That, that's a question I get a lot of, like, okay, how much do I have to prepare, right? And that's gonna vary. I know some people that go in, I don't like to know anything. I just want to keep it. Flowing right. I am the opposite of that. I like to really, I think when I had you on, I may, who knows? I mean I listened to everything in three times speed, but I could have listened to like 10 hours of you talking, right? Which is equivalent to three but still 'cause I really wanted to go deeper, right? So I say at a minimum people should at least. Look at someone's LinkedIn profile. I think there's a lot of stuff in there that's in, could be interesting where their background is and also obviously their about page. And I try, tell people at least watch one if there's a video out there on 'em. Listen to two times speed and just, you'll get some good nuggets on where the conversation could
go. Collin Stewart (09:00):
I wanna talk about the focus on kind of the genesis of this business 'cause from the chiropractic world to, we met through Mixergy, you were helping out Andrew Warner, who's who you reconnected me with and it sounds like we're gonna do something together. We haven't quite figured out what, but I appreciate the intro 'cause. We got the conversation started. But you've been helping out. I feel Dr. Jeremy Weisz
channel. Like what, where did the inspiration come from? Dr. Jeremy Weisz (10:00):
Yeah. You talk a lot about this actually in the SaaS world, which is just listening to customers, right? And listening to people. And that's really I am not special because I just listen to what people were asking me, right? People were asking me, Hey, I want to do this. And then for it to be, for, I know it takes time and energy and money and resources to do it. So in order to do it. I have to be like what's the path for ROI for your podcast? Because people would come, Colin, they say, Hey, knowledge is just a passion project. And I'm like, cool. If it's a passion project, you're probably quit after two months. Or six months, or if you're glutton for punishment a year or two years. But eventually. What happens? I have, from my experience, people are like, oh my God, this is taking a lot of time and energy. I'm not, it's not producing anything for my business. And they
(11:00):
quit. And so I was looking at ways to 'cause in your world, like stop churn of people quitting. And the solution to that is making sure there's a path to ROI. For someone. And so when we reverse engineered, okay, what are the paths to ROI? First of all, someone has to have a business, right? People were coming and maybe they were doing the podcast under their personal brand, which didn't have any, even though they had a successful business, they were not doingit under their business or even for the business. And so we're like, okay, you could still do it for your personal brand, but like. Yeah, there needs to be something linked to the business so that it's either creating partnerships or it's creating clients or something for that business because you're gonna look back and be like, this isn't, I'm not gonna do it anymore. I'm gonna quit. So we had to reverse engineer a path for someone to actually create ROI
from their podcast. Collin Stewart (12:00):
And is this something that you had. Seen yourself that you had worked out this model? Were clients coming to you through your podcast or, Dr. Jeremy Weisz
then listen, if you wanna, he started getting work out of the people he was having on the show, right? So it just okay, so this is working without us trying, and now what if we just actually consciously thought about these things, like the types of people we have on the messaging we say in the podcast to make people aware of what we do and those kind of things. Collin Stewart (13:00):
Who were your, do you remember your first customer on this? And like, did they pull it outta you? Did you have to pitch it to 'em? Dr. Jeremy Weisz
(14:00):
forth. And the interview actually never happened. But he is like, Jeremiah, I am looking for someone to help me with my show. And that was even before he came on the show. Okay. This was in communication to ask him to be on the show. And so I do talk about this when we're talking about ROI with a podcast 'cause people are thinking about. Downloads and sub, how do I get, they're asking questions that are like, how do I get downloads? How do I get subscribers? How do I get viewership?And my answer is, it's about the relationships. Those things don't matter. And case in point. Andrew, which I never really thought about it like this, but this is before I did an interview with him. It was before, obviously, because I didn't do an interview. The interview, there's nothing live, so there's no downloads or subscribers or anything. So it's not predicated the ROI iss not predicated on downloads of subscribers in the, we're talking a B2B podcasts. It's just the
relationships when you're communicating. That could be via text or email or phone. So that happened just via email. Trying to get him Collin Stewart (15:00):
on the show. And I think that kind of resonated with me because the podcast for me hasn't been a, it's not a revenue earner. We don't sell ads on the show. We don't, but when we survey our pipeline, everybody that, I shouldn't say everybody, but I would say, I think the last time it was 80% of people that bought from us had listened to the show ahead of time. And that's one part of it. But the other part is, especially now that we're like, I'm remote. I've always been in Vancouver. I have no desire to leave Vancouver. I really like it here, but the access that a podcast has been able to give me to all of these folks, and I've been able to talk to some of the, I. Most interesting people in revenue. Some of my favorite revenue leaders I've met through the show. I've had a chance to sit down and talk with them and interview them and pick their brain and learn from them. And one, the learning is tremendous. But two,
just the ability to have had a conversation with a and then establish a relationship. So now when I go to Chicago, I know to head up Jeremy. When I go to San Francisco, I have a group of folks to hit up and when I reach out to. Founders, right? I am. I have a, an audience that I can, one, I enjoy their content. I get a chance to connect and I get to meet people that I wouldn't have had a chance of bumping into in the streets. Here in Vancouver or in a coworking space? Or in a accelerator? Dr. Jeremy Weisz: A hundred percent. I am, I would say con by definition, I'm extroverted because I gain energy from being around people. But if you look at me. In a group setting, I'm very, I'm introverted in nature 'cause I'm just sitting back and the way I, if I'm going to a conference or something like that, what I like to do, because I'm better one-on-one, is I will look at some of the speakers or exhibitors and sponsors and have them on the show and form a relationship with them. So when I go there, I have those actual (16:00):
undefined
(17:00):
relationships and I don't feel like. I have to be a wallflower and stay on the wall, but I have, I know people, so I've gone into conferences where I didn't know anyone in the industry or really anyone, and I spent six months having people. So I remember Brian Kurtz who's a friend, mentor colleague. I dunno if Brian. He runs a Titans group, but a lot of direct response marketers, copywriters, and I was going to his Titans event. I had him on the show. And. Had some of the speakers and some of thepeople you know, I knew who were attending and by the time I got there, I didn't know the speakers previous to having on the podcast, but it was interesting. There were several times where there was a line of people waiting to speak, talk to the speaker, and the person saw me beelined it around. All the people waiting came up, gave me a hug. Went back to the front of line, the receiving line of people asking questions. So it's just a powerful, like you said, relationship builder. But it helped me to
realize, okay, what are my strengths and weaknesses and focus in on, in making those relationships before I even get there. Collin Stewart (18:00):
And aside from all the other ancillary benefits and that's in absolutely incredible. I literally wrote down like pre-conference, podcast play. I'm gonna steal this from you listeners if you haven't figured it out by now. I did actually want to have Jeremy on the podcast. I'm here to just suck all the information out of him 'cause I'm gonna steal all of his ideas. That's basically this podcast. I'm like, I'm here to learn. Teach me all your dirty tricks so that I can use them myself. That's the thing. Dr. Jeremy Weisz
We tried different approaches and it didn't really work for us very well. And I think you had told me this very early on that if you're not curious about it, it's not gonna work at all. You're gonna be bored. Yeah. You're gonna be super bored. And I had a period where I got super bored with the podcast and you can hear it. The quality drop, the listeners dropped that everything dropped, and I ended up taking a break for about a year. 'cause we're coming up on, we do about an episode a week. We're about coming up on 400 episodes. I think we'll hit that in the next couple of weeks. Dr. Jeremy Weisz (19:00):
Yeah, it's amazing. Collin Stewart
in asking those selfish questions totally. Collin Stewart (20:00):
So aside from all the ancillary benefits of, you connect with people, you found business partners, you go to weddings, you get invited to cool pool parties. Why should I, what's the ROI, why should I do this as a business? Because ultimately, like you said, if there's no financial motive. If there's no ROI coming down the pipeline, this is gonna be a passion project that's only gonna last a short period of time. So talk to me about some numbers and why should people listen? Dr. Jeremy Weisz
(21:00):
gonna get he's gonna get a nice marketing asset out of it. It's gonna be a nice post on predictable revenue.com. It's probably maybe a social. Maybe a social post later. And so there's a lot of different elements to the podcast that are a give. So when I look at it like, like you we're saying in the very beginning of this interview, the more people that think I shouldn't do this. And I'm not gonna get what's, I don't want another podcast out there. There's so many out there. I don't try and talkpeople out of it. It's like, okay. Collin Stewart: Yeah. Dr. Jeremy Weisz: If that's what you think. Totally. So I don't try and convince them anything. I'm just like, okay. Because then you and I and the people that get it. Get to do it right and get to have our best relationships on, have a referral. Partnerships is a great way to collaborate. I find if I want to build connection and build a relationship, have 'em on, make introductions for them. What are other ways I give to people? So like
(22:00):
when our, in our pipeline, we use active campaign and we have columns and all of them are how do we give as much as humanly possible. So one column is like, have we had 'em on the podcast? Another column is. Have we introduced Colin to anyone? Another one is, have we sent Colin a gift? Another one is, have we posted about Colin in social media? Another one is we send a physical newsletter out. It may have a copy somewhere. No way. Oh yeah, here itis. And. Here it is. And we have an insert of our podcast episodes, right? And so have we featured Colin in an insert in our newsletter that goes out to, five, 600 entrepreneurs, CEOs, right? And so I. All the columns are about how to give to someone. Yeah. And this is forms, relationships, and if okay, you're serving SaaS founders and you're serving SaaS founders, it doesn't take a rocket scientist, we could probably do stuff together. It's just more
about how do we one and collaborate, and two is just stay top of mind with people. So to answer your question, I don't try and convince 'em that's cool if you don't wanna do it. More power to you. I just, for me, it's been the most powerful thing I've done. Collin Stewart (23:00):
What percentage of your new customers would you say you've met through or you meet through your podcast? Dr. Jeremy Weisz
(24:00):
numbers to make it make sense. Okay. That's one. And now year two I have another eight. Year three, I have another eight. Year four, I have another eight. You five, I have another eight. So we get a lot of introductions and referrals, but it's a lot of times we say, oh, our best clients come from referrals, but I can't really. Make it predictable. I can't really refine, but with a podcast you can make, no one can force someone to do it, but you can make it more predictable by giving to those people, giving those relationshipsand having more partners on, Collin Stewart: I love that. Dr. Jeremy Weisz: Yeah. Collin Stewart: And. I was listening to I think I've listened to this episode a number of times. It was Tim Ferriss and James Clear, and they were talking about marketing James' Book, atomic Habits, and he talked about one owning your own channel. And so he was talking about driving folks to listen to the podcast, driving folks to the newsletter, but they talked about own channels and borrow channels and social, especially a partner's
social. Borrow general, and borrow other people's authority and borrow other people's attention, was a really fantastic way for that. Helped him grow that list. Dr. Jeremy Weisz (25:00):
Yeah, I think one mistake I see people making in this arena is I, today, I went to someone's podcast, you know the page on their website? And it has a link to, it doesn't have like I like on yours and on mine each. Episode has a post. Which is great for a bunch of reasons. Obviously from an SEO perspective, obviously from the guest giving to the person, they can share it makes it very easily shareable. This person had a Spotify icon and an Apple icon. There were no episodes on their website, and like you're saying, you should own the real estate. So I, okay. I clicked. And it went to Spotify, and now I'm off on Spotify. I click and go to Apple and they have nothing on their
website, right? And so they're. They're, not having all the benefits they could Collin Stewart (26:00):
from Dr. Jeremy Weisz
(27:00):
Okay. First of all. Because, so like if you listen to our interview and you heard it 'cause I read it on there. What the heck we do, right? There's a lot of ones that I'm doing research for someone and I listen to all these podcasts. I don't know what the host does. I don't know what the company does at all. Okay? And mentioning it in the first part, it could be very short, very just very short and I find, here's the other thing, telling some people, andthey will fight me on this sometimes, and they'll say, oh, I'm gonna read the same thing over and over. Let's just put it in, let's just clip it in the beginning. Okay. And I'd be like, sure, do that if you don't want ROI from your podcast, right? Because. Me, I'm on your show, right? I'm gonna share the episode. Will I go back and re-listen to the episode? So I may never hear your sponsorship message. Collin Stewart: Huh? Dr. Jeremy Weisz: And I arguably,
I. I'm not gonna say I am, but your guest arguably, is maybe the most important piece of this whole entire thing, and that most important piece will never hear what you do. Collin Stewart (28:00):
Do you know what I mean? I, you broke my brain in half. Because one, we definitely had a pre-roll, a ad that Sarah recorded years ago, I believe, still playing at the beginning of this episode. So Hugo, if you're listening, I just wrote a note for us to change that. Dr. Jeremy Weisz
and ad read. Yeah. Dr. Jeremy Weisz (29:00):
Yeah. And also like, I like to incorporate the guest into my. Read too. Like if I'm saying, listen, if you don't have a podcast, you should listen. Colin has a podcast. You should check it out. I was listening to it today. Like, I'll incorporate you into my sponsorship. I. Which gives it even more credibility. Like, look at this important person I have on. That's cool and really smart. Check their podcast out. They have a podcast. And so I, it's not just, I'm reading the same thing every time, but it's adjusted a bit according to the person. You know what I mean? Collin Stewart
It's helped me personally in different settings. Succinctly say what we do because I read it 10 times a week and I I have to verbalize it and like you said, I tweak it and change it, make it shorter, make it more concise. So I totally agree with you. A hundred percent. Collin Stewart (30:00):
Yeah. That was one of those moments where I like, I felt like I got shot. I was like, yep, we're doing that wrong. Brain went totally blank for a minute. Dr. Jeremy Weisz
(31:00):
is. I like to keep it as simple as humanly possible. Okay? So really, I tell people you can use Zoom and a USB mic. That's literally all you need. Okay? This, I've had for, who knows, 10 years, like it's a Yeti blue, it's a hundred and something dollars. I don't even know. And I use Zoom. I know you're using Riverside. I don't even care what people use if they use Microsoft Teams. Have people use Microsoft Teams. If they use Google. I don't care. It's very easy from a technology setup, right?Because anyone could publish something on YouTube or whatever it is. It's really the strategy piece that I worry about for people. 'cause like they will do it and then not get the ROI or. What they want out of it. But from a technology perspective, I don't, I remember I was on with someone a couple weeks ago and they're like, do I need like a soundboard or something? I'm like, honestly, I have no idea. I use a USB mic and zoom they were very technical. I'm like, more about this stuff equipment
wise than I do. I just like to keep it easy. I don't know what Mike you use, but like it's. Collin Stewart (32:00):
Sure Dr. Jeremy Weisz
honestly, look, if we keep it as super simple, you just need a platform to publish it, right? You could publish it on YouTube if you want. Obviously we do. When we're doing it. We'll submit it to all the podcast channels and every, everywhere it needs to go, but. If someone wants to just upload it to somewhere, you could upload it on LinkedIn. It doesn't even matter, right? Collin Stewart (33:00):
Yeah, Dr. Jeremy Weisz
familiar with. Dr. Jeremy Weisz (34:00):
Yeah, it's like, yeah, it's like an enterprise version where we pay separately and we have diff, different features, et cetera, because we run so many shows. So it allows us to easily more easily launch shows and manage shows for our clients. And obviously we have more features and we have buying power of course, because if someone were to buy an enterprise level on it, I think, I don't, it's. W it's not even worth it. But if you don't have like lots of shows, you know that you're running on it. But yeah. Any distribution channel like that, again we're agnostic. We like it, but it's not like you need to use that. It's just anything that's gonna get it out there. 'cause it's about the relationship, and you get to, you'll distribute it and have a, you wanna make sure you have a post on your website, et cetera. So Collin Stewart
Spotify, your all the places where you wanna distribute it. And then every time you create a new episode, Libson handles the distribution for you. Dr. Jeremy Weisz (35:00):
It's a distribution platform. Exactly. Collin Stewart
(36:00):
posted somewhere, but then we will message the guest with a nice, you'll get it. Hey. Your episode's live, give them a little blurb they can easily copy and paste. We will then create later on, probably like a month later, we'll create a snippet and we'll post you and post it across all of our social media channels. So people can, look at it, share it like it, and then, it's a very easy shareable asset that the guests can share across them their social channels, becauseultimately it's all about them. Nothing I post, if you go to my LinkedIn is about me really it's really about the guest, right? And those shareable things, obviously links, we link to the full episode in the post so people can check out the full episode as well. But in the post itself, there's nothing about me, nothing about what we do. It's all featuring the guest, right? And so it's just making it more and easy for the guest to share it, and that's really the goal of it.
Collin Stewart (37:00):
Once you've had a guest on, and so say you had somebody on you, their show goes live today. Do you reshare it once, twice. Do you have a system, a pattern? Like do you have things that you recycle or is it like you share it this week and then never again? Dr. Jeremy Weisz
(38:00):
was three people. I'm like, they would be perfect introductions for each other, okay? So I searched my. Interviews, past interviews, and I mentioned those guests, gave 'em a shout out on the episode. They're gonna get a back link on my post. The episode will be featured and I'm gonna introduce the people to each other. And I already did actually. I already messaged them. I say, Hey, by the way, I think you should meet thisguest, by the way. You're gonna get some cool SEO juice, because I did mention your website on the episode, but you guys should talk. And all three responded within, and they're all busy entrepreneurs, right? They all three responded within a half a day and said, sounds great. So I was able to make three great introductions to my guest. That they're gonna collaborate with previous guests. So it's almost a follow up system for me
to remind me of who should I introduce from my network to this person. Collin Stewart (39:00):
I think the biggest thing that I'm, and the biggest thing I'm learning, and I've been doing this for a while, is what's clearly working really well for you is your focus on how do I add value for the guest? I think I optimized in the early days for how do I make this the best show possible for the audience, which, when you're starting a podcast, is, seems like the thing that makes sense. But what I'm realizing today is it's not about the audience. Even though if you're listening, thank you, I love you. We don't care about Yeah, but you need to maybe need to do a better job of optimizing for the experience. The guest on the show because they're, especially if you're using this from for a demand gen perspective, which I've only like, to be honest, I've only tried a couple of epi a couple of episodes, and it hasn't been a pure demand gen play. I'm not hard
selling these folks, but I think that's one thing I haven't done a good job of for the audience or for the guests that have been on the show, is how do I optimize, how do I really. Put more, make it worth more for them as a, Dr. Jeremy Weisz (40:00):
yeah. Yes. And from the audience perspective, like I feel like that's kind of table stakes because when I have an awesome guest on the content, I'm not gonna say takes care of itself, but it's gonna be good content, right? Yeah. You've been doing this particular revenue thing for many years, so I don't have to worry. That you're not gonna bring value in the content. Okay? Especially if I'm asking things I'm curious about. Yeah. That's why it's not like, I don't think it's important. I just think it somehow takes care of itself. Like if I have Gino Wickman on from Traction, right? Do I really have to worry? He wrote a book, everyone follow, like, do I have to worry about the content being good? Like he's gonna get on and deliver some amazing content, right? With me asking 'em
questions. So the quality of the guest is gonna, the quality of the content's gonna come from that. I love that. Collin Stewart (41:00):
So we've talked about why, we talked about, who to target is effectively people. You want to be partners, referral partners, potential customers, basically anybody you want to connect with. Dr. Jeremy Weisz
(42:00):
maybe I should be interviewing these folks as well. Sure. Because my co-founder literally asked me, oh we, maybe we should find somebody who's in the space. We could create, blog posts and do like the, big pieces of content. And I went no, of course I could do that. And he's like, really? I'm like, yeah, I do that with a podcast. I've been doing that for the last eight years with the podcast. I know how to do that. And so as a new founder in a new space, it's creating an opportunity for me to learn about this new market thatI'm opening up. It will not only create connections, it'll create good content, it'll create awareness. It'll create partners, it'll create folks that can help me learn and get introduced to everybody else in the industry. Dr. Jeremy Weisz: Yeah. And even when I come on here's how I think about it. I was on one of my friends Jason Smith on his podcast. And. He talks about social ads, kinda the truth about social ads and social media marketing. And he helps, like, supplement brands and e-commerce. And I said to him, Jason,
who's on your dream list to have on the podcast? I'm gonna get you one of those people in the next month. And so the same goes for you. And he's like, oh, Jeremy, that come on. I'm like, yeah let's talk about it. And who are the people? And it could be whoever. I'm curious for you who's I, who's like a dream guest or like, some dream guests that you'd want to have on in the industry. Collin Stewart (43:00):
The, my first thought goes to like, the big famous entrepreneurs, founders, Dr. Jeremy Weisz
(44:00):
I think there was a exercise that said like, does this give you energy or does this take energy away from you? It might have even been part of EOS part of Traction g Wickman's book. I think it, it was part of it. I've seen it other places, but I believe it was part there as well, and like talking to founders that are in that stage, that gives me energy because one. They're super interesting. Two, I get to learn, and three, I know I can help them. And it doesn't have to be, I can help them by them giving me some money. It can be, I can help them by pointing themin the direction of a resource or sharing a blog post I wrote, or giving them one of my internal docs of like, Hey, if you haven't hired before, here's how I hire salespeople. And like, here's a free doc. And like to be able to share a Google Doc with somebody and know that you've made their life easier is just a extremely rewarding experience. Dr. Jeremy Weisz: Yeah. I'm just thinking, are there any groups who are the groups for SaaS founders that are perfect? You're perfect for them and they're Collin Stewart: perfect for you. An Andrew Warner is certainly up
(45:00):
there. He's definitely one of them. Yeah, I think there's Ryan Alice runs a similar community. There's a few other folks that I'm. I'm, I don't, I haven't gone and vetted the content, but I think other folks that are run on entrepreneur communities, I think just like anybody with a really good story, I'd love to get I read Scott Belsky book. I. The Messy Middle, fantastic book on startup life. He founded Beehan and then it got bought by Adobe and he stayed at Adobe and continued buildingamazing things there. And not only was it a really well written book, but the, his story is incredible as well. Dr. Jeremy Weisz: Yeah. What comes to mind for me is and you probably know him, Rob Walling. Oh yeah, MicroComp. Yeah, he's actually coming out with by the time we air this, it may already be out, but exit strategy. So he, I don't know if you've had him on the show, but he'd be a great guest and I haven't, and his book is coming out too. Collin Stewart: He, it's funny, I think he
or MicroComp, he's got like a, I think an accelerator and he invested in my buddy's company through that. Dr. Jeremy Weisz (46:00):
Oh yeah, Collin Stewart
(47:00):
I built the process. I trained. Somebody to do it. I trained. Who was it? I think it was Julia. I trained Julia. I said, Julia, you're gonna automate all this for me. I wrote a process doc trained Julia on the process doc. That took a while of like learning, but I had to set up Libsyn. I had to figure out Zoom. I had to figure out the recording. I had to figure out the flows. I. This is my ad read for Rise 25. If you have some money and you don't want to do all of that hassle 'cause it is a hassle. And I do run apodcast. I think I've, I'm recording four or five episodes next week. For me to have to go and do all of that in like post-production stuff is a nightmare. Not a nightmare. It's easily doable. Small, like low complexity tasks, and. Having somebody that just takes care of it for you so that you can stay in the flow of doing the CEO thing. Doing your founder thing is one of the greatest gifts, so if you need that, talk to Jeremy. Dr. Jeremy Weisz: Yeah, thank you. Obviously at Rise 25, we help people launch and run podcasts
and if someone's listening, so I never want to start a podcast. That's totally cool. Just think of ways, how you can give to relationships. You know what I mean? I love giving through a podcast. I find it a great relationship builder, but you don't have to even do a podcast, right? You could text someone and build a relationship. You can post about them on social. So that's the my medium of choice and I love it. And I think any B2B business should do it, but you don't have to. But thank you. Yeah. Collin Stewart (48:00):
If people want to, if I haven't said enough, if people wanna find more about Rise 25 or they wanna reach out to you, pick your brand on podcasting, what's the best way for them to Dr. Jeremy Weisz
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