February 18, 2019 • 19 mins
2 weeks ago we reintroduced you to "Trust Agents" by Chris Brogan & Julien Smith. Now, we will complete the discussion by introducing you to the "Archimedes Effect."
"But Reynolds, what does this have to do with Real Estate?" Great question. Archimedes discovered Leverage, along with many other things. I will share some ideas about how to leverage the Web to accomplish more with less effort.
The Web is a gigantic lever. Everyday you can use it to accomplish anything more easily than before.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Have a 10 minute video presentation, your
seconds, afternoons and 75% willhave forgotten everything in 48
hours.
Okay.
So video it, podcast it and turnit into a blog.
So there's no way you couldforget anything that we cover,
especially three 60 video.
I'm gonna get bumper stickersthat say I support three 60
(00:22):
video.
Um, seriously though today is acontinuation from our trust
agents presentation two weeksago and we ended the
presentation.
I'm just trying to give you someencouragement that when you
conclude the talent though notquite a myth is certainly
(00:44):
overrated.
You start to realize that younever need to see yourself as
below and a one you should onlybelieve that you don't yet have
the experience that person doesand then find a way to get it.
So quick reminder, who are trustagents?
Trust agents are people who, whohumanize the web with social
(01:09):
capital, you know, non salesoriented, non high pressure
marketers who speak technology.
[inaudible] technology, Leespeak technology really
technology fluently.
And I'm not a trust agentapparently cause I can't say
that, but they spread theirinfluence, um, through
(01:29):
recommendations.
And they use the web to do that.
And we, the one we talked aboutwas making your own game.
If you remember.
And today we're going to talkabout number three, the
Archimedes effect, which is allabout leverage.
And if you know Archimedes,we'll put you on the spot.
(01:50):
Mary Archimedes was famous for alot of thank you.
Thank you.
Just validated my entirepresentation.
Okay.
So now that we know that, howdoes this even apply to real
estate?
Okay, good question.
Archimedes, yes was mainly knownfor his discovery of theories
(02:12):
and physics and mathematics, buthe was very focused on doing
more with less using him.
He considered me the father ofleverage and we think about
leverage.
It's in the mathematical sense,right?
Is putting in less effort to dosomething more.
You talked about how you coulduse leverage to move the whole
(02:36):
world.
So even in a lot of things thatuse leverage and what we're
talking about with trust agentsis do you want to take what you
have and turn it into somethingmore?
So what do we, what kind ofquestions that, what do we
(02:57):
really mean?
We use new tools because they'llproduce faster.
Results are more effectively,right?
We started riding bicycles, sowe get to our friend's house,
fashion and walking, and nowthey make electric bicycles so
we can get there even fasterwith less effort, right?
(03:20):
We still get there, so it's notmaking the job any better
because we're still getting toour friend's house, but it's
requiring less effort.
Trust agents find ways toproduce more results with the
same effort and they use the webas their tool to do that.
(03:40):
And this is what they do.
The web, the web, the Internetis the biggest lever you can
pull on to help you with yourcareer.
And we're just showing youexample that with Facebook,
right?
So I'll put that video onFacebook that all my friends can
see and I use Facebook as alever to drive them back to my
(04:04):
website.
Or I posted on Linkedin and Iuse my influence there to share
this content with them andattract them back to my website
or somewhere else.
You use your blog, your businessrelations from a previous
career, your spouse's circle offriends, their coworkers, you,
(04:28):
you use that and use sounds likereally bad word, but you take
that as your advantage and youuse it in one place to help you
in another.
Right?
So I'm asking all my Facebookfriends posting a little blip of
that video.
I'm asking them to go to myyoutube channel and check out
(04:49):
the full length video thatthat's, that's leverage in the
sense that we're talking aboutanother good lever to pull on as
goodwill.
No, we were in real estate andsometimes this job seems like
it's nothing but a bunch offavors.
Right?
Can you do this?
Can you do that?
Yo, can you do this?
(05:10):
Well we do favorites cause welike people and it's the right
thing to do.
And because we want to behelpful.
And the result of that is youaccrue social capital as a side
benefit of doing something good,but doing something good's about
itself as, as its own reward.
(05:32):
So when I ask you a question, isit wrong to think that what you
do for someone will eventuallybe reciprocated?
Is it wrong to think that?
No.
Is it wrong to expect it?
Absolutely.
So I mean that that is thedifference there.
It's not wrong to think thatbecause you helped someone that
(05:54):
it may be reciprocated, but acertainly wrong to that.
Another lever, um, and this iscoming back.
We talked a little bit about itin the previous presentation
about blogging before I go on,does it know what the blog, he
knows it's a German danceblogging.
(06:14):
We've login just adding video toyour blog.
That's all it is, why they callit blogging, I guess the V and
the blog.
So it's a one to manyopportunity and it's a great way
to stretch your message.
And we talked about if you havea newsletter or like that video
I just posted, the Facebook isonly living on Facebook right
(06:37):
now.
So if I write a blog about howto use three 60 video to promote
your open house or your newlisting, and I add a bunch of
content and I insert that videoand I'll post it to my website
or my blog site now that con,that same content, it's on my
(06:58):
Facebook page right now is allover the web and it's much
easier to share.
Speaker 2 (07:05):
And so
Speaker 1 (07:07):
I wanted to help you, I'll think about what are some
good topics to use for this?
How can you leverage your socialcapital?
Um, so I always like to thinkof, you know, real estate is
this fun, glamorous job andwe're always went out to parties
and people were asking us, howhas real estate, isn't it so
awesome?
And it's amazing.
(07:29):
So if you can come up with atopic that you could tell
someone at a party and theycould differentiate between what
you think is interesting aboutwhat you do and what the average
person thinks is interesting.
So I'll give you a littleexample.
(07:49):
You woke up with someone, theyask say, Allen, Hey, the house
real estate.
Well, you know, it's, it's beenreally interesting.
Um, most of our, most of ourclients are using Zillow and
what we find is that Zillow,
Speaker 2 (08:07):
yeah,
Speaker 1 (08:08):
it has a great experience but a lot of their
information is very inaccurateand that's why Bickerstaff parm
created their own search app onthe Google play store to create
a better customer experiencewith accurate data.
So I shared what I thought theaverage person thinks
interesting.
They love Zillow, right?
(08:28):
Zillow is great and in a lot ofways, but it's still very
inaccurate.
But then very simply, I justtalked about what I'm doing that
I think is really interestingrelated to my career.
That could be an entire blogtopic or two minute video, you
know, so everybody can relate toZillow, right?
(08:49):
Everybody knows about Zillow,but not everybody knows about
the new app we just created onthe Google play store and how
they can use that.
Delegating does not feel like alever.
It feels like, um, you drop aball down a chute and just let
someone else handle that messageis going to delegate it and just
(09:09):
get rid of it.
But there are levers on the web.
You can, you can pull anddelegate duties to all across
the world.
Now I'm going to show you someexamples.
Speaker 2 (09:22):
Yeah.
Speaker 1 (09:22):
If you're going to delegate a task to someone else
or to a machine or a program,you're doing that in order to
save time or cost, then it'syour duty to figure out how to
do that because what shouldhappen when you delegate a task,
Speaker 2 (09:40):
what should happen?
Speaker 1 (09:42):
You delegate a task to someone.
The work you delegate actuallygets better results.
I hire someone to help meorganize my files because I'm
not great at doing that.
My files should be in a muchbetter order then before, right?
You're not delegating somethingto someone just because you
(10:05):
don't want to do it.
You want to get a better resultso you can focus on your
specific skillset.
Speaker 2 (10:13):
As you said,
Speaker 1 (10:14):
the web is a gigantic lever and I want to show you a
couple of these sites.
They bit, someone been aroundfor a really long time.
Speaker 2 (10:24):
Okay.
Speaker 1 (10:24):
We've talked about this fiber.
You're all familiar with that.
You can go to Fiverr andliterally enter anything and you
know, for five bucks you canhave people bid on your
business.
Speaker 2 (10:38):
Okay?
Speaker 1 (10:39):
Virtual receptionist, call Ruby.
This one's been around for awhile.
Maybe you're getting a lot ofcalls from leads or your
business is growing or you justdon't want to take calls after a
certain period of time.
You can hire ruby bond issomething, I think I saw one of
the leading Ari or maybe Inmanconnect conferences, but bond
(11:03):
writes a handwritten note.
You don't have time to write ahandwritten note.
This machine will do it for you,you will pay for it.
But it's pretty cool.
Like who, who's received ahandwritten note in the last two
weeks.
Speaker 2 (11:20):
Okay, that's 25% of the room.
Speaker 1 (11:26):
Did you read it?
Did you save it?
At least at least took longer toget to the trashcan and
eventually we'll get there butprobably sat out for a little
while.
I mean a handwritten note isreally nice.
Um, even if it's Bob, you know,$10,000 computer, it's a really
nice handwritten, no, don't tellthem you use bond.
Just use bond and you can writethe note from your phone.
(11:49):
Upwork.
Um, this is, uh, at least a newone to me.
Hire freelancers.
Maybe you're working on aproject you need help creating
some blogs or doing something.
What does it say?
What type of work do you wantdone?
Speaker 2 (12:07):
Okay,
Speaker 1 (12:07):
you just type in stuff and oops, sorry.
Skillshare.
This is an interesting one.
This is for you to learn how todo other things.
Maybe you want to learn creativewriting, craft personal essays
(12:27):
with impact ink drawingtechniques.
You can literally go toskillshare and learn how to do
almost anything.
And then last kind of levers topull.
This is just another phoneservice.
Uh, Google voice.
If you get g mail, uh, you canuse Google voice and that may be
a way to route your calls orkeep your number of that or just
(12:50):
keep track of stuff.
That's really what the web is.
Four is use it as a tool.
It is a lever for your business.
You have to decide which leversyou're going to pull and how
they're going to be effective.
(13:12):
But what's the challenge?
And this is a challenge everyyear.
I was not really excited aboutspending my entire Sunday
figuring out how to do a 32ndvideo.
Right?
My kids were not at home.
They stayed, the grandparentssay say had to run some errands.
(13:33):
So pulled it out and said, I gotto learn how to use this.
You know, this is something Ithink could be really cool.
And so what happens is mostpeople wait for the technology
to become commonplace beforethey start taking advantage of
it.
And we've got to stop doingthat.
You got to trust stuff.
Um, because when the righttechnology comes along, if I had
(13:57):
not been using the previousGoPro models are doing video a
long time ago, I probably wouldhave thrown this thing in the
lake, which would have done itgood cause it's waterproof and
it floats.
It's a stolen and gotten rid ofit.
But you, you have to embracesome of this technology.
Um, because the real secret ofmost successful people is they
(14:21):
are on the web.
They're always trying new thingsand a lot of time it's just for
fun.
But the benefit is sometimesit's useful for business too.
But remember this, this is thekey to all trust agents and this
is really what we're talkingabout is communication.
Why don't we trust people isstill the same.
(14:43):
We still trust people for thesame reasons.
It's only the ways we come to betrusted that had been changing.
And that is becausecommunication has been changing,
Speaker 2 (14:56):
right?
Speaker 1 (14:57):
That's why handwritten notes are still so
powerful and someone sends me ahandwritten note instantly.
I think that's a person I cantrust.
That person took time out oftheir day just to tell me
something.
It could have been sent as atext or email, but that's
someone that, that the cares.
Speaker 2 (15:20):
So
Speaker 1 (15:22):
our business relies on trust.
We trust our clients, we wantour clients to trust us.
But the reason we keep bringingthese topics to you is because
it is changing so quickly, isthat they want to be able to
trust us.
If they don't see you in theseplaces and doing these things,
(15:42):
they may think that you're notan agent and they could trust
with their business.
Right?
Cause that's what's reallyimportant.
That's what their want to knowis can I trust you to sell my
house?
Can I trust you to help menavigate the digital
marketplace, to find a home thatI'm in to love living in?
And that's what being a trustagent is about, is understanding
(16:05):
how communication is changing sothat you can be right there in
front of your clients when theyneed you.
It's a tough challenge.
I don't know how we're going tocommunicate with people with 10
years from now, but just in theprevious 10 years.
And we have seen a lot, butstill some things in never going
(16:31):
to change.
And that's why we trust people.
While we want to use a realestate agent, we just have to
think about how we'recommunicating with them so that
we can capture their attentionbecause their attention is now
on multiple platforms all thetime.
That's how you have to knowabout Facebook.
(16:52):
Um, you have to know aboutInstagram stories.
Speaker 2 (16:57):
Okay.
Speaker 1 (16:57):
We were laughing Gann this talking about, um, a video
from my son who's five, I justfound out, um, he used the
current babysitters, snapchataccount to snapchat.
Well, I mean he didn't use ithimself.
She opened, ended up, okay.
She opened up snapchat becauseshe heard about him talking to
(17:21):
her friend at tennis practicethe other day and I'll just go
ahead and tell you, um,[inaudible] asked his 15 year
old girl, she was hitting on theball machine and he said, Hey,
my name is Ronnie Bickerstaff,I'm five, what are you doing?
And she said, she said, I, I'm,I'm hitting tennis balls.
(17:43):
And he said, I'd like to do thatwith you sometime.
And, and then she startedlaughing and it, and then he
said, will you be my privatebabysitter?
And she said, well, don't youalready have a babysitter?
He goes, no, I just want you tobe my babysitter.
(18:04):
So his current babysitter isfriends with this other girl and
she was kind of making fun,civil ready.
Do you want to snapchat with soand so?
Oh yeah.
Oh yeah.
So it's five year old, you know,snap chatting or sending a
message.
And I mean that's, that's cutestuff, right?
But my point is there are tweensand teenagers using this
(18:28):
technology to communicate in away that none of us in this room
or communicate.
Right?
So, and then when we start usingthat platform, they will jump to
something else.
So the way we're communicatinghas been changing and there's
never been more platforms thanever.
You no longer have to asksomeone at your house to get off
(18:49):
the phone so you can callsomeone.
Right?
But these kids don't even knowhis stress and struggle of
waiting for a sibling to get offthe phone.
And then worst picking up thephone while you're talking to
someone and less name.
That doesn't happen anymore.
So does it.
Yeah.
(19:09):
You, you never had to wait for aphone, have you Raymond.
So anyway, that's just who wantto leave you all with is is
thinking about the way youcommunicate.
There was so many differentplatforms, but what's
appropriate for you tocommunicate with your clients.
That's all.
Thank you all for being herethis morning.
Right.
Have a 10 minute video presentation, your
seconds, afternoons and 75% willhave forgotten everything in 48
hours.
Okay.
So video it, podcast it and turnit into a blog.
So there's no way you couldforget anything that we cover,
especially three 60 video.
I'm gonna get bumper stickersthat say I support three 60
(00:22):
video.
Um, seriously though today is acontinuation from our trust
agents presentation two weeksago and we ended the
presentation.
I'm just trying to give you someencouragement that when you
conclude the talent though notquite a myth is certainly
(00:44):
overrated.
You start to realize that younever need to see yourself as
below and a one you should onlybelieve that you don't yet have
the experience that person doesand then find a way to get it.
So quick reminder, who are trustagents?
Trust agents are people who, whohumanize the web with social
(01:09):
capital, you know, non salesoriented, non high pressure
marketers who speak technology.
[inaudible] technology, Leespeak technology really
technology fluently.
And I'm not a trust agentapparently cause I can't say
that, but they spread theirinfluence, um, through
(01:29):
recommendations.
And they use the web to do that.
And we, the one we talked aboutwas making your own game.
If you remember.
And today we're going to talkabout number three, the
Archimedes effect, which is allabout leverage.
And if you know Archimedes,we'll put you on the spot.
(01:50):
Mary Archimedes was famous for alot of thank you.
Thank you.
Just validated my entirepresentation.
Okay.
So now that we know that, howdoes this even apply to real
estate?
Okay, good question.
Archimedes, yes was mainly knownfor his discovery of theories
(02:12):
and physics and mathematics, buthe was very focused on doing
more with less using him.
He considered me the father ofleverage and we think about
leverage.
It's in the mathematical sense,right?
Is putting in less effort to dosomething more.
You talked about how you coulduse leverage to move the whole
(02:36):
world.
So even in a lot of things thatuse leverage and what we're
talking about with trust agentsis do you want to take what you
have and turn it into somethingmore?
So what do we, what kind ofquestions that, what do we
(02:57):
really mean?
We use new tools because they'llproduce faster.
Results are more effectively,right?
We started riding bicycles, sowe get to our friend's house,
fashion and walking, and nowthey make electric bicycles so
we can get there even fasterwith less effort, right?
(03:20):
We still get there, so it's notmaking the job any better
because we're still getting toour friend's house, but it's
requiring less effort.
Trust agents find ways toproduce more results with the
same effort and they use the webas their tool to do that.
(03:40):
And this is what they do.
The web, the web, the Internetis the biggest lever you can
pull on to help you with yourcareer.
And we're just showing youexample that with Facebook,
right?
So I'll put that video onFacebook that all my friends can
see and I use Facebook as alever to drive them back to my
(04:04):
website.
Or I posted on Linkedin and Iuse my influence there to share
this content with them andattract them back to my website
or somewhere else.
You use your blog, your businessrelations from a previous
career, your spouse's circle offriends, their coworkers, you,
(04:28):
you use that and use sounds likereally bad word, but you take
that as your advantage and youuse it in one place to help you
in another.
Right?
So I'm asking all my Facebookfriends posting a little blip of
that video.
I'm asking them to go to myyoutube channel and check out
(04:49):
the full length video thatthat's, that's leverage in the
sense that we're talking aboutanother good lever to pull on as
goodwill.
No, we were in real estate andsometimes this job seems like
it's nothing but a bunch offavors.
Right?
Can you do this?
Can you do that?
Yo, can you do this?
(05:10):
Well we do favorites cause welike people and it's the right
thing to do.
And because we want to behelpful.
And the result of that is youaccrue social capital as a side
benefit of doing something good,but doing something good's about
itself as, as its own reward.
(05:32):
So when I ask you a question, isit wrong to think that what you
do for someone will eventuallybe reciprocated?
Is it wrong to think that?
No.
Is it wrong to expect it?
Absolutely.
So I mean that that is thedifference there.
It's not wrong to think thatbecause you helped someone that
(05:54):
it may be reciprocated, but acertainly wrong to that.
Another lever, um, and this iscoming back.
We talked a little bit about itin the previous presentation
about blogging before I go on,does it know what the blog, he
knows it's a German danceblogging.
(06:14):
We've login just adding video toyour blog.
That's all it is, why they callit blogging, I guess the V and
the blog.
So it's a one to manyopportunity and it's a great way
to stretch your message.
And we talked about if you havea newsletter or like that video
I just posted, the Facebook isonly living on Facebook right
(06:37):
now.
So if I write a blog about howto use three 60 video to promote
your open house or your newlisting, and I add a bunch of
content and I insert that videoand I'll post it to my website
or my blog site now that con,that same content, it's on my
(06:58):
Facebook page right now is allover the web and it's much
easier to share.
Speaker 2 (07:05):
And so
Speaker 1 (07:07):
I wanted to help you, I'll think about what are some
good topics to use for this?
How can you leverage your socialcapital?
Um, so I always like to thinkof, you know, real estate is
this fun, glamorous job andwe're always went out to parties
and people were asking us, howhas real estate, isn't it so
awesome?
And it's amazing.
(07:29):
So if you can come up with atopic that you could tell
someone at a party and theycould differentiate between what
you think is interesting aboutwhat you do and what the average
person thinks is interesting.
So I'll give you a littleexample.
(07:49):
You woke up with someone, theyask say, Allen, Hey, the house
real estate.
Well, you know, it's, it's beenreally interesting.
Um, most of our, most of ourclients are using Zillow and
what we find is that Zillow,
Speaker 2 (08:07):
yeah,
Speaker 1 (08:08):
it has a great experience but a lot of their
information is very inaccurateand that's why Bickerstaff parm
created their own search app onthe Google play store to create
a better customer experiencewith accurate data.
So I shared what I thought theaverage person thinks
interesting.
They love Zillow, right?
(08:28):
Zillow is great and in a lot ofways, but it's still very
inaccurate.
But then very simply, I justtalked about what I'm doing that
I think is really interestingrelated to my career.
That could be an entire blogtopic or two minute video, you
know, so everybody can relate toZillow, right?
(08:49):
Everybody knows about Zillow,but not everybody knows about
the new app we just created onthe Google play store and how
they can use that.
Delegating does not feel like alever.
It feels like, um, you drop aball down a chute and just let
someone else handle that messageis going to delegate it and just
(09:09):
get rid of it.
But there are levers on the web.
You can, you can pull anddelegate duties to all across
the world.
Now I'm going to show you someexamples.
Speaker 2 (09:22):
Yeah.
Speaker 1 (09:22):
If you're going to delegate a task to someone else
or to a machine or a program,you're doing that in order to
save time or cost, then it'syour duty to figure out how to
do that because what shouldhappen when you delegate a task,
Speaker 2 (09:40):
what should happen?
Speaker 1 (09:42):
You delegate a task to someone.
The work you delegate actuallygets better results.
I hire someone to help meorganize my files because I'm
not great at doing that.
My files should be in a muchbetter order then before, right?
You're not delegating somethingto someone just because you
(10:05):
don't want to do it.
You want to get a better resultso you can focus on your
specific skillset.
Speaker 2 (10:13):
As you said,
Speaker 1 (10:14):
the web is a gigantic lever and I want to show you a
couple of these sites.
They bit, someone been aroundfor a really long time.
Speaker 2 (10:24):
Okay.
Speaker 1 (10:24):
We've talked about this fiber.
You're all familiar with that.
You can go to Fiverr andliterally enter anything and you
know, for five bucks you canhave people bid on your
business.
Speaker 2 (10:38):
Okay?
Speaker 1 (10:39):
Virtual receptionist, call Ruby.
This one's been around for awhile.
Maybe you're getting a lot ofcalls from leads or your
business is growing or you justdon't want to take calls after a
certain period of time.
You can hire ruby bond issomething, I think I saw one of
the leading Ari or maybe Inmanconnect conferences, but bond
(11:03):
writes a handwritten note.
You don't have time to write ahandwritten note.
This machine will do it for you,you will pay for it.
But it's pretty cool.
Like who, who's received ahandwritten note in the last two
weeks.
Speaker 2 (11:20):
Okay, that's 25% of the room.
Speaker 1 (11:26):
Did you read it?
Did you save it?
At least at least took longer toget to the trashcan and
eventually we'll get there butprobably sat out for a little
while.
I mean a handwritten note isreally nice.
Um, even if it's Bob, you know,$10,000 computer, it's a really
nice handwritten, no, don't tellthem you use bond.
Just use bond and you can writethe note from your phone.
(11:49):
Upwork.
Um, this is, uh, at least a newone to me.
Hire freelancers.
Maybe you're working on aproject you need help creating
some blogs or doing something.
What does it say?
What type of work do you wantdone?
Speaker 2 (12:07):
Okay,
Speaker 1 (12:07):
you just type in stuff and oops, sorry.
Skillshare.
This is an interesting one.
This is for you to learn how todo other things.
Maybe you want to learn creativewriting, craft personal essays
(12:27):
with impact ink drawingtechniques.
You can literally go toskillshare and learn how to do
almost anything.
And then last kind of levers topull.
This is just another phoneservice.
Uh, Google voice.
If you get g mail, uh, you canuse Google voice and that may be
a way to route your calls orkeep your number of that or just
(12:50):
keep track of stuff.
That's really what the web is.
Four is use it as a tool.
It is a lever for your business.
You have to decide which leversyou're going to pull and how
they're going to be effective.
(13:12):
But what's the challenge?
And this is a challenge everyyear.
I was not really excited aboutspending my entire Sunday
figuring out how to do a 32ndvideo.
Right?
My kids were not at home.
They stayed, the grandparentssay say had to run some errands.
(13:33):
So pulled it out and said, I gotto learn how to use this.
You know, this is something Ithink could be really cool.
And so what happens is mostpeople wait for the technology
to become commonplace beforethey start taking advantage of
it.
And we've got to stop doingthat.
You got to trust stuff.
Um, because when the righttechnology comes along, if I had
(13:57):
not been using the previousGoPro models are doing video a
long time ago, I probably wouldhave thrown this thing in the
lake, which would have done itgood cause it's waterproof and
it floats.
It's a stolen and gotten rid ofit.
But you, you have to embracesome of this technology.
Um, because the real secret ofmost successful people is they
(14:21):
are on the web.
They're always trying new thingsand a lot of time it's just for
fun.
But the benefit is sometimesit's useful for business too.
But remember this, this is thekey to all trust agents and this
is really what we're talkingabout is communication.
Why don't we trust people isstill the same.
(14:43):
We still trust people for thesame reasons.
It's only the ways we come to betrusted that had been changing.
And that is becausecommunication has been changing,
Speaker 2 (14:56):
right?
Speaker 1 (14:57):
That's why handwritten notes are still so
powerful and someone sends me ahandwritten note instantly.
I think that's a person I cantrust.
That person took time out oftheir day just to tell me
something.
It could have been sent as atext or email, but that's
someone that, that the cares.
Speaker 2 (15:20):
So
Speaker 1 (15:22):
our business relies on trust.
We trust our clients, we wantour clients to trust us.
But the reason we keep bringingthese topics to you is because
it is changing so quickly, isthat they want to be able to
trust us.
If they don't see you in theseplaces and doing these things,
(15:42):
they may think that you're notan agent and they could trust
with their business.
Right?
Cause that's what's reallyimportant.
That's what their want to knowis can I trust you to sell my
house?
Can I trust you to help menavigate the digital
marketplace, to find a home thatI'm in to love living in?
And that's what being a trustagent is about, is understanding
(16:05):
how communication is changing sothat you can be right there in
front of your clients when theyneed you.
It's a tough challenge.
I don't know how we're going tocommunicate with people with 10
years from now, but just in theprevious 10 years.
And we have seen a lot, butstill some things in never going
(16:31):
to change.
And that's why we trust people.
While we want to use a realestate agent, we just have to
think about how we'recommunicating with them so that
we can capture their attentionbecause their attention is now
on multiple platforms all thetime.
That's how you have to knowabout Facebook.
(16:52):
Um, you have to know aboutInstagram stories.
Speaker 2 (16:57):
Okay.
Speaker 1 (16:57):
We were laughing Gann this talking about, um, a video
from my son who's five, I justfound out, um, he used the
current babysitters, snapchataccount to snapchat.
Well, I mean he didn't use ithimself.
She opened, ended up, okay.
She opened up snapchat becauseshe heard about him talking to
(17:21):
her friend at tennis practicethe other day and I'll just go
ahead and tell you, um,[inaudible] asked his 15 year
old girl, she was hitting on theball machine and he said, Hey,
my name is Ronnie Bickerstaff,I'm five, what are you doing?
And she said, she said, I, I'm,I'm hitting tennis balls.
(17:43):
And he said, I'd like to do thatwith you sometime.
And, and then she startedlaughing and it, and then he
said, will you be my privatebabysitter?
And she said, well, don't youalready have a babysitter?
He goes, no, I just want you tobe my babysitter.
(18:04):
So his current babysitter isfriends with this other girl and
she was kind of making fun,civil ready.
Do you want to snapchat with soand so?
Oh yeah.
Oh yeah.
So it's five year old, you know,snap chatting or sending a
message.
And I mean that's, that's cutestuff, right?
But my point is there are tweensand teenagers using this
(18:28):
technology to communicate in away that none of us in this room
or communicate.
Right?
So, and then when we start usingthat platform, they will jump to
something else.
So the way we're communicatinghas been changing and there's
never been more platforms thanever.
You no longer have to asksomeone at your house to get off
(18:49):
the phone so you can callsomeone.
Right?
But these kids don't even knowhis stress and struggle of
waiting for a sibling to get offthe phone.
And then worst picking up thephone while you're talking to
someone and less name.
That doesn't happen anymore.
So does it.
Yeah.
(19:09):
You, you never had to wait for aphone, have you Raymond.
So anyway, that's just who wantto leave you all with is is
thinking about the way youcommunicate.
There was so many differentplatforms, but what's
appropriate for you tocommunicate with your clients.
That's all.
Thank you all for being herethis morning.
Right.
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