The Remarkable Credit Union Podcast

The Remarkable Credit Union Podcast

This podcast is aimed to help credit union leaders and marketers think outside of the box about marketing, technology and community impact. Each episode we bring on guests from inside and outside of the industry who will challenge your preconceptions about business as usual.


April 24, 2024 28 mins

A shared commitment to serving the financial needs of the underserved has long distinguished credit unions from other financial institutions. In this episode, we talk to Jules Epstein-Hebert, the Director of Membership, Growth, and Partnership at Inclusiv, a nonprofit that has been championing the cause of financial inclusion for 50 years. 

We reflect on the movement over the past five decades and tackle this month’s B...

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This is both an exciting and bittersweet episode. After recording 97 episodes of The Remarkable Credit Union, longtime host and PixelSpoke's founder and former CEO, Cameron Madill, joins as a guest to share his top takeaways from his 20 years leading an impact-focused marketing agency for credit unions. Accompanying him is PixelSpoke's new CEO, Katie Stone, who further expounds on leadership lessons she's learned since joining Pixe...

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In a movement where large asset sizes have become a badge of honor, Express Credit Union is proud to be small. They believe that their intimate size affords them the opportunity to truly know their members and to pivot quickly when faced with unexpected challenges.

This month, we’re excited to welcome Express Credit Union’s Chief Business Officer, Elizabeth Escobar, to talk about how to meet members where they’re at, what Express h...

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January 23, 2024 38 mins

Most credit unions have a set of brand guidelines that include dos and don’ts for their color palettes, logos, images, graphics, and copy. But do guidelines like these truly capture the essence of your brand? Allison Netzer, Chief Marketing & Strategy Officer at Nymbus and co-author of Think Like a Brand, Not a Bank, would answer that question with a resounding NO.

Allison joins us on this month’s episode of The Remarkable Credit U...

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Credit unions across the country are searching for ways to offer their underserved members pathways to homeownership. But when it comes to affordable housing, it’s clear that bolder action is needed to meaningfully move the needle.

The affordable housing crisis is particularly acute in Seattle, Washington, where home prices increased by over 80% between 2010 and 2020. This month we’re excited to welcome Uche Okezie, Real Estate Dev...

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Is “ownership and economic opportunity for all” an idealistic pipe dream, or is it an achievable goal? Self-Help Credit Union would like to think the latter. Its mission statement embodies the credit union’s penchant for thinking big and pushing the boundaries of what credit unions can do and be. 

This month, we’re thrilled to be joined by Randy Chambers, President of Self-Help Credit Union, to talk about ...

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Bank collapses, recession forecasts, and rising interest rates, oh my!

If there’s anything we know for certain, it’s that uncertainty is here to stay. As much as we’ve tried to get back to “normal,” the volatility that Covid set in motion seems determined to wreak havoc on our best-laid plans.

This month, we’re excited to welcome Laurie Flanders, VP of Client Solutions at Strum Platform, and Ben Stangland, President & COO of Strum ...

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Most credit unions are fiercely committed to their local communities, and we think that’s great. Sometimes, though, it’s important to take a few steps back and broaden our perspective. That’s where the World Council of Credit Unions (WOCCU) comes in.

Today, we’re going to step back with Mike Reuter, the Executive Director of WOCCU’s Worldwide Foundation for Credit Unions; Ari Farrell, Program Manager of the World Young Credit Union...

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If you’re a credit union marketer who feels like you should be doing more with automation and personalization, but you’re not sure how, you’re not alone.

Kristin Harrison, Director of Business Development for WebStrategies, joins us to talk about why personalization has so much potential for credit unions and why it’s so hard to implement effectively. Here are tips for overcoming common obstacles and ensuring that your personalizat...

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The “About” pages on credit union websites are full of stories about humble beginnings—small groups of people getting together to pool their resources. Nueva Esperanza Credit Union has a similar story, but with one crucial difference: It was founded in 2010.

This month, CEO Sue Cuevas shares her inspiring journey, starting with recruiting inaugural members by copying their ID documents with a portable copy machine she kept in the t...

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Credit unions have long been enthusiastic champions of their communities, but can they be doing more? How can they think outside the box to catalyze social change?

Sharee Adkins, GoWest Credit Union Association Chief Impact Officer and Foundation Executive Director, joins us on this month's episode of The Remarkable Credit Union podcast to share examples of how credit unions in her region are joining forces and tapping into the str...

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Most credit union employees are familiar with the cooperative principles, including Principle #6: Cooperation Among Cooperatives. Yet it seems this principle has yet to be fully realized within the credit union movement. That's why when we saw that Coastal Credit Union had hired a VP of Cooperative Strategies, we took notice. We'd never heard of someone with that job title at a credit union before.

Emily Nail is not only Coastal Cr...

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Credit unions are known for the emphasis they place on building authentic human relationships with their members. But at the same time, digital advances are transforming the financial industry, smaller credit unions are getting acquired, and larger credit unions are only getting bigger.

George Hofheimer, former EVP and Chief Research and Development Officer at Filene, returns to The Remarkable Credit Union...

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Credit unions have always been better cooperators than competitors. The joint investments of five Washington-based credit unions to the Evergreen Impact Housing Fund (EIHF) is a shining example of the "cooperation among cooperatives" principle in action.

The greater Seattle area is one of the country’s most expensive metro regions, and escalating housing costs make it hard for working-class consumers to live in the area. EIHF crea...

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Credit unions, by their nature, are community oriented, but some are more intentional about their commitment to impact. Community Development Financial Institutions, or CDFIs, are a perfect case in point. Credit unions now represent a third of the CDFI industry, serving more than 16 million predominantly low income consumers and communities of color.

Chriselle Martinez, CDFI Program Director at Inclusiv, joins The Remarkable Credit...

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January 23, 2023 41 mins

Is the financial industry committed to the common good? If you equate the financial industry with megabanks, the answer would likely be a resounding no. Though millions of Americans are megabank customers, it's doubtful many of us believe that these banks have our best interests at heart.

Here's the good news: The financial industry presents us with many viable alternatives. There are several parallel and overlapping movements that...

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Many credit unions differentiate from banks by pointing out that they are member-owned, but the average consumer doesn't always understand what that means. Though our country tends to idolize entrepreneurs and CEOs, we are less likely to think too much about ownership and its various implications.

Cooperatives — whether worker-owned like PixelSpoke or member-owned like our credit union clients — bring the issue of ownership to the ...

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Our podcast is called The Remarkable Credit Union, but what does that mean, exactly? What distinguishes a good credit union from a remarkable one?

Steve Bugg, President and CEO of the award-winning Great Lakes Credit Union (GLCU), joins us to talk about GLCU's own journey from good to remarkable, including how their “standards of greatness” enabled and inspired them to successfully launch numerous innovative impact initiatives. He ...

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At one time, there were over 9,000 Blockbuster Video stores. Today, just one remains. It happens to be in my home state of Oregon, just a few hours away.

If you were born in the 2000s, you might not remember the days when we had to physically transport ourselves to a video rental store if we wanted to watch a movie at home, nor is the name Blockbuster Video likely to mean much to you. But the rest of us associate the name with both...

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They say that this past summer is one for the record books when it comes to climate-related disasters. Amidst the doom and gloom, however, the recently passed Inflation Reduction Act (IRA) represents a significant commitment to reducing greenhouse gas emissions over the next few decades.

But what does this all have to do with credit unions? Quite a lot, actually. Neda Arabshahi, Vice President of the Inclusiv Center for Resiliency ...

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