EP 234 Scroll-Stopping Content: Retreat Marketing with a Social Media Pro with Alessia Tenebruso

In this episode of The Retreat Leaders Podcast, Shannon Jamail is joined by Alessia Tenebruso—founder of One Girl Travel, retreat content creator, and social media strategist—for a juicy convo on how to create social media that actually converts.

Alessia shares the importance of having a dedicated content creator or social correspondent at your retreats to capture authentic, behind-the-scenes moments that build trust and spark FOMO (the good kind). They dive into how retreat leaders can stay visible and aligned online without burning out, plus tips on using platforms like Instagram, Facebook, and TikTok strategically.

Whether you're documenting a retreat or planning your next one, this episode is your blueprint for scroll-stopping, story-driven content that fills spots and builds your brand.

🎧 Tune in now and learn how to transform your retreat visibility—one post at a time.

 

🔗 Links Mentioned:

• Alessia’s Website: https://www.onegirltravel.com
• Follow Alessia on IG: @one_girl_travel

 

 

The Retreat Leaders Podcast Resources and Links:

• Learn to Host Retreats
• Join our private Facebook Group
• Top 5 Marketing Tools Free Guide
• Get your legal docs for retreats
• Join Shannon in London 
• Join our LinkedIn Group
• Apply to be a guest on our show

 

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together!

 

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Automatically Transcribed With Podsqueeze

Speaker 1 00:00:00  Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Hey guys! Welcome to or welcome back to the Retreat Leaders Podcast at Shannon and I am over the moon excited about my guest today. She is another amazing human being that I met in France. This is not the same because we are not sipping on champagne in France, but I am getting to record with her and I am so excited. Welcome Alexia to the show! I'm so excited you're here.

Speaker 2 00:00:48  Thank you. It's so good to see you. I definitely miss you and all the fun we had in France.

Speaker 1 00:00:53  Oh my gosh, it was seriously life changing on so many levels, but probably the biggest one was meeting the people that I've met there.

Speaker 1 00:01:00  I have recorded shows about it and I have made posts about it. But if you are not up leveling yourself by getting into rooms with people who think higher, you know are just dreaming and envisioning and working towards bigger things. You're in the wrong spaces. And so that was just such an incredible experience. Plus, we're in France drinking champagne. I mean, come on.

Speaker 2 00:01:20  Exactly.

Speaker 1 00:01:21  It was a combination of amazingness. So why don't you first start off by just telling us who you are and what brought you to where you are at today?

Speaker 2 00:01:28  Sure. My name is Alessia Russo. I'm the owner of One Girl Travel. I am many things I like to consider myself, like the Martha Stewart of the internet. I'm a certified life coach. I am newly a certified travel advisor. I am a content creator. I am a brand visibility consulting coach, and I am also a event Social Media coordinator.

Speaker 1 00:01:52  Yes, to all of those things. And I saw quite a few of those things in action when we were in France.

Speaker 1 00:01:58  And I want