In Episode #169 of the PricePlow Podcast, Mike and Ben sit down with industry veterans Jack Sehgal and Ben Benedict at the 2025 GNC Global Conference to explore the remarkable journey behind Nutralabz and its two breakthrough brands: Basic Supplements and GR8 Lifestyle. This conversation reveals the strategic thinking, authentic partnerships, and "daily driver" philosophy that have rapidly transformed these concepts into successful retail brands.
Jack, CEO of Nutralabz and the manufacturing powerhouse behind both brands, shares his evolution from behind-the-scenes manufacturer to brand storyteller, while Ben Benedict brings his extensive GNC franchise background and sales expertise as the newly appointed Chief Revenue Officer. Together, they've created what they call a "brand house" - a strategic approach to developing multiple brands that serve different consumer needs without competing against each other.
The discussion dives deep into the revolutionary "daily driver" concept that sparked Basic Supplements, the premium lifestyle positioning of GR8, and the unique eight-ingredient formula constraint that has become central to their product development philosophy. From the authentic friendship forged over a Ruth's Chris dinner to the community-over-competition mentality that's reshaping industry relationships, this episode offers rare insights into modern supplement brand building and the power of strategic partnerships.
https://blog.priceplow.com/podcast/jack-sehgal-ben-benedict-nutralabz-gr8-gnc-169
Video: Jack Sehgal & Ben Benedict Share the Nutralabz Story
https://www.youtube.com/watch?v=K1gmJdhIJsQ
Detailed Show Notes: Building the Nutralabz Brand House
(0:00) – Introductions: From Buffalo to GNC Global Conference
(0:45) – Ben Benedict's Journey: From Sneaker Sales to Supplement Industry Leadership
(4:10) – The Jack and Ben Partnership: Two Years from Concept to Reality
(5:50) – Jack's Evolution: From Behind-the-Scenes to Brand Storyteller
(8:30) – The Daily Driver Revolution: Addressing Market Overcomplexity
(10:30) – Basic Supplements Philosophy: Transparency and Simplicity
(14:00) – GR8 Lifestyle: Premium Performance for Modern Lifestyles
(18:30) – The Eight-Ingredient Constraint: Innovation Through Limitation
(22:30) – Community Over Competition: Reshaping Industry Relationships
(25:00) – Manufacturing Excellence and Brand Differentiation
(29:30) – Real-World Retail Success: Consumer and Retailer Feedback
(34:00) – PricePlow's Product Development Partnership
(38:00) – International Success and Growth Strategy
(40:30) – The Brand House Vision: Future Expansion Plans
(43:30) – Lessons Learned and Strategic Focus
(47:00) – Industry Evolution and Future Outlook
Where to Follow and Learn More
Jack Sehgal: LinkedIn
Ben Benedict: LinkedIn
Basic Supplements:
Learn about Basic Supplements on PricePlow
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