The #PrettyAwkward Entrepreneur Podcast

If you’ve been feeling stuck on how to communicate what makes YOU different in a saturated market…this episode is a must-listen.

I’m joined by my client Brittany Herzberg — SEO strategist, podcast host, and TDE rockstar — who’s walking us through the shifts that took her from “What do I even SAY about my offer?” → to sold-out launch. 🙌

Brittany came into The Distinctive Edge already having bu...

If you’ve ever worried that getting more specific with your niche might limit your business… this episode will seriously inspire you.

Today I’m talking with my client Sabra Cawby, a functional hormone specialist, functional nutritionist, and certified personal trainer — about how clarifying her expertise led to her becoming the go-to name for gut + hormone health for women over 35… and brought in her best ...

Tune into Day 3 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we’re hosting from June 2-4th.

In today’s workshop you’ll discover how your Distinctive Edge makes selling feel more like inviting, and less like convincing.

What We Covered:

✅ How to see where your message is creating friction in your sales process

What happens when you finally know how to tell your story — and SELL with it?

In this episode, I’m joined by TDE VIP client Julia Lynch, a nutrition coach who helps women rewire their relationship with food and lose weight without the drama.

Before TDE, Julia struggled to explain what made her approach different — and felt like just “another macro coach” in a noisy market.

After d...

What does it really look like to go from unclear offers… to $40K contracts?

In this episode, I’m joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program.

Before TDE, April struggled to explain her process to potential clients and close high-value deals.

After building her Distinctive Edge and a cl...

Tune into Day 2 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we’re hosting from June 2-4th.

In today’s workshop we’re helping you see how your Distinctive Edge shifts your content from “helpful” to holy sh*t, I need this” and what happens when your content finally starts pulling weight for you.

What We Covered:

✅A simple ...

Tune into Day 1 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we’re hosting from June 2-4th.

In today’s workshop we’re helping you get clear on why your content isn’t converting. and why your message might be missing the mark, even if it’s “valuable.”

What We Covered:

✅ An understanding on why your content isn’t converting at the rate you want it to (and ...

Ready to stop screaming into the social media void and start getting found by clients already searching for you?

In this episode, I’m joined by SEO strategist and queen of organic search, Brittany Herzberg, to unpack why SEO is not outdated, overly complicated, or only for bloggers—and how it can actually simplify your marketing.

We talk about:

This episode is a full-on behind-the-scenes breakdown of how I pre-sold HALF the spots in my group program before the doors officially opened—and exactly what I did to make that happen.

I didn’t work more hours (cuz my babies don’t allow it), try 17 new strategies, or manifest in the moonlight (although no shade if you do that).

I went back to my own damn process.

In this episode,...

Do you ever wonder if you’re sharing too much online?
Whether you’re trying to connect with your audience, show the “real you,” or just vent in the moment—there’s a fine line between being vulnerable and accidentally making people question if they should hire you. (Oof, yep…we’re going there.)

In this episode, I unpack what it really means to practice intentional vulnerability—aka how to share the messy wi...

Ever find yourself thinking, “Why isn’t this easier by now?”

In today’s heart-to-heart episode, Meg gets raw and real about the expectations that sabotage entrepreneurs before they even give themselves a real shot. If you’ve been in the “I thought I’d be further by now” spiral, this episode is your permission slip to feel the feels, but not stay stuck there.

She shares behind-the-scenes momen...

In this episode, I’m sharing the full story behind one of my biggest revenue weeks in this new season of business: $42,000 in sales, including a $20K cash day, all while working part-time hours and raising twins (and NOT in the middle of a launch).

This wasn’t a one-time fluke. It’s the result of building a brand with a clear edge, focusing on what actually drives sales, and letting go of outdated strategi...

What does it really take to go from feeling stuck at an income plateau…to running events, selling out launches, and becoming the go-to name in your niche?

In this episode, I’m joined by one of my incredible private clients, Laura Banks, a nutrition health coach who’s gone from stalled growth to full-on CEO momentum (midday walks and all 🙌).

We talk about:

✨ The mindset shift that...

If you've ever caught yourself thinking, "When I hit that next milestone, then I’ll finally feel successful", this episode is a must-listen.

This week, I sat down with Sam Vander Wielen, attorney-turned-entrepreneur, legal educator to over 350,000 online business owners, and author of the powerful new book When I Start My Business, I’ll Be Happy.

Sam built a multi 7-figure business helping ent...

What if you never hit rock bottom?
Never had a dramatic "I was broke, burned out, and living in my car" moment?
And yet… you're still really damn good at what you do.

This episode is for the entrepreneurs who didn’t rise from the ashes, but still want to share a compelling story that connects.

Today, I’m breaking down how to craft a magnetic business origin story when you don’t have a huge tra...

You’ve hit the goals, built the business, and checked all the boxes of success… so why does it still feel like something’s missing?

Or maybe you haven’t hit the goals yet—because overthinking, self-doubt, and mental spiraling keep you stuck in inaction, second-guessing every move.

In this episode, I’m joined by 7-figure entrepreneur and creator of The Reset Room, Ashley Krooks, who shares the ...

🚀 What if your coaching business could replace your full-time income—without working 24/7? That’s exactly what my client is on track to do by June and in today’s episode, we’re pulling back the curtain on the strategy, mindset shifts, and behind-the-scenes coaching that made it happen.

Within four months of coaching she’s matched her healthcare income for two months in a row, had her biggest launch yet, a...

Becoming a mom completely rocked my sense of self. One minute I was running my business, hitting big numbers, sooo focused on the next goal, the next level, the next “thing”, then all of a sudden I’m a mom and completely obsessed with my babies, almost forgetting the life I had prior. The journey back to business and balancing the two has not been easy, and the same goes for today’s incredible guest, one of my mentors,...

Ever feel like you’re doing all the things—posting, engaging, tweaking your offer—but still not seeing the momentum you want? 

That was my client just a few months ago. Fast forward four months, and she’s now:

✅ Landed a huge speaking gig

✅ Went viral (hello, massive visibility!)

✅ Signed two dream 1-1 clients in the last week

✅ Had her best launch yet...