EP 238 Beyond the Retreat: Hybrid Business Models for Maximum Impact with Alison Katschkowsky

Can you build a retreat business that isn’t bound by location—and actually expands your impact?

In this episode of The Retreat Leaders Podcast, Shannon chats with long-time health and fitness expert Alison Katschkowsky about building a hybrid retreat business model that combines the power of in-person transformation with the scalability of online programs.

Alison shares her 30+ year journey from brick-and-mortar fitness to digital expansion, and how she now helps other entrepreneurs add retreats as a powerful layer to their business—without overhauling their structure.

They dive into:

• The power of hybrid models (and how they outlive fads)
• How retreats can enhance your brand, not distract from it
• Creative ways to offer transformation in both in-person and online formats
• Alison’s behind-the-scenes plan for her luxe Amalfi Coast retreat

If you’ve been wondering how to blend the best of both worlds—connection and scale—this episode is your blueprint.

Retreats aren’t just an event—they’re a business growth strategy.

 

Connect with Alison

https://thealisonk.com/meet-alison

 

The Retreat Leaders Podcast Resources and Links:

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• Top 5 Marketing Tools Free Guide
• Get your legal docs for retreats
• Join Shannon in London 
• Join our LinkedIn Group
• Apply to be a guest on our show

 

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together!

 

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Transcribed With Podsqueeze

Shannon 00:00:00  Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Hey guys, welcome to or welcome back to the Retreat Leaders Podcast. Today I am so excited to say that not only do I have an amazing guest, but she's becoming an amazing friend and soon to be business partner, which we cannot wait to talk about that we're going to drop some little, little hints about what we have in store. But Alison, welcome to the show again.

Alison 00:00:49  It is always a good day in my world when I can talk to you, Shannon. So it's.

Shannon 00:00:52  All good. Amen. I feel the same. So, Allison, why don't you just refresh for those who maybe did hear your show or just let people know who you are and what brought you to this point.

Alison 00:01:05  My name is Allison Koski, and you don't have to say that. For those of you listening, most people just say Allison K. But just so you know, when you look at my last name, the c h is silent. So it's really just Katz Koski. So it's a little bit easier to say, but Allison K works. So so and I my background is in health and fitness. I've been in the health and fitness industry for over 30 years. I was a very successful brick and mortar business owner for a lot of those years, until I started going online about ten years ago. That's about when I started doing retreats. It was probably 2013, 2014, something in there when it was really still a very new concept. And so what I figured out was, is that the big question back then was, is do we need to just now that online is becoming big and everyone was moving their business online. It was like, you know, well, we're just going to go in this direction.

Alison 00:01:56  And so my argument was always, you don't have to choose one. You can do both. And then when th