The Recipe For SEO Success Show
The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
Episodes
Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease.
If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you’ll have an AI EEAT recipe you can actually cook.
We’ll break down what E‑E‑A‑T really means, how AI can make it measurable, and where humans still need to keep their hands ...
Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right?
People get very confused about this.
So today Tony Cosentino and I are going to talk about data sources for LLMs.
Did you ever think you'd be listening to a podcast about something so fascinating? I bet you didn't.
Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding.
It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling.
So today, Tony Cosentino and I are going to cut through the jargon to explain what these terms ...
Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior.
Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon.
Get ready to boost your SEO game in just a few minutes—because our aim is to help you succe...
Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership.
Her name is Kerri Bennett, her business is Yellow Door Digital. She is a legend.
Today she'll be sharing her tips and advice to help you on your Shopify SEO journey and avoid making all the wrong moves.
Posting on platforms with purpose
For the last few years, we’ve all been a bit single-minded.
Google, Google, Google
And that makes sense, Google's market share has consistently been around 90-95% globally, but it’s slipping.
And platforms like ChatGPT come along and blow everything out of the water, perhaps...
Getting started with quizzes, surveys and calculators
Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory.
Today we’re sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and qui...
How Learning Language Models are affecting search
Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creating...
Using keywords to showcase my creative business on Google
Getting SEO advice is one thing, but how much of it is really doable for the average business human?
In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business.
Understanding the stats that matter
Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast.
Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of ...
Building recognition for your brand and profile
Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of secur...
Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes.
Joining us at the table is the i...
It's a Toon tip day, and I want to talk to you about intrusive interstitials (aka pop ups).
Now, there's one funny thing about Google. Well, there's many funny thin...
If you’re listening to this podcast, you’re probably already trying to save money by doing SEO yourself.
But one of the biggest struggles for people doing DIY SEO is building backlinks.
That’s often why they resort to using an SEO agency, and let’s be honest, good SEO agencies aren’t cheap.
That’s because building quality backlinks takes a big amount of time. You’ve got to bui...
If you bought a small bookshop in a coastal town, in pretty much the middle of nowhere, what would you do to make it a success? In this episode, I'm going to be telling you exactly what I've done to try and make my new bookshop, Umina Beach Book Nook, rank well on Google and build a community of loyal ...
Connecting with community and promoting yourself
Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop.
But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore?
Today...
It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both?
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When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there.
I’m beyond chuffed to see that that’s no longer the case. At a recent SEO event in Newcastle over half of the audience were women.
It’s great to see the SEO world and events trying to aim for more balanced, diverse speaker lineups. But we still have a lon...
Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expe...
In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your website and articles show up in Google AI overviews or AI search that are easy to implement?
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