#151: Bill Russell - The Magnum Masterplan: Magum Nutraceuticals Goes Global

In Episode 151 of the PricePlow Podcast, Mike and Ben sit down with Bill Russell, CEO of Magnum Nutraceuticals, for an insightful discussion on building a premium supplement brand in an increasingly crowded market. Bill, who acquired Magnum Nutraceuticals two years ago, shares his unique journey from a customer of the brand to its leader. With a background in bodybuilding, health, and private equity, Bill was perfectly positioned to take Magnum to new heights, both in Canada and beyond. This episode delves into how Bill has strategically transformed Magnum, positioning it as a global player in the supplement industry while maintaining its commitment to high-quality, science-backed products. Bill starts by discussing the significant changes he made upon acquiring the company, including some key logistics improvements. As the conversation progresses, Bill dives into the science behind Magnum’s product development, specifically their flagship Quattro protein and its standout digestibility. Mike drinks a Vanilla Cherry Whip flavored Limitless X16 pre-workout throughout, which makes for some fun conversation as well. From co-manufacturing processes to international expansion, Bill discusses the complexities of scaling a premium brand while ensuring consistent product quality. He shares his strategic vision for Magnum’s global reach, highlighting how the brand has tapped into various international markets with customized product offerings tailored to regional preferences. Bill ensures that Magnum is committed to long-term growth driven by science and premium formulations. Tune in to hear Bill’s actionable insights on brand building, product development, and scaling success in the highly competitive supplement industry. https://blog.priceplow.com/podcast/bill-russell-magnum-nutraceuticals-151 Video: Magnum Goes Global with Bill Russell at the Helm https://www.youtube.com/watch?v=Hcg0hXiZjVQ (0:00) – Introductions (4:00) – Strategic changes (9:00) – Co-manufacturing (12:00) – Acquisition due diligence (16:30) – Quattro Protein (19:45) – Optimizing products (28:30) – Logistics and distribution (32:45) – International expansion (38:00) – Not all about trends (44:00) – Magnum products (51:30) – Mass-market (55:00) – Goodbyes Where to Follow Magnum Nutraceuticals Magnum Nutraceuticals Supplements on PricePlow @MagnumSupps on Instagram Bill Russell (Magnum Nutraceuticals) on LinkedIn Thank you very much to Bill for getting us up to speed on Magnum and teaching us a thing or two about the international game. We look forward to trying the new products coming out!