Fitness Business Insights with Matt Robinson

Raising your prices is one of the fastest ways to grow your profit but it’s also one of the scariest moves a coach can make.

In this episode of Fitness Business Insights with Matt Robinson, I share the exact three-step system I’ve used (and taught hundreds of coaches to use) to raise prices confidently without losing clients. You’ll learn how to communicate your changes, handle objections, and build a business that grows sustainably...

In this forward-looking episode of Fitness Business Insights with Matt Robinson, I explore where the fitness industry is heading next — and how you can position yourself to thrive as it evolves.

Using current UK and global data, I unpack the key economic, social, and behavioural shifts that will shape the industry from 2026 onward. You’ll learn why the fitness sector is growing despite economic uncertainty, what rising competit...

The end of the year doesn’t have to mean slowing down your business. In this special festive episode of Fitness Business Insights with Matt Robinson, I share four key areas to focus on right now so you can finish 2025 strong and start 2026 ahead of the pack.

You’ll learn how to maintain momentum through the festive season, avoid the classic “January reset trap,” and set your business up for a record-breaking new year — all whil...

AI can feel overwhelming — new tools, new trends, and constant hype. But in this episode of Fitness Business Insights with Matt Robinson, I simplify everything down to three clear ways personal trainers can use AI to grow their business right now.

You’ll learn how to think about AI properly, avoid the “magic pill” mindset that keeps most coaches stuck, and focus on using it to enhance your work, save time, and reduce costs — al...

In this episode of Fitness Business Insights with Matt Robinson, I share two of the powerful mental models I recently taught at my private client event — Reverse Benchmarking and Feedback Loops.

You’ll learn how to stop copying what everyone else in the fitness industry is doing and start thinking differently. These tools will help you develop original ideas, improve your systems, and build a business that stands out because of...

Most PTs are chasing quick wins in their marketing — but that’s why they stay stuck in feast-and-famine cycles. In this solo episode of Fitness Business Insights with Matt Robinson, I break down why 90% of PTs are marketing the wrong way and show you the three key market segments every coach must focus on.

I’ll share stories from my own journey, including mistakes I made early on, and how shifting to this approach gave me stabi...

AI can generate workouts, write macros, and even answer client questions but there’s one advantage it will never be able to steal from you: human-first service.

In this solo episode of Fitness Business Insights with Matt Robinson, I break down the core service edge that sets great coaches apart, and how to use it to out-serve competitors and stand out in a crowded market.

What You’ll Learn

✅ Why “basics beat brilliant” when ...

In this solo episode of Fitness Business Insights with Matt Robinson, I unpack one of the biggest mistakes personal trainers make: misreading their market.

Too many coaches assume they know what clients want—but end up building offers that miss the mark, stall growth, and leave them chasing leads. In this episode, I’ll show you how to truly understand your market, test your assumptions, and create offers that clients are excite...

In this solo episode of Fitness Business Insights with Matt Robinson, I tackle the viral claim that “fitness coaching is dying.”

Spoiler: it’s not. But parts of the industry will disappear.

We dive into the real shifts happening in the market — from AI and tech disruption, to consumer trust issues, to the low standards that drag the industry down — and what all of this means for coaches who want to build a long-term, thrivi...

In this solo episode of Fitness Business Insights with Matt Robinson, I unpack a growing trend in the coaching industry: trainers who want some online clients for flexibility and extra income — but don’t want to go fully online or post content every day.

I call this the Fulfilled Coach approach: a solid in-person business as your foundation, 10–15 online clients for additional income, and a freedom-focused model that protects y...

In this unique episode of Fitness Business Insights with Matt Robinson, I share a full interview I recently recorded for the new podcast Make Life Better by Design, hosted by my long-time PT client and former architect, Kevin Drayton.

This conversation is unlike anything we’ve shared before — not strictly about business or fitness, but about design as a way of thinking, living, and coaching. From my early days in strength &...

In this solo episode of Fitness Business Insights with Matt Robinson, we break down the four key money milestones that personal trainers and fitness coaches need to aim for — and how to actually reach them.

Forget the unrealistic 10K/month promises. This is a grounded, experience-based look at how to build a high-profit, low-stress coaching business — one clear stage at a time.

Matt walks you through the specific income lev...

In this solo episode, Matt builds on last week’s popular interview and goes deeper into what happens after you’ve launched your front-end offer.

Because having a working offer is only the beginning. If you want your fitness business to keep growing (without chasing new strategies every month), you’ll need to refine, evolve, or even replace that offer over time — based on real-world feedback and your business goals.

This epi...

In this special episode of Fitness Business Insights with Matt Robinson, you’ll hear Matt featured as a guest on The Successful Personal Trainer Podcast (UK Edition), hosted by Jono Petrohilos.

Together, they dive deep into Matt’s front-end offer system — the process he teaches fitness coaches to consistently attract better clients, reduce sales stress, and retain clients long-term. You’ll learn how this single system combines ...

In this solo episode of Fitness Business Insights with Matt Robinson, I unpack the accountability illusion. A trap that many coaches fall into when they confuse tracking with real coaching.

You’ll learn how to shift from passive check-ins to proactive coaching, why softening standards damages long-term results, and how to scale accountability without burning yourself out. Plus, I share the exact five-step Accountability Loop I ...

Coaching Reframe for Fewer Client Headaches

🎙️ Episode Summary

In this episode of Fitness Business Insights with Matt Robinson, I unpack a simple yet powerful coaching reframe that can save you from unnecessary stress, awkward conversations, and client confusion. Whether you’re dealing with late clients, non-adherence, or those who subtly disrespect your boundaries, this episode gives you the tools to address it with confidence and ...

In this episode of Fitness Insights, Matt challenges one of the industry’s most accepted beliefs: that more learning automatically leads to more progress.

If you’ve ever found yourself endlessly consuming courses, books, podcasts or YouTube videos—yet still feel stuck—this one’s for you.

Matt unpacks the sneaky ways learning can become a form of procrastination and shares a practical, refreshing approach to get better resul...

If you’re posting on social media regularly but still struggling to turn followers into paying clients, this episode will shift your entire approach.

In this episode of Fitness Insights, Matt Robinson breaks down the real purpose behind your social media content and introduces the 7/11/4 framework—a simple but powerful model that explains how trust is actually built online.

You’ll learn:

• Why valuable content isn’t always enou...

Every successful business owner eventually realises it’s not just about having the right answer, it’s about having the right way of thinking. In this powerful episode of Fitness Insights, Matt Robinson shares two universal principles that will expand your thinking and make you a better problem solver. For your business, your clients, and even your personal life.

You’ll discover:

> Why most people get stuck waiting for perfect...