BOM - "Turning Pro" by Stephen Pressfield - The Real Estate Espresso Podcast

Episode Transcript
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(00:02):
Welcome to the Real Estate Express, a podcast, your morning
shot of what's new in the world of real estate investing.
I'm your host, Victor Minash. Happy 1st of the month.
On the first day of each month, we review the book of the month.
Now in order to be considered worthy of book of the month, the
book has to meet a very simple criteria, has to be impactful
enough that it will either change your life or your
perspective on the world. Of course, whether it does or

(00:23):
not, it's entirely up to you. If you consume it as a piece of
entertainment, you're missing the point.
But if you internalize its messages and make a part of you,
you have a realistic shot at lasting growth.
Our book this month is the second book in a two-part
series. These are two books by Steven
Pressfield. The first book is called The War
of Art Play on Words on the Art of War.
The second book is called Turning Pro, and that's the book

(00:45):
that we're talking about on today's show.
Now you can think of the first book as the statement of the
problem, and the second book is the solution.
In the war of art, it's really the foundational text.
Its primary purpose is to name and define the invisible enemy
that prevents us from doing our work.
Stephen Pressfield calls this enemy the resistance.
He describes it as a universal, external and objective force

(01:07):
that exists to stop us from growing, from creating, and from
reaching our full potential. It manifests in various forms
like procrastination, self doubt, addiction, perfectionism
and fear. The core inside of the War of
Art is that our internal struggle is not a sign of a
personal flaw or mental illness.It's a battle against a
palpable, albeit unseen force. In the second book, Turning Pro,

(01:29):
it's the direct, actionable follow up.
It takes the concepts from the War of Art and provides A
strategic framework for winning against the resistance.
The solution is to make the conscious decision to turn pro.
This isn't about getting paid for your work, but it's adopting
a professional mindset. It's a shift from being an
amateur who's defined by fear, bad habits, and external

(01:50):
validation to a professional who's defined by discipline,
accountability, and an unwavering commitment to the
daily practice of their craft. In short, the war of art is the
what and the why, and it teachesyou what resistance is and why
it's so powerful. And turning Pro is the how.
It teaches you the practical, behavioral, and mental steps to
overcome resistance. The decision to turn Pro is the

(02:13):
moment you initiate A strategic pivot from liability to high
value asset. This pivot is not a gentle
evolution. It's a conscious, absolute break
from the past. It's triggered by hitting that
psychic bottom where the cost ofremaining an amateur finally
outweighs the fear of success. Pressfield illustrates that this
transition is free, yet it costseverything.

(02:33):
It costs comfort, familiar habits, and perhaps even
existing relationships that thrive on your previous state of
distraction. The professional accepts this
cost because they recognize the true reward is self respect,
integrity and the reclamation ofpersonal power.
This professional mindset centers on accountability and
execution. A professional views the

(02:54):
creative work, the building of abusiness or the mastering of
craft as a job. It means showing up daily
regardless of inspiration, mood or external circumstance.
Pressfield insists that professional does not wait for
the muse. They demonstrate discipline by
putting their butt in the chair at the appointed time and
thereby commanding inspiration through sheer volume of effort.

(03:16):
That disciplined behavior requires developing robust, non
negotiable professional habits. The professionals focus is on
the process of execution, not the immediate outcome.
And the professional doesn't take failure or success
personally. They understand it to be the
market, to be part of the process.
Their job is simply to produce high quality work consistently.

(03:37):
They dedicate themselves to mastering technique and
accumulating volume, and it is this concept and in fact the
book Turning Pro that is at the foundation of the podcast you're
listening to today. The decision to produce a Daily
Show was a decision, in fact, toturn pro because amateurs don't
do daily. And it's through that process,
through that decision to produceone piece of quality content

(03:58):
every day that's enabled me to produce 2816 episodes to date on
the podcast. In some ways, it's kind of
surprising that I have not actually reviewed Turning Pro as
Book of the Month thus far in the podcast.
It's taken almost eight years for me to put this on the list,
when in fact it was this book that was the foundation, or one

(04:19):
of them anyway, for the creationof this show.
So as you think about that, go out and get a copy of Turning
Pro by Stephen Pressfield and have an awesome rest of your
day. Go make some great things
happen. And we'll talk to you again
tomorrow.

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BOM - "Turning Pro" by Stephen Pressfield

Episode Transcript

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