The Sale Ring
Real insights and interviews with professional auctioneers, brokers, agents and news about the real estate and auction industry
Episodes
In this episode we go through the multiple considerations related to how buyers think and place their bids at auction. Bidder psychology is important for auctioneers and brokers to understand, as it leads to stronger bidder engagement and higher sales results at auction. We discuss what really motivates bidders; how urgency works; and what auctions reveal true demand. We also talk about why certain buyers behave differently once...
We are joined in the studio by our good friend Greg Schowe with Asset Preservation Inc., as he takes us through some interesting differences between 1031 Exchanges, Delaware Statutory Trust (DST) and the 721 UPREIT. Q4 of each year is a busy time with investors moving assets into the sale arena and deferring capital gains tax is a big decision for more investors and owners. Using these tax treatments is a huge opportunity for any...
As a real estate or auction professional, one of your main sources for quality leads can be your circle of influence. In this episode we discuss a systematic process to identifying “who” should be in your circle of influence, how to inventory and manage these individuals and ultimately “how” to engage them with quality conversation, high profile information and multiple ways to make yourself relevant and im...
Powerful podcast show with a seasoned veteran commercial broker named Brian Lensing CCIM. He is a long time commercial advisor that specializes in complex distressed asset sales in commercial real estate. In this episode we discuss his recent sale of a renowned vineyard and winery south of St. Louis, Missouri which he listed and interestingly enough sold to the Catholic Church. Go figure…. Lots of great insight into how y...
Using a consistent commission rate and trying to force it into every deal is a poor practice that will cost brokers and auctioneers some of the opportunities they hope to win. In this episode we are joined by Jimmie Dean Coffey, as we discuss different strategies to educate yourself and your team of agents and auctioneers around pitching commission rates that align with the services being provided. It will increase your listing c...
Listen to this great podcast show with the 2024 National Benefit & Charity Auctioneer Award Winner, Marty Griepentrog. We discuss the auction profession with first this generation auctioneer who is making waves in the auction industry as he takes down the award for the highest number of reported benefit and charitable auctions in 2024, as recorded by United Country Real Estate | Auction Services. Marty discusses his early yea...
Great episode where we explain the key drivers behind what agents & auctioneers want and how to keep them happy. Broker owners that operate a real estate and/or auction company should take note that agents are not always motivated solely by money. They also want to be part of a powerful team that cares about their career and growth. We hope you enjoy this episode.
Building auction catalogs and inventory management can be time consuming and labor intensive, not to mention the associated cost. We are joined in the auction studio by Jeff Leffel and Bert Kaplan of Listernaut, an emerging and novel company that has built impressive software which uses artificial intelligence (AI) to adequately identify items photographed and write a heading & description for them. This technology is quickly...
Mike Brandly joins us in the studio as we discuss how to handle non-performing auction bidders. A recent incident turns into an excellent case study for us to examine how auctioneers should respond to a bidder / buyer that fails to sign the purchase contract or deposit the down payment. We also discuss various options to help minimize this occurrence from happening, as well as reminding auctioneers that the “Seller” s...
In this episode of The Sale Ring we talk with professional Virtual Office Assistant (VOA), Hope Hill about how to effectively use a VOA. She guides us through the initial engagement and what specific services and tools will help a real estate brokerage increase listing performance and drive revenue. Enjoy the show.
We are joined on The Sale Ring by Brian Thies of ATA National Title Group, as we discuss what a title company is and how they operate in the ever-changing real estate environments. Wire transfer fraud, identity theft and many more scams are making the process cumbersome and a high risk environment.
Danielle and Kyle of Creative Imaging Displays join us in the studio to talk about trade show booths, displays and all of the important considerations around show size, shipping, labor costs, etc.. We gain excellent insight into the current trends and ideas that are taking front stage at trade shows across America, and discuss back-lit displays, LCD displays, and a variety of other trade show booth products. Enjoy the show.
...
We have an interesting podcast show about the top 5 reasons that real estate agents do not make it in this business. Lots of insight that we learned from the 100th Anniversary of United Country Real Estate and talking to brokers that manage agents. If you are a managing broker and are looking to sharpen your recruiting skills, then understanding why agents fail should be at the top of your list. Enjoy the show.
Guess who just sold the largest contiguous land tract in Costa Rica. Mike Krieg joins us in the studio and talks about selling a HUGE Aloe Vera farm in Costa Rica, with all the complexities and rewards of a mega transaction. If you like interesting stories then this episode is for you. We also discuss the in-country differences of open listings versus exclusive right to sell listings, and the risk of spending enormous amounts of ...
When sellers pay the auction marketing upfront, they become better sellers at the end of the auction process. Having “skin in the game” signals that the seller is invested in the auction process and believes it is a good strategy for both divesting of their property, as well as receiving a fair market value for their property. Trina and I talk about the in’s and outs of effective auction marketing and why it is ...
In this episode we are joined by our good friend Jimmie Dean Coffey, as we discuss the art and benefits of commission sharing with other brokers. We have to keep in mind who we are working for and what is in the “Sellers” best interest, while also being fair to the company that is executing most of the work in the listing and sales process. We take a deeper dive into the nuances of buyer’s agent compensation at ...
We are joined in the studio by Eric Hoots of AuctionSphereHQ.com which specializes in developing, enhancing and growing your companies Google Business Page. Did you know that your Google business profile, photos, blogs, reviews and ultimately performance are all things you can work on to increase your web presence and recognition on searches. In this episode we take a deep dive into the fundamentals of increasing your rankings and...
Another exciting episode as we have Greg Schowe with Asset Preservation Inc, in the studio discussing the Top 10 Reasons to use a 1031 Exchange. Greg has a great list of the most important reasons their company engages with buyers and sellers in the tax deferred space and shares his insight on our show. Guaranteed to provide GREAT information if you sell investment property.
We are joined in the studio by Alec Bean and Karly Pavlinac with Agricultural Soil Management (ASM) which is a company that conducts soil tax deduction analysis for property owners. This is very interesting as you can evaluate you land for excess levels of Potassium and Phosphorous, and apply for a tax deduction based on excess levels. Join us in the studio as they take us through the process and outline the opportunities for lan...
Join us as we discuss powerful tactics to use while direct mailing post cards and letters to property owners. The frequency is important as well as the messaging being sent out. Learn how to send information, versus just a direct solicitation. We also discuss planning models for annual marketing spend and how plan for direct mailing a year in advance. Enjoy the show..
Popular Podcasts
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.
Listen to the latest news from the 2026 Winter Olympics.
The 2026 Winter Olympics in Milan Cortina are here and have everyone talking. iHeartPodcasts is buzzing with content in honor of the XXV Winter Olympics We’re bringing you episodes from a variety of iHeartPodcast shows to help you keep up with the action. Follow Milan Cortina Winter Olympics so you don’t miss any coverage of the 2026 Winter Olympics, and if you like what you hear, be sure to follow each Podcast in the feed for more great content from iHeartPodcasts.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Saskia Inwood woke up one morning, knowing her life would never be the same. The night before, she learned the unimaginable – that the husband she knew in the light of day was a different person after dark. This season unpacks Saskia’s discovery of her husband’s secret life and her fight to bring him to justice. Along the way, we expose a crime that is just coming to light. This is also a story about the myth of the “perfect victim:” who gets believed, who gets doubted, and why. We follow Saskia as she works to reclaim her body, her voice, and her life. If you would like to reach out to the Betrayal Team, email us at betrayalpod@gmail.com. Follow us on Instagram @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.