EP 236 From Sold-Out to Profitable: Mastering Retreat Marketing & Loyalty with Leni Cavazos

Most retreat leaders aren’t just undercharging… they’re under-profiting. In this powerhouse episode of The Retreat Leaders Podcast, Shannon Jamail is joined by Leni Cavazos—event strategist, loyalty marketing expert, and former Ritz-Carlton powerhouse turned retreat business mentor.

Together, they unpack why up to 90% of retreats aren’t actually profitable—and how to shift that.

You’ll learn:

• Why retreat leaders must treat their business like a business (not a hobby)
• What loyalty marketing actually is (and how to start it from day one)
• The biggest pricing mistake even experienced leaders make
• Why your transformation container is worth way more than a fancy vacation
• How alumni can become your secret sales team

This episode is a must-listen for retreat leaders ready to stop surviving and start scaling.

🎁 Bonus: Leni shares how to get her free eBook on selling retreats to past clients.

 

About Leni:

Leni Cavazos is the leading authority on building 6-figure retreat businesses. With over 18 years in global marketing, brand strategy, and high-level event production, she’s behind the success of over 100 retreats worldwide. Leni teaches coaches and entrepreneurs how to scale with strategy, precision, and purpose—no guesswork, no fluff.

Free Offer: https://theretreatplanner.com/loyaltyebook 

Loyalty on Repeat How to Sell Your Retreats With Past Clients Ebook

Connect with Leni: https://theretreatplanner.com/

 

The Retreat Leaders Podcast Resources and Links:

• Learn to Host Retreats
• Join our private Facebook Group
• Top 5 Marketing Tools Free Guide
• Get your legal docs for retreats
• Join Shannon in London 
• Join our LinkedIn Group
• Apply to be a guest on our show

 

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together!

 

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Automatically Transcribed With Podsqueeze

Shannon  00:00:00  Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Welcome to or welcome back to the Retreat Leaders Podcast. This is Shannon, and today I'm so excited to have a fellow retreat professional on the podcast today. Our paths have definitely crossed in different ways, and now we get to connect in person, sort of. We'll say sort of because we are recording on zoom. But welcome, Lenny to the show.

Leni 00:00:45  Thank you so much for having me. Shannon, I'm so excited to be able to talk more about retreats.

Shannon  00:00:50  Me too. I mean, anytime I get to get with another professional and talk business, it's like, I don't know, Christmas. It's just so, so fun.

Shannon  00:00:58  So, This is Lenny Cavazos, and I want you to first just start off by telling us about yourself. What brought you to this space? I don't know, just a little bit about who you are.

Leni 00:01:08  Oh, yes. Of course. So I started actually in the space of events many, many, many years ago. I started when I was 16 years old working at events, and it was absolutely amazing. I love being in person with people because of the connection that you can create. And that led me actually to move to the Middle East.