The /RealEstate Podcast

SEO can feel intimidating, but Eric Engelbert makes it simple. In this episode of /RealEstate, we explore how Eric uses small, repeatable steps to win in a competitive market.

You’ll hear how Eric:

• Creates neighborhood-specific content that ranks above generic pages
• Uses schema and breadcrumbs to help Google trust his site
• Keeps site speed fast to avoid losing leads
• Relies on AI to draft market reports and update site code
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Want to attract more buyers and sellers without paying for ads? In this episode of /RealEstate, host Chris Whitling sits down with Orange County agent Eric Engelbert to break down how consistent SEO habits can transform your business.

Eric shares how his weekly Orange County Housing Report ranks on Google next to billion-dollar companies like Zillow and Redfin and how long-tail keywords like “single-level homes in Costa Mes...

Most real estate agents think the best way to grow is to say “yes” to every opportunity. Condos, luxury homes, commercial, rentals—you name it. But the truth? That approach keeps you stuck, forgettable, and constantly chasing business.

In this episode of /RealEstate, Todd Tramonte explains why generalists struggle, how specialization makes you memorable, and the exact steps agents can take to niche down without losing deals...

Struggling to manage your leads? 

You’re not alone. Chuck Richards, Senior Product Manager over CRM and AI at Real Geeks, joins us to unpack why so many agents avoid CRMs, how to set one up for success, and the traps that waste time instead of saving it. 

During our conversation we cover:

• Why agents resist CRMs (and how to get past it)
• The difference between “just having a CRM” and using it well
• Common mistakes ...

What would your business look like if most of your clients were inbound and ideal?

That’s exactly what Todd Tramonte helps agents build. On this episode of /RealEstate, he shares how to attract clients instead of chasing them, and how to create a business that supports the life you want.

We talk through:

• The difference between attracting and chasing leads
• How to identify your ideal client (and who to avoid)
• Simple systems f...

Stop guessing. Start posting with purpose.

Nora Schneider joins us again to break down her strategy for growing a personal brand on Instagram that drives real results. No influencers, no gimmicks—just practical tools, tips, and tactics.

Nora walks you through: 

• What she posts (and how often)
• Easy tools to create, edit, and schedule
• The difference between tagging and collaborating
• Tips for batching, planning, and scheduling l...

What really sets you apart in a crowded real estate market? 

In Part 2 of our conversation with Dr. Matt Johnson, we dig into the crucial difference between differentiation and branding.

Dr. Johnson explains how to develop meaningful differentiators that tap into a deeper emotional reservoir with your clients. 

During this part of our conversation, we cover:

• The 4 P’s of marketing (Product, Placement, Pricing, and ...

“Marketing is an exchange of value between company and consumer“

Dr. Matt Johnson sits down with us to teach us some Marketing 101 and explain how marketing is actually perceived by the consumer. 

During Part 1 of our discussion we explore:

• What is marketing? 
• Identifying unmet needs in the marketplace
• Collecting data
• Assimilating that back to your brand and delivering it to your consumers 
• What is a brand? And where ...

“If I can help you eliminate the challenge or fill that hole will you partner with me when it’s time to bring that contract to the table?”

On this episode, Tamera Gaede gives us a basic overview of what you need to know as an agent about title. 

Tamera brings her expertise from over 16 years in real estate, as the Director of Colin Country Sales for Lawyers Title, and as the host of The Closing Table with Lawyers Tit...

What are you doing to connect with your consumer?

Ricardo Bueno joins us at the Media Pouch studio in Austin to explore how top agents are going beyond the listing to dominate their markets and turn every transaction into a long-term relationship.

During our conversation Ricardo and Chris dive into:

•  Building your know, like, and trust factor
•  Leveraging automation 
•  Making sure your messaging is relevant to your audience 
•  ...

“You can’t just slap a Google ad up that has your name and that you’re a realtor, the ad needs to say the right thing to the right people.”

Stacy Zellner is back to share her story and how she has utilized her skills from her previous career to help her stand out in real estate. 

Before moving to real estate in 2021, Stacy was a director of marketing for a software company. However, by the time she got her license an...

Theresa Bastian and Stacy Zellner from Let’s Move Austin join us live in person at the Media Pouch studio to share some of the ways they are attracting their ideal clients. Including step-by-step instructions for an easily duplicatable event that got them around 300 new contacts last year.      

 During our discussion, we also dive into:

• Planning for your niche, even without investing a lot of money upfront  
• Making s...

"Leads are not going to chase you"

You can have all the website traffic in the world, but it doesn’t matter if you’re not following up effectively.

In this episode of /RealEstate Ricardo Bueno shares his journey in the industry, emphasizing the importance of a polished digital presence and the need for agents to focus on follow-up rather than just lead generation.

During our conversation Ricardo dives into: 

• How y...

"We all get a microphone, but there's a responsibility."

If you’re not getting a lot of traction from your social media, you might be over-posting.   

Brian Icenhower isn’t just another real estate coach, he’s a coach to industry leaders. With over 35 years in the business, Brian knows that differentiation is crucial for agents to stand out in a crowded market, especially on social media.

During our conversation, ...

What does success look like on social media? 

At the 2024 Real Growth Summit we sat down with Nora, a second generation real estate agent who was born into the industry. Nora has been in the game for less than a year but has already built a name for herself through social media.

During our chat Nora shares:

• Misconceptions she had about being a realtor before getting started
• Learning how she got over the fear of mak...

In Part One of our conversation with Nick Krautter, author of The Golden Handoff, we discussed how to identify agents who are winding down their businesses and how to approach them about adopting their database. 

Throughout Part Two of our discussion we explore: 

• The difference between a one-off referral and a golden handoff referral 
• How long the retiring agent will receive referral fees for 
• The actionable steps to t...

“What are your plans for your business when you’re done selling?” is not a question a lot of agents think about before they decide to retire, nor the value of their database. 

Nick Krautter, author of The Golden Handoff, joins us to share his process for adopting clients from agents who are winding down their businesses or changing markets. 

During this part of our conversation Nick shares:

• How he got from 200 to ...

The Keeping It Real podcast has evolved. Welcome to /RealEstate – the podcast for ambitious agents who leverage technology to grow their business.

We’re still bringing you insights from top industry leaders and experts—just with a fresh new format and a bold new look.

If you are already subscribed to Keeping It Real you don’t need to subscribe to anything else, /RealEstate will be coming to you in the exact same places. 

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