HOW TO BUILD CAREER PAGES WHICH ACTUALLY WORK
One of the biggest mistakes in Talent Attraction is failure to maximise conversion from attention you've already captured! The people who visit your career page are ALREADY declaring interesting in working for your business and you need to have a digital property there that underlines your EVP, helps both self select in/out and makes it easy for the right candidates to enter into the recruiting process.
What do know today about building a career page that does all of these things?
- What does a great career page look like - can we have examples?
- 2025: what basic elements must a career page today?
- What are some basic errors to avoid on career pages?
- Images: how to use this - stock, real, AI generated - what are the pros and cons?
- How do we communicate EVP?
- What do we do when company brand vs employer brand are divergent?
- What do we do if we want to create an inclusive message, even though we might not be demographically diverse?
- How AI is too much AI - on copy, image, video?
- Humour: do we use this?
- What is the right degree of friction on apply?
- How does this thing look on mobile?
- Integration with CRM / ATS
- Who is control of this - Recruitment Marketing if it exists, but TA vs Marketing if it does not?
- What are the most common pitfalls in career page design?
- How to handle it when your audience is multiplication?
All this and more as we talk brainfood live. We are on Thursday 15th May, 2pm BST with Bas van de Haterd, Author (Talent Acquisition Excellence), Charu Malhotra, Head of Talent Attraction (ex-PA Consulting, McKinsey & Co, Koos Wurzer, Global Director Talent Acquisition and Employer Branding (Danone)
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Ep308 is sponsored by our friends at
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