Ben Smith: From Troy Lee Intern to HipLok Founder, Building a Global Brand from Scratch

Ben Smith is the co-founder of HipLok. Ben joins Olly & Davi in studio for a deep-dive into his journey from working at Troy Lee Designs in California to launching one of the most innovative bike security brands in the world.

During the episode Ben opens up about how the idea for HipLok was born, the early struggles of building a brand from scratch, the reality of product development and manufacturing, and how global trade issues like tariffs and certification standards are affecting the industry.

Ben also shares what it was like designing gear during the golden era of MTB at TLD, why bike theft is on the rise, and how HipLok’s anti-angle grinder tech is pushing the boundaries of what's possible and much more...

Use code THERIDECOMPANION20 at hiplok.com/the-ride-companion for 20% off!

BIG thanks to this episode's sponsors:

- Get 30 days of free cover on us when you sign-up to Laka with code RIDECOMPANION30 at https://my.laka.co/the-ride-companion. T&Cs Apply. 

- Melon’s Kingpin, Alleycat and Alleycat S riding glasses are now available with Vantage photochromic lenses. Use code THERIDECOMPANION at melonoptics.com to get a FREE lens cleaning kit + a low light lens with your order! (trail enhancing tints)

- Health is wealth folks so why not get optimised, cover your nutritional bases and probably ride better with AG1. Get a FREE 1-year supply of Vitamin D + 5 FREE travel packs at https://drinkag1.com/RIDECOMPANION

Support our long term partners:

- Marin Bikes: marinbikes.com/gb

- Focus Bikes: focus-bikes.com

- HUEL: Get 15% OFF with code 'RIDE' at huel.com/

- Hiplok: https://hiplok.com/the-ride-companion 

- Nissan Vans: nissan.co.uk/vehicles/new-vehicles/primastar.html

- Play Fantasy Downhill at The Race Companion:
theracecompanion.com
instagram.com/theracecompanion

- Get 10% off Troy Lee Designs with code 'theridecompanion' at saddleback.avln.me/c/OzduCWvjtcOr

- Athletic Greens: Get a FREE 1-year supply of Vitamin D AND 5 FREE travel packs at athleticgreens.com/RIDECOMPANION

- Compex: Get 20% off with code ‘THERIDECOMPANION’ at compex.com/uk/

- Worx: Get 15% off with code ‘THERIDECOMPANION’ at worx.com

- LAKA: Get 30 days of FREE insurance with code ‘RIDECOMPANION30’ at laka.co

- HKT Products: Use code ‘PODCAST’ for 10% off the entire site.

Follow

Olly Wilkins
Instagram @odub_23
YouTube @owilkins23

The Ride Companion
Instagram @theridecompanion
YouTube @TheRideCompanion

YouTube clips and BTS channel @moreridecompanion
Get official Ride Companion merch, find old episodes and more .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}