The Remarkable Credit Union Podcast

The Remarkable Credit Union Podcast

This podcast is aimed to help credit union leaders and marketers think outside of the box about marketing, technology and community impact. Each episode we bring on guests from inside and outside of the industry who will challenge your preconceptions about business as usual.


September 27, 2023 42 mins

Most credit unions are fiercely committed to their local communities, and we think that’s great. Sometimes, though, it’s important to take a few steps back and broaden our perspective. That’s where the World Council of Credit Unions (WOCCU) comes in.

Today, we’re going to step back with Mike Reuter, the Executive Director of WOCCU’s Worldwide Foundation for Credit Unions; Ari Farrell, Program Manager of the World Young Credit Union...

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If you’re a credit union marketer who feels like you should be doing more with automation and personalization, but you’re not sure how, you’re not alone.

Kristin Harrison, Director of Business Development for WebStrategies, joins us to talk about why personalization has so much potential for credit unions and why it’s so hard to implement effectively. Here are tips for overcoming common obstacles and ensuring that your personalizat...

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The “About” pages on credit union websites are full of stories about humble beginnings—small groups of people getting together to pool their resources. Nueva Esperanza Credit Union has a similar story, but with one crucial difference: It was founded in 2010.

This month, CEO Sue Cuevas shares her inspiring journey, starting with recruiting inaugural members by copying their ID documents with a portable copy machine she kept in the t...

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Credit unions have long been enthusiastic champions of their communities, but can they be doing more? How can they think outside the box to catalyze social change?

Sharee Adkins, GoWest Credit Union Association Chief Impact Officer and Foundation Executive Director, joins us on this month's episode of The Remarkable Credit Union podcast to share examples of how credit unions in her region are joining forces and tapping into the str...

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Most credit union employees are familiar with the cooperative principles, including Principle #6: Cooperation Among Cooperatives. Yet it seems this principle has yet to be fully realized within the credit union movement. That's why when we saw that Coastal Credit Union had hired a VP of Cooperative Strategies, we took notice. We'd never heard of someone with that job title at a credit union before.

Emily Nail is not only Coastal Cr...

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Credit unions are known for the emphasis they place on building authentic human relationships with their members. But at the same time, digital advances are transforming the financial industry, smaller credit unions are getting acquired, and larger credit unions are only getting bigger.

George Hofheimer, former EVP and Chief Research and Development Officer at Filene, returns to The Remarkable Credit Union...

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Credit unions have always been better cooperators than competitors. The joint investments of five Washington-based credit unions to the Evergreen Impact Housing Fund (EIHF) is a shining example of the "cooperation among cooperatives" principle in action.

The greater Seattle area is one of the country’s most expensive metro regions, and escalating housing costs make it hard for working-class consumers to live in the area. EIHF crea...

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Credit unions, by their nature, are community oriented, but some are more intentional about their commitment to impact. Community Development Financial Institutions, or CDFIs, are a perfect case in point. Credit unions now represent a third of the CDFI industry, serving more than 16 million predominantly low income consumers and communities of color.

Chriselle Martinez, CDFI Program Director at Inclusiv, joins The Remarkable Credit...

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January 23, 2023 41 mins

Is the financial industry committed to the common good? If you equate the financial industry with megabanks, the answer would likely be a resounding no. Though millions of Americans are megabank customers, it's doubtful many of us believe that these banks have our best interests at heart.

Here's the good news: The financial industry presents us with many viable alternatives. There are several parallel and overlapping movements that...

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Many credit unions differentiate from banks by pointing out that they are member-owned, but the average consumer doesn't always understand what that means. Though our country tends to idolize entrepreneurs and CEOs, we are less likely to think too much about ownership and its various implications.

Cooperatives — whether worker-owned like PixelSpoke or member-owned like our credit union clients — bring the issue of ownership to the ...

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Our podcast is called The Remarkable Credit Union, but what does that mean, exactly? What distinguishes a good credit union from a remarkable one?

Steve Bugg, President and CEO of the award-winning Great Lakes Credit Union (GLCU), joins us to talk about GLCU's own journey from good to remarkable, including how their “standards of greatness” enabled and inspired them to successfully launch numerous innovative impact initiatives. He ...

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At one time, there were over 9,000 Blockbuster Video stores. Today, just one remains. It happens to be in my home state of Oregon, just a few hours away.

If you were born in the 2000s, you might not remember the days when we had to physically transport ourselves to a video rental store if we wanted to watch a movie at home, nor is the name Blockbuster Video likely to mean much to you. But the rest of us associate the name with both...

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They say that this past summer is one for the record books when it comes to climate-related disasters. Amidst the doom and gloom, however, the recently passed Inflation Reduction Act (IRA) represents a significant commitment to reducing greenhouse gas emissions over the next few decades.

But what does this all have to do with credit unions? Quite a lot, actually. Neda Arabshahi, Vice President of the Inclusiv Center for Resiliency ...

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Take a look around your community and ask questions. Be humble, be courageous, and take a leap.

These are guiding philosophies for Katie Fairbairn, Chief Experience Officer for Santa Cruz Community Credit Union (SCCCU), and Kerry Fulton, President & Owner of Southwest Strategic Marketing. They join The Remarkable Credit Union to talk about their mission of economic justice and financial freedom for all, how that guides everything t...

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Can a credit union with nearly 500,000 members and $9 billion in assets still authentically serve its local community? As consolidation trends continue and asset size is increasingly seen as a key indicator of success, it's important to reflect on how these evolving trends impact the cooperative principles and the credit union difference.

Liz Martin, Vice President of Marketing at OnPoint Community Credit Union (a PixelSpoke client...

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If you’re like most of us, you find cryptocurrency a bit… well, cryptic. While most of us are intrigued, we’re also uncertain—and even moreso after last month's crypto crash.

Credit unions have been watching from the sidelines, knowing that the financial sector will, and already has, been impacted, but not necessarily eager to dive into the fray.

This month, Lou Grilli, Senior Innovation Strategist for PSCU and an expert in crypt...

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We often associate "innovation" with paradigm-shifting breakthroughs that disrupt entire industries. But most of the time, innovation is incremental. Or as Ben Maxim, VP of Digital Strategy & Innovation at MSUFCU, puts it, innovation consists of changes made "day by day, making things just a little bit better."

Ben joins our Remarkable Credit Union podcast to talk about talk about MSUFCU's bold decision to build an innovation lab i...

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What do credit union marketers have to do with employee retention and engagement? A lot, according to Teshia Davis, VP of People at SECU.

Teshia joins our Remarkable Credit Union podcast to talk about how SECU has navigated the Great Resignation by creating surprise and delight for their employees, centralizing DEI as part of their guiding credit union strategy, and closely aligning HR with the marketing team.

This month's BIG ques...

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February 22, 2022 37 mins

Is challenging the status quo the new status quo? Chad Helminak, Director of Programs and Impact at the National Credit Union Foundation, certainly thinks so.

He joins The Remarkable Credit Union podcast to talk about how The Foundations' Credit Union Development Education (DE) program has evolved to incorporate sustainability and DEI principles, how the people who lead and work at credit unions are the key to fulfilling the moveme...

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We’ve all seen the “Big Check” photos. Credit unions commonly post them to their websites and social media accounts to demonstrate their commitment to the community. While these photos are a nice way to show your members that you’re supporting great causes and local nonprofits, are there more engaging and creative ways to highlight your community partnerships?

Ashira Quabili, Marketing Communications & PR Coordinator for Freedom FC...

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