Ed, along with two partners purchased a single Gold’s Gym in Santa Monica, California. Then on June 16, 1980, he opened up the first gym franchise ever with a Gold’s Gym in San Francisco and was later personally involved with thirty-six other Gold’s Gym locations. This was the start of the fitness revolution.
Ed was involved in helping shape the careers of hundreds of individuals, including Ms. Olympia Cory Everson and Mr. Olympia Jay Cutler. He got several dozen athletes into professional wrestling, including Sting, the Ultimate Warrior, and John Cena, along with a number of TV personalities like Evan Marriott (Joe Millionaire), Jessie Godderz (BIG BROTHER), Jessie Pavelka (BIGGEST LOSER), and Joey Gloor ( MTV’s I USED TO BE FAT ). Ed is currently involved with his memoir entitled THE THREE MUSCLETEERS and is actively pursuing the creation of a new gym model suited for the post-pandemic world.
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