On Episode #187 of the PricePlow Podcast, we welcome Richard Foster (founder of Strom Sports UK) and Dean Harris (president of Strom Sports US) for an in-depth discussion filmed at PLT Health Solutions headquarters in Morristown, New Jersey. Joined by PLT’s Steve Fink (who first joined us in Episode #146), this marks the podcast’s first deep dive into the UK supplement market and the transatlantic differences in formulation philosophy, regulatory frameworks, and consumer expectations.
Richard brings 19 years of industry experience building Strom from a UK supplement shop into a global brand focused on performance athletes, while Dean shares insights from bringing the brand to American consumers. The conversation explores why UK health products often exceed US standards despite America’s more permissive approach to stimulants, how branded ingredients like ApresFlex and CellFlo6 deliver superior results compared to generic alternatives, and why the supplement industry is entering its “golden age” of science-backed innovation.
Whether you’re interested in international market dynamics, ingredient science, or the future of supplement formulation, this episode delivers valuable insights from both sides of the Atlantic.
https://blog.priceplow.com/podcast/strom-sports-plt-health-187
Video: Strom Sports UK/US at PLT Health Solutions – International Supplement Market Insights
https://www.youtube.com/watch?v=qVkhvOkyiVc
Detailed Show Notes
- (0:00) – Welcome to PLT Health Solutions
- (2:15) – UK vs US: Quality Standards and Distribution Models
- (6:40) – Beast Farm: Eddie Hall’s Supplement Brand
- (8:30) – The Dinner That Started Everything
- (10:00) – ApresFlex: The Joint Health Game-Changer
- (15:00) – The Evolution of Informed Consumers
- (17:00) – UK Novel Food Regulations: The 1997 Rule
- (19:30) – The Ashwagandha Controversy
- (28:00) – Anti-Inflammatories and Clinical Dosing
- (31:30) – CellFlo6: From Acquisition to Integration
- (33:45) – Differentiation in a Sea of Branded Ingredients
- (38:00) – CreaPure and the Branded Ingredient Spectrum
- (40:00) – The Rise of the Informed Consumer
- (43:45) – Third-Party Testing and the Informed Sport Trap
- (46:15) – Beverage Formulation Challenges
- (47:50) – CellFlo6 in Peak Max: Bodybuilding Applications
- (52:15) – CellFlo6 for Libido and Cardiovascular Health
- (55:00) – Mega Natural and the Sustainability Question
- (57:15) – Flavor: The Hardcore vs Mainstream Divide
- (1:03:45) – Nostalgia for the Wild West Era and Current Glory Days
- (1:08:30) – The Collagen Controversy
- (1:11:15) – The EU Caffeine Regulation Dilemma
- (1:14:45) – Extended Release Caffeine and zümXR
- (1:20:00) – zümXR Caffeine and PLT’s Nootropics
- (1:23:30) – The Cognitive Health Revolution in the UK
- (1:36:15) – The Death of Present-Moment Experience
- (1:38:45) – Where to Find Strom Sports
Where to Follow Strom Sports and PLT Health Solutions
- Strom Sports UK: str…
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