The Crucial Metric That Credit Unions Aren’t Measuring

Credit unions have reams of data at their fingertips. They can measure member satisfaction, website traffic, loan and account conversions, market trends, and financial performance. But the one metric credit unions aren’t generally measuring just might be the most important one: member financial health. Andy Bandyopadhyay, Founder and CEO of Attune, would like to change that. Hospitals measure patient outcomes; why don’t credit unions measure financial outcomes? If financial wellness isn’t improving, are credit unions really doing their job? These are just a few of the questions that Andy addresses in this month’s episode of The Remarkable Credit Union podcast, along with our BIG question: How can credit unions lead with financial wellness over products, and what’s in it for them?