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October 15, 2025 30 mins

How do you uncover what you can't see, especially when it's holding you back as a leader? Kevin talks with clinical psychologist and executive coach Marty Dubin about one of the most critical yet often overlooked leadership capabilities: self-awareness. Marty shares his comprehensive six-part model for self-awareness, providing leaders with a practical framework for deeper self-understanding. Kevin and Marty also discuss how our greatest strengths can become liabilities when overused, how blind spots can derail otherwise successful leaders, and how small, intentional changes in behavior can make an impact.

Listen For

00:00 What are blind spots and why they matter
01:56 Introducing Marty Dubin and his background
03:57 How Blindspotting began
05:03 Why self-awareness is harder than we think
06:00 When strengths become blind spots
06:44 The Blindspotting self-awareness model
07:32 The six areas of self-awareness
08:56 Understanding motives
09:11 Identity and leadership
10:22 How identity forms and evolves
11:06 Role changes and identity shifts
12:37 Letting go of past identities
13:05 Imposter syndrome and transitions
15:08 Common blind spots around intellect
16:00 The four types of intelligence
18:04 Balancing intellect and decision-making
20:04 Self-awareness as the foundation of growth
20:52 Overusing strengths and their consequences
22:13 How to recognize when strengths stop working
23:21 Adapting strengths to situations
25:03 How to uncover and address blind spots
26:51 Coaching, awareness, and small tweaks
27:24 Practicing new behaviors

Marty's Story: Martin Dubin is the author of Blindspotting: How to See What's Holding You Back As a Leader. He is a clinical psychologist, serial entrepreneur, business coach, and adviser to C-suite executives and Silicon Valley entrepreneurs. He has founded several companies, including a multimillion-dollar health-care company where he also served as CEO. With a doctorate in clinical psychology from the University of Denver, Dubin began his career in private practice as a psychotherapist for over a decade before moving to the business world as a founder and entrepreneur. Then, he launched the third act of his career, bringing his psychological training and business experience to the coaching space. His experience as an entrepreneur garnered consultation contracts with portfolio companies from Andreessen Horowitz and Sequoia venture capital firms. He lives in Colorado and New Mexico where he enjoys skiing and hiking in the mountains and the desert and continues his work with clients both individually and in corporate settings.

https://www.martindubin.com/

https://www.blindspotting.com/

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