The Revenue Growth Architects
Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your company's revenue growth.
Episodes
00:00 Intro
01:09 GTMOps Propaganda We Aren't Falling For
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00:00 Is the Hubspot ChatGPT Integration Any Good?
13:56 Are Finance Teams Too Deterministic?
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00:00 Intro
00:17 Ops Projects You Need to Complete Before Using AI
15: 25 How to Work Efficiently with Sales Ops & IT
27:45 CS2's Onboarding Assessment
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On today's episode Charlie and Crissy are discussing how they have been seeing an uptick in companies wanting to take on more GTM Ops projects and invest in their GTM Ops foundation.
Then they discuss how many stakeholders request "simple" projects from the GTM ops team or from consultants and why those simple projects really aren't simple. Atleast, for most organizations.
00:00 5 Data Issues That Will Confuse AI
21:00 Should We Use the Title GTM Engineer?
32:21 How to Handle Conversion Rate Data the Right Way
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00:00 Intro
3:55 Fitness test for GTMOps
30:13 Should you attend in-person conferences?
37:33 Tools for AI data Normalization
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00:00 Intro
01:47 Maturity Model for Reporting
30:57 Testing Chatgpt Operator
47:34 When to Rip & Replace Your Ops Processes?
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00:00 Intro
00:15 Where do GTM Ops Projects Go Wrong? How to identify issues and suggestions for reducing complexity
24:30 GTM or GTFO: 5 "Best" ABM Stats?
38:27 Is Campaign ROI Worth It? How to get campaign-level ROI reporting
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00:00 Introduction
00:19 Deep Dive on Clay: What you need to know and a realistic approach to using this tool in your org
27:32 GTM or GTFO: Analyzing marketing data using Deepseek
40:05 Q&A: Should you be tracking sales touchpoints in multi-touch attribution?
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00:00 Introduction
00:37 Our Predictions for GTMOps in 2025
26:33 GTM or GTFO: Is AI email personalization worth it?
37:01 Q&A: When is data quality good enough?
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BI Tools Making GTM Data Issues Worse?!, Incrementality Reporting for B2B, 5 Qs on Our Custom Object
In this episode, we dive into some nitty-gritty GTM data/reporting challenges!
From why BI/Warehouse infrastructure might be failing your reporting needs (and possibly making things worse) to exploring the buzz around incrementality reporting for B2B. Plus, your burning questions on custom object funnel tracking and our Salesforce package are answered.
00:00 Introduction
01:12 How a BI/Warehouse setup often doesn't solve your GTM dat...
Charlie and Crissy run through a live demo of our custom object funnel tracking method in Salesforce, chat to an AI SDR live on the podcast, and discuss when you should and shouldn't buy an ABM platform.
00:00 Intro
02:27 Live Demo of Our Funnel Object Tracking: we walk through a screen share of our custom object funnel/lifecycle/pipeline method and show a few use cases (Here is the link if you want to watch the demo on Youtube http...
00:00 Intro
00:58 AI is Taking SDR Jobs, we're seeing it across clients. Is it good/bad and what are the implications?
17:52 Is "Founder Brand" For Everyone? Should all CEOs be public personas?
27:11 Nurtures are dead (or are they?) and what is the current state of nurturing in 2024/25?
00:00 Introduction
01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem?
21:26 GTM or GTFO: reacting to a video on measurement
31:18 What term should we use: funnel, lifecycle, pipeline or something else?
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00:00 Introduction
01:02 GTM/Marketing/Rev Ops is Escalating in Complexity
18:12 Is Linkedin Beef a good GTM Strategy?
31:50 When in the sales process should you create an Opportunity?
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00:00 Intro
01:16 Funnel Attribution vs. Multi-touch Attribution
11:32 How to avoid the credit game drama between marketing and sales
17:59 The different biases
20:49 The data structure needed for each type
30:34 Which type to start with
34:33 Can you use multi-touch attribution data for funnel metrics reporting?
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Check out Charlie's latest chat with the crew from the RevOps Champions podcast. They talk about:
- What is GTM Ops
- The unfulfilled promise of RevOps
- Data, reporting, and attribution
- And lots more!
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Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion?
Crissy breaks down unifying your GTM data and shows a couple examples.
Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm6qL7dwQY
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00:00 Intro
01:35 The biggest UTM mistakes companies make
13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments
30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops
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Crissy sat down with Finn on The Founder-Led Marketing Show and had a wide-ranging conversation on:
- How to Build a GTM Ops Team
- How to Track a Buyer Funnel
- How to Build Unified Reporting
- And lots more!
Hear more from us:
Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w
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