The Sales Readiness Podcast™

The Sales Readiness Podcast™

The Sales Readiness Podcast is brought to you by SRG, a Part of SBI, a leading provider of customized sales and sales management training programs for companies seeking excellence. In this program, we share insights and strategies for Sales Operations, Sales Enablement, and Sales Managers, covering everything from enhancing sales skills and productivity and mastering negotiation tactics to leveraging technology in sales.

Episodes

December 4, 2023 32 mins

In this episode, Ray Makela, General Manager of Sales Training at SRG, a Part of SBI sits down with Craig Hanson, the Senior Director of Marketing Strategy at Gong.

Gong has been trusted by thousands of companies worldwide to support their go-to-market strategies and grow revenue efficiently through a single, integrated platform. 

In this discussion, they touch on how AI will transform the work of frontline sales managers and the...

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Get actionable SKO insights, real-world examples, and a sprinkle of planning tips to set you up for a winning year.

Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Sam Herring, Vice President and General Manager at Intrepid.

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Empower sales managers with pull-based strategies and effective coaching to navigate a conservative buying landscape.

Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Craig Simons, Director of Growth at Allego, and Nick Toman, Chief Product and Strategy Officer AT SBI.

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Discover the intricacies of generative AI and practical applications in the sales industry to improve reps' performance and increase deal success rate.


Listen to SRG's General Manager, Ray Makela, sit down with Connor Grennan, the Dean of the Business School at the NYU Stern School, to discuss how the latest advancements in artificial intelligence are affecting the sales profession.


Will artificial intelligence ev...

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Tune in as the SRG team shares their personal impressions and key takeaways from SES Experience 2023. This episode offers a candid look at the future of Sales Enablement and modern sales strategies through the lens of industry leaders.

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Discover the transformative power of sales coaching in driving commercial excellence.

Featured in this episode: Ray Makela, General Manager - Sales Training at SBI, The Growth Advisory and Tony Erickson, Senior Partner and Technology Practice Leader at SBI, The Growth Advisory.

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Discover the key to identifying the root cause of underperforming sales reps and how to effectively address performance gaps with these tips for managers.

Featured in this episode: Norman Behar, Managing Director at the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.

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July 6, 2023 47 mins

Learn about the current state of sales managers, the impact of AI in sales management, and the human element of training and coaching.

Featured in this episode: Ray Makela, CEO of Sales Readiness Group, and Craig Simons, the Director of Growth at Allego.

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Discover key differences between sales and account management and how they complement each other to drive revenue and build strong customer relationships.

Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.

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Learn about real-world examples of how collaborative learning can help your sales team take charge of their own learning experiences and, ultimately, positively impact your sales organization.


Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Julie Sherman, Manager - Global Partnerships and Alliances at Intrepid by VitalSource and Giang Slopek, Learning Experience Designer at Ardent.

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Learn as to why building a positive member experience is crucial for sustainable growth and success for any business.

Featured in this episode: Greg Steward, Vice President, Business Development at the Sales Readiness Group, and Michelle Peterson, Chief Member Experience Officer at A+ Federal Credit Union.

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Learn to explore the use of ChatGPT and AI in sales coaching.

Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Cory Bray, Co-Founder at CoachCRM.

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Learn about the difference between selling skills and sales methodology.

Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.

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Learn how to prioritize customer success skills to build stronger relationships, differentiate themselves from the competition, and help retain clients for the long term.

Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/salesreadiness/message
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April 12, 2023 16 mins

Learn about how to sell to the CFO effectively in a slow economy.

Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/salesreadiness/message
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March 23, 2023 56 mins

Learn how to create a collaborative selling culture that prioritizes more than just meeting quotas.

Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Craig Simons, Director of Growth at Allego.

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February 24, 2023 48 mins
Learn about the latest trends and movements in the industry to stay ahead and ensure your teams' continued success. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Ken Taylor, CEO at Training Industry. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salesreadiness/message
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January 30, 2023 14 mins
Learn about the concept of selling against the status quo and strategies to overcome objections and persuade customers to take action. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salesreadiness/message
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Learn about the adoption of change management and 70-20-10 Enablement model. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Steffaney Zohrabyan, Sales Enablement Innovation & Insights Leader at Cisco. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salesreadiness/message
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Learn about strategies for sales leaders to increase sales during a recession, focusing on existing customers, targeting new ideal customers, and properly managing the sales pipeline. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salesreadiness/message
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