From Real Estate Mogul to Spiritual Leader: Stacy Bahrenfuss on Unlocking Inner Power and Building a Thriving Business
In this episode of School of Wealth, Rondi Lambeth sits down with Stacy Bahrenfuss, a leading expert in spiritual growth and personal development, and founder of SoulCharge. Stacy shares her remarkable journey from building a 7-figure real estate business at 19 to empowering women leaders to create extraordinary lives, both personally and professionally.
They discuss:
• The SoulCharge Method: How Stacy's unique approach blends spiritual mastery and practical business strategies to help women achieve lasting transformation.
• Overcoming Limiting Beliefs: The internal struggles women face in business, including self-doubt and the feeling of not deserving success.
• Creating a Purpose-Driven Business: Building a business aligned with your values and inner purpose, leading to greater fulfillment.
• Tax Strategies for High-Achieving Women: Practical tax strategies to maximize income and minimize tax burdens.
• The Power of Alignment: How aligning your inner world with your outer goals can lead to effortless success.
This episode is packed with insights for women entrepreneurs who are ready to break through limiting beliefs, step into their power, and create a life and business that truly set their souls on fire.
Get more at: soulcharge.com
Connect with Stacy on LinkedIn: Stacy Bahrenfuss
Instagram: stacybahrenfuss
Start fixing your credit today for $1: creditmojo.ai/schoolofwealth
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
76% of Americans live paycheck to paycheck and according to
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(00:21):
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Hi, I'm Romney Lambert, certified FICO credit
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(00:42):
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abundance, then you're in the right place.
Welcome to the School of Wealth,all right.
(01:02):
Welcome to the studio, Stacey. Thanks for having me.
I'm very excited to be here. Yeah, tell us, because I don't
even want to try to pronounce your last name.
I'd just butcher it. Baronfuss, Stacey Baronfuss.
Baronfuss. Baronfuss.
Easy. Baronfuss.
Baronfuss. That's a lot easier than what it
looks like on when it was written down.
I know. And it's Stacey with AY, No E.
(01:23):
Yes, yeah. Every once in a while I go to
text you and I type in yes. It doesn't show up in the Oh
yeah, no E Yeah. Well, thanks for coming over.
Yes, I'm excited to be here. I'm excited to have you here.
Yes, I'm excited to bring another element to the School of
Wealth today. Yes, we're going to talk about
women and wealth, which you are.My first woman on the show?
(01:46):
Yes, since 2019. Wow, I feel honored.
Yeah, last one was, I call her Yoga Jenny, OK.
Followed up by yoga. Jenny Yeah, Yeah.
So let's get into it. Where are you from?
Originally, so I was born in Alabama, but grew up here in
Idaho in the Sun Valley area andmy junior of high school moved
(02:11):
to Cascade and while I was just miserable in Cascade ID
graduating, I was joking with some friends and said I was
going to be a a real estate agent at Tamarac.
That was a resort that was opening up in the two you know,
2000 and three 2004 it was launching and I was joking with
some friends and applied to be asalesperson and they ended up
(02:32):
hiring me as one of the sales coordinators.
So, you know, handling all the files and that's where the love
of real estate began. Was a senior in high school at
Cascade High School just being an assistant and a Hostess up at
Tamarac so. So you went from Alabama?
Yep, in time in Alabama. Yeah, Fort Rucker.
That's where I was. Born.
Oh, you were. No way.
I've never heard of anyone ever mentioning Fort Rucker.
(02:54):
Yeah. Are you sure?
I guess I'm sure. I spent four months there
learning how to fix helicopters.That's.
Amazing. And then I planned on spending
two years there to fly helicopters because I that's
originally what I got in the military to do was fly.
Yeah. Helicopters.
And my dad was there. He was an air traffic
controller. So.
Yeah. And so he, that's why we moved
to Haley, because he was a part of opening the tower in Haley,
(03:18):
OK. Yeah.
So you went from Fort Rucker, born there, and then you went to
Haley, Idaho. Haley, which is right outside
Sun Valley, Yes. And then you went to Cascade,
then I went to Cascade. So talk about a big culture
shock. Huge culture shock and I often
say to people like Haley is not huge, but it is giant compared
to Cascade. Like I had 23 people in my
graduating class in. Cascade.
Yeah, cascade is very small. Very small.
(03:40):
So then you went to work as a sales Rep for the Tamarack Lodge
and Resort? Yep, Yep.
I just took my grandson there a month, about two months ago now
to go snowboarding. So it's first time in powder,
which I can't wait to take him to Utah or Colorado to go
snowboarding. He had a great time.
So did my daughter with the snowboarding up there So that
(04:00):
the resort there is actually recovered.
Yes, Yeah. So you started at 19?
Yeah, so at the time I was there, 17 and so was an
assistant and then just fell in love with real estate and the
fact that there's no ceiling. You can create, you know,
whatever level of success you want to create.
And also you can change the client experience because when I
was there, it was, keep in mind,like O3O4.
(04:21):
So it was like wild. Times.
And people would call in and they wouldn't get calls back.
So I was excited about elevatingthe client experience from that
angle. You know that that's the thing
about real estate is it's funny,I go to places and events and
I'll ask, you know, people, whatdo you do?
And they're like, oh, I'm in real estate.
And I'm like, can you be more specific?
Like what do you mean you're in real estate?
(04:42):
Because there are so many different aspects of real
estate. And I spent a little time with
real estate myself. I've been my first house I went
up to and saw it recently. Really.
It's still there? It's in the trailer park in John
Day, OR OK. I bought it for $15,000 in 1989.
See, I'm surprised it was 15,000.
(05:04):
Yeah, that was was a good. One, it was a nice one and I
listened to family and they saidwhen I moved.
So I left John Day, Oregon to goto Denver, Co to become a
fireman. And they're like, you don't want
to be a property manager, Sell it.
So I sold it for like 16 or $17,000.
OK, that's probably one of the biggest mistakes I've ever made
(05:25):
in real estate because I, I sat down and I figured out the the
amount of rent that I received. It was over $300,000 I would
have received in rent. Yeah, you can make a lot of
money in trailer parks, you know, Speaking of different ways
to make money in real estate. Absolutely.
So you were involved in real estate at the same time?
I was. So I bought a brokerage in 2005
(05:49):
and I owned it until 2015. Exit Realty franchise in
Colorado Springs. So remember that stated income
loans. Yes, yes.
You just state how much money you made.
Yes, you have a heartbeat. You're in.
Get the money and go. Yeah.
And go there Totally. So how long did you do that?
So I was licensed in 2006 in Boise.
(06:09):
So I migrated down here, got licensed in O6 and then did that
until 2021. My, I did my first subdivision
in 2020 and that took a long time.
And I think it wasn't just the subdivision that I was ready to
be done with real estate, but I I always had this different
calling that was brewing well before starting real estate and
so stopped it in 2021. So you stopped it?
(06:32):
Do you still have a real estate license?
I do, yeah. Yeah, I still have my broker's
license. I always say like it's makes way
more sense keeping that than going through all the schooling.
That's yeah to get it back. Exactly.
Yeah, yeah, yeah. So 2 What happened in 2021?
So in 2021, I started a company called The Truth Teachers.
And the reason that I started that was because in 2013.
(06:54):
So I'll take you back in time. I had set a goal with my real
estate team at the time to go from 6,000,000 to 32,000,000.
And I wanted to do that in a year and we did it in just about
18 months. And we did that.
And I was sitting in the office of the developer, but we were
all celebrating this milestone and everyone was thrilled, They
were excited. Everyone except me, the person
(07:16):
that had the vision, the idea, paid all the bills, everything.
I wasn't feeling anything. And so that sent me on this
journey of personal development.So I went to India a few times.
I did all the Tony Robbins, any personal development that I get
my hands on. And there was like a different
conversation that I wasn't hearing.
And that was bringing like spirituality and business
together and harnessing those two things.
(07:38):
And so that Fast forward back to2021 is what inspired truth
teachers to start, was wanting to bring to the marketplace what
I myself couldn't find. And so that's what took place in
2021. Wow, yes.
So you, you were doing at that time 32,000,000 in gross sales.
Yeah, that's a lot. Yeah.
Yeah, I think the average then. It was a lot.
(07:59):
Yeah, even though, yeah, becausethe average realtor is like 3
deals a year or something. Yeah.
And once you go through your family, then you don't do
anything after. That, yeah, exactly.
Yes. So you were quite successful.
That's very successful. Yeah, yeah, we were, you know,
the top number, I mean. That's $1,000,000 a year in
commissions. Yeah, yeah, yeah, yeah, no, it
was great. And I think that's what confused
everyone was like, I just had towalk away and everyone was like,
(08:22):
how are you walking away from the successful business?
And it was just like, I couldn'tstart the new thing with my
identity was so wrapped in it, starting it so young.
So yeah, separated it again. Looking back, probably a more
mature move I would have made today, but it'll it's all good.
So you went from that to truth teachers?
Yes, Yep, and. Then what's?
(08:43):
And so Truth Teachers is primarily working 1 to 1
consulting women leaders that had businesses over 7 figures.
Because what I noticed was that there was a conversation that we
were desperately needing in the marketplace that wasn't about
performance coaching. It wasn't about, you know,
sitting on a mountain in India for 30 days like I had done.
But there was something where wecould bring the world's
(09:05):
together. And so Truth Teachers was one to
one coaching again with those those women leaders.
There's not much in coaching like true coaching for women,
successful women. I know there's, I know there's
life coaches and you know, othertypes of coaching, but there's
not really much out there for women, is there?
No. And it there's not much, there's
(09:26):
really nothing for women after you're successful.
Because what happens is as women, it's like we become
successful and what happens is we leave ourselves out of the
equation. And so there's nothing that
helps us sort of on the heroine's journey like the
hero's journey. Like there is, I think, you
know, in the life coaching world, 'cause this isn't life
coaching. When you figure it out life,
(09:47):
like when you're successful in life, what is it?
It's more of that, you know, embodiment, coaching and
leadership piece. Yeah, I've done.
I have several female clients that I try to coach, you know,
but there's just so much of that.
I mean, I can coach you on moneyand credit and taxes.
Yeah, and that's about the extent of it.
Or, you know, leadership, how torun your company and how to, how
(10:08):
to interview people and bring out the best in your clients and
stuff. But there's, yeah, it seems like
for women, there's a lot more needed than just that.
And as a man, I I don't even know where to start.
Yeah, well, and I think I think I'm having an idea of a way we
can collaborate in the future aswe're sitting here.
But yeah, no, no, I know. I think 'cause there is this
(10:29):
piece of like women have an identity piece that's wrapped up
that's different than men as it relates to money and wealth.
And I think that's the piece you're speaking to where it's
like it matters who the woman thinks she is in handling the
money. Where men don't have that sort
of, you know, right of passageway that they feel like
(10:49):
they have to get there to be worthy to have the millions or
the billions. And women are very much tied up
in that. But maybe you can speak to it.
Maybe there is a man angle. I'm not.
Well, yeah, there's, there's definitely, you know, I say this
that women are born, men are made.
And what I mean by that is not in business, but just in general
in life, men have to make themselves they, they have to go
(11:14):
out and prove themselves to the world.
They have to become successful. Because when I say they have to,
in order to be a top shelf man, a man that women would desire,
they have to go out and do that.Where women don't necessarily
have to do that to be desired byman.
But on where I see that where you come in is and where these
(11:39):
women would really struggle is when they make the money is do
they deserve that money? And then when you start having a
family, how that can really tie into it?
Yes, Yeah, definitely. You know, you know, when I left
home at 15, my mom let me go. She gave me $20.00 of food
stamps and a bag of apples and see you.
And I really was bitter for mostof my life.
(12:00):
And I, I really, I kind of blamed her, you know, and is
really upset that she would choose my stepdad over me and my
brother. And it wasn't until probably
about 10 years ago that I learned that up until 19771978,
women were not legally allowed to have a credit card, to have a
(12:23):
bank account to sign a lease on an apartment or a house to buy a
car. Women could vote, but they
didn't have a right to have these accounts without someone
Co signing for them. And now that totally changed my,
my thinking of my mom. It was like, you know, she had
six kids at the time and she didn't really have a choice with
(12:46):
it, you know, because. And that really opened my eyes
on how women back, back in the day, if you won the 70s,
eighties, really how difficult they had it.
And they're starting to come outof it now.
Yeah. And now excuse me, With people
like you that not really allow them to blossom into something
(13:14):
else. Yeah, yeah.
And how many people do stuff like what you do with truth and.
Curious that's different. There's a lot of spiritual
coaches, there's a lot of business coaches and I'm wanting
to fill the niche between the two.
And so I think that in my experience and this is part of
why I created what is now sole charge.
(13:36):
So truth teachers, I created a framework within that that's now
sole charge. That's the physical locations
and like the group coaching justso you can connect that.
But what I found in my experience was that there were
business coaches and there were like the spiritual energetic
coaches, but those coaches didn't necessarily represent
(13:57):
success all the time, right? It's it's more of like a way of
life where you have delete that part.
No, they don't delete anything. You have foil on your head.
You're living in the woods like a woman leader is out there
moving and shaking. She's not putting foil on her
head and thinking the world's going to end right.
Or going out in the woods and having a scream fest.
(14:18):
Yeah, exactly. Like saw floating around on
media recently. Exactly.
So there's so I think it's, it'sthis idea of like we relate to
you because we're successful in business and we're also going to
show you how to use like your spiritual essence and energy as
the fuel for your business and your success instead of
achieving as the fuel. Yeah, I think one of the the
(14:39):
things that it's a big turn off for me as far as a turn off as
in doing business with women, yeah, is when they're trying to
be so masculine. Yes.
And, you know, one of the thingsI really appreciate about my
girlfriend, and she's a powerhouse when it comes to
women in business. And.
And what I appreciate about her is, is she's not trying to be a
(15:00):
man. She's very feminine.
Yeah. And and that's why I appreciate
about you is you're not trying to be the boss.
Yeah. You know, boss lady.
Yes. And I think that a lot of women
are trying to be boss lady. And it's not congruent.
It's not normal or not. It's not that.
It's not normal, but it's just not natural.
Yeah. It's not.
You don't have to be like that. No, you know, to be successful,
(15:22):
you can still be a woman and be successful.
Yeah, you don't have to be like in this, because I think what
you're saying is like this facade of like this dominating
energy to get things done, whichis full of control and
masculinity, which is polarizingto a man.
That's one of the things I really, really love about
President Trump, yes, is how he surrounds himself with very
powerful, intelligent women. Yes.
(15:44):
I mean, if you look at his administration, half of it, I
don't know if it's half or 30%, but there is a lot of women in
his, in his staff. And you probably know this, that
he's the first person to ever hire a woman to be the general
contractor of one of his skyscrapers.
I think that was in Chicago or New York, but first time and
(16:07):
then she turned on. But whatever, you know, we'll
leave that out. You give somebody a couple
$1,000,000, they'll say anythingif they're desperate, unethical
people. So with sole charge now, yeah.
Do you do live events? I think I saw something like.
That yeah, yeah. So basically we offer live
events, they're called pop ups and they're to give an in person
(16:27):
experience of the curriculum andthe transformation because we
really believe that transformation doesn't have to
take time. So we want people to see that
within two hours, you can come and leave different.
And so what's also rolling out is our soul charge centers.
And so one of the things that I realized in working with these
powerful women leaders is we would get through 6 to 9 months
(16:49):
of work with me. And then they would want to
start seeking out a functional medicine doctor to check into
their physical body and their hormones because they're
starting to feel alive and aligned inside.
But then they would want to takethat outside.
And so with our Soul Charge centers, you come in, you have
an assessment with the functional medicine doctor and
one of our Soul Charge coaches, and we actually work together to
(17:10):
bring your inner world and outerworld aligned.
And then we have a series of body workers, massage therapy
and different energy machines like the biocharger, like the
ozone sauna, the red light therapy.
And the outcome of a Soul Chargecenters is to give a place where
people can come for that internal and external
transformation and then they canopt to work on themselves more
(17:34):
deeply through our group coaching programs and our
one-on-one programs. And so that's what Soul Charge
is today. So we have a location in Boise
and then are rolling out Orange County, California and Sedona,
AZ next. Yeah, that is really, really
cool. I like that.
I'm excited about that. I did 2019.
I started doing a lot of work onmyself.
(17:55):
I've read many, many books. One of us, The Body Keeps Score.
Yeah. Oh, that's such a good one.
Yeah. And then the motion code, yes.
Do you have any of the motion code like therapist?
Yeah. So it's funny what a woman that
I was interviewing this week to be one of our coaches is
certified in that, in that modality, if you will.
One of the things that I like tolead with with Soul Charge is
(18:18):
that we are modality free. So that we instill in our
clients that you are the creatorand the source of it all.
And a motion code or tapping or whatever supporting things you
might do are in addition, but that you have the ability to
command and create your reality without anything else.
You know, that's great that you're doing all of that because
the when I was involved in real estate and even today when I go
(18:42):
and speak at other places, I'll I'll talk to other women and
stuff that are there and they'regetting business coaching.
But again, it's on the the moneyside, you know, on the success
side. And before we went on air, my
daughter who's the producer Chastity of the show, we were
talking about the demographic and how its majority men.
(19:03):
And that's really the social media side because of with the
credit repair business and stuff.
But what I learned in see in 19,no, it'd been around 2003, I
went through AMBA program in Colorado and it was a Christian
based MBA program to become a financial pastor for New Life
(19:27):
Church. And it was 18 months long, three
days a week. And it was how to create a
budget and how to we become debtfree and all the, the financial
stuff. And one of the things I learned
in there, it was over 80% of finances in household finances
are controlled by women, 80% or more.
(19:51):
And what was really unfortunate about that is they don't want to
run all the money. And that's what I found when
when I most of my tax clients are women.
Or the credit repairer of the men that sign up because they
screwed up the credit for both of them and then they're trying
to fix it. That's so interesting.
And but very few women want to run the finances, but they're
(20:13):
stuck with it because the men just don't want to take
responsibility of actually managing the money.
And I think it would be great ifthere was more of an emphasis of
training women on how to manage the money to take some of that
pressure and stress off of them because they already have so
much, you know, And I also see that women get very guilty.
(20:36):
They they blame themselves and they hold a lot of guilt where
men, they just kind of brush it off like, yeah, I screwed up my
credit. Big deal.
Doesn't matter where women were are looking down the road, you
know, because they know that forthe next 7 to 10 years that late
pain was going to hurt them. Or 7 to 10 years.
The the fact that they didn't file their tax return.
(20:58):
I don't. I'm trying to think of how many
women I've ever talked to that went years without filing their
tax return. I can only think of one.
Wow. On the man's side, though, it's
dozens and dozens. Like, yeah, I'm filing my taxes
for five years and it's no big deal.
You know, how would you feel, Stacy, if you hadn't filed your
taxes? I can't even.
Imagine I can't process what you're saying right now, but I
(21:19):
think what you're saying is so true.
Like women not only take it personally, but they process it
totally personally that if they don't pay a bill, they're bad
versus it's bad. It's more of like a shame game
as it relates to money than for men.
Like that's not the same story. Yeah, it really isn't.
No, it's like I'll just go make some more money or all.
(21:40):
Exactly. Something else.
Yeah. Yeah.
And I think women also look at it like as very like finite
where it's like if they mess something up, it's like
punishment forever kind of thingversus like, again, they're just
like are taking it personally versus it being separate outside
of them. Yeah, they can't.
I I think men can really. At least I know for me when I
(22:02):
was a fireman that when we wouldgo on really difficult calls, US
men that were there, we just, wejust compartmentalize, you know,
we stick it in a little box and stuff it away and and then maybe
it comes out someday, maybe it doesn't.
Yes. Where are female firefighters?
They they process things a little bit different, you know,
(22:24):
with that. Yeah.
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stories? You know, tell me about someone
that came to you and went through the program and where
(23:52):
they're at now. Yes, which so there's one client
in particular that came to the came to the program.
She had basically was going through kind of like an
identity, not an identity crisis, but just like what we
(24:14):
see a lot in our clients is they're successful and then they
hit this glass ceiling that theycan't really see is there and it
just feels like the things that used to fulfill them doesn't
anymore. So there was a woman that came
through the program and she wanted she had one career that
she had been in for years and years and she wanted to launch
(24:36):
an educational system, more of the online products and services
and had this idea brewing and she also wanted to write a book.
She wanted to get this out into the world and she had an idea of
what she wanted to charge. So that's one thing about the
program is not only do we extract these ideas and visions
out of our clients, but we also make sure like the pricing is
(24:58):
really dialed in because women tend to under charge and not
charge what they're worth. And so we're really conscious of
that. Anyway, she came through the
program after six months, she launched the online program and
then within 12 months more than five times the price on what she
wanted to charge for the programand has now been selling the
(25:21):
program. And just feels really aligned
and also fulfilled in not only just her main gig, if you will,
but also like what she's doing to to change the landscape of
that industry through her products and services, her
educational platform. You know, that's interesting to
say that because it reminded me of I have 3 three clients right
(25:44):
now that are women that women owned businesses and all three
of them, I told them that they need to add a zero to their
prices. All of them.
That's. So good.
Add a zero and they're like no one will ever pay.
I'm like you add a 0 so you knowone was charged and whatever.
So you add a zero to it and evenif 90% of the people tell you
(26:05):
no, you get the same amount of money when at the end of the
day. So instead of having 10 clients,
you now have one client at the same profit margin, technically
a much higher profit margin. Right, right.
So I do see that it's very, verycommon that it's, I think that's
the motherhood issue that they want to take care of someone and
(26:28):
they feel guilty for charging too much.
And I also see that with even with my employees that the men
never have a problem asking me for a raise.
Yes, but with the exception of one employee I had the, the
women would never ask for it. Yeah, you know, and I would have
(26:48):
to bring it up. Yes.
And so I think that's that's a very common thing that they just
they feel under like they need to, they don't feel good about
charging as much. Yeah, well, and they, they miss
misinterpret that like leading and rescuing.
They're totally two different things where it's like the women
(27:12):
that are out there taking care of people or not charging what
they're worth because they want to help people is just another
form of self sabotage and them trying to rescue.
And when they're trying to rescue, what they're saying is
that their clients are victims and they can't be resourceful
and pay their prices. So it's a whole web that we
weave. Yeah, Yeah, I know.
When I when I first launched my tax consulting business, you
(27:33):
were like charge more. Yes.
I know I was like. Out of 0.
I was giving your medicine back to you.
Exactly. Yes.
Speaking of motherhood, yes. Tell me about the little girl.
Yes, Legend Blaze, she is 2. She is fiery and expressive and
(27:55):
it's so interesting. So my husband Zach, as you know,
is like built like football player.
So he's like, you know, has thatlike tackle energy.
I can't ever remember what position he played, but he
tackled people. Yeah.
But she has like this very girlyside, of course, and then this
like, I'm coming for your throatkind of side to her.
And it's really cool seeing her.So she's 2.
(28:18):
She's 2. You know, I, there's a gentleman
in my forum, my EO forum that has, I think the baby's now like
four months old. Oh wow.
And I said when they turn six months old and old, that's when
they're fun. Yes, Prior to six months old, I
don't want to have anything to do with them.
Yes, they're cute, but it's fine.
Yeah, yeah. It is.
Funny. Well, and isn't there something
(28:39):
where it's like they always looklike the the man first so that
from like the primal days the man like wouldn't?
Yeah, I read that. I read a thing that said that
when babies are born, they primarily look like the fathers.
Yes, and then as they get older,they'll start looking more like
the mother. And the reason for that was so
(29:02):
the father knew it was their baby.
Yes, I heard that. Too.
And in in the animal world, if they don't think it's their
baby, they'll kill him, you know, So for example, I went to,
you know, three years ago, I went on no, four years ago I
went on a bear hunt. And it's this island where they
only let four people a year ago on this island.
(29:24):
And the primary reason for the the bear hunt is because the
males, an individual brown bear male in Alaska will kill as much
as 12 babies a year if they don't control the most dominant
males, if they don't, you know, harvest them or whatever and
kind of control that population.And it's because they're trying.
(29:47):
They're the reason that they will kill 12 babies.
They'll also kill 4 to 5 females.
Wow. Because then the Mama tries to
protect the baby Cubs and, you know, on the whole thing, and
then the the male bear ends up killing everything.
Yes. Yeah.
Because they want to kill the babies of their competition, if
you will. Wow.
So is she starting to look more like you?
She is. Yeah, yeah.
(30:08):
Yeah, that's a good thing for her.
I. Know thank God I'm like she is
mine, no. Yeah, she's yours.
Yes, she's mine. I remember when Chastney was
born. I was actually Fort.
I was in Fort Leonard Wood. Oh, my God.
Missouri, when she was born and then when I finally graduated
AIT school, the helicopter school, I saw Chastity when she
(30:29):
was three months old, three or four months old.
But it she looks so much like mewhen she was first born, I was
like, yeah, that's my kid, Yeah.That's amazing.
Yeah, and then as she's grown older, you can.
It's interesting. I have three children and I
remember their mom would get so upset because, you know, we got
married in high school and so bythe time I was 21, I had three
(30:51):
kids. So we were kids that had kids.
And I remember we'd go to the doctor, doctor appointments, and
we'd try to schedule them all atthe same time.
And the doctor would always ask her, is it the same father on
all three, 'cause my kids look different.
You know, chassis is very tall and my middle daughter's very
(31:11):
short as in like 5-2 Chastity's 511 or 510.
And Toya has short, long or I mean has curly hair.
Chastity has WAVY hair and then Indy's.
So Chastity and Toya have brown hair, Indy's blonde.
So they all look different, but they they're very, they look
similar as well. So I remember she used to get
(31:32):
upset. She's like, yes, they're from
the same father. I.
Like that. I still can't believe that you
spent time in Fort Rucker. That's crazy.
Yes, Fort Rucker it was, it was great.
I had such a good time at Fort Rucker I so my plane ride from
Boise, ID to Fort Leonard Wood was delayed.
So because it was delayed I got to Fort Leonard Wood, MO late.
(31:54):
So I missed the bus for my class.
So then I then went into the next class which was 2 weeks
later. So I hung out in the barracks
for two weeks with all the guys that were going home and they
said the first thing you got to do is go shave your head.
So go shave your head and then take your BD US, which were our
(32:14):
battle dress uniforms. Well, I guess Sawyer wants to
come up on the couch with you. Sawyer is my service animal that
if you're watching on YouTube, you can clearly see him if
you're listening. Yep, he's going to get up on the
couch with you. So they like go take your BD us
and wash them in hot water and bleach them out, make them look
(32:37):
used. So that's what I did.
I went and shaved my head. I washed out all my BD us and
then I hung out. Everybody thought I was going
home. So the drill sergeants didn't
mess with me at all for two weeks.
Well, because I'd missed that meant meant I also was two weeks
behind on my advanced training at Fort Rucker.
(32:57):
So when I showed up at Fort Rucker, I was in between
classes. So I went to work for the
Sergeant major and when I'm talking to Sergeant major, he's
like, oh, so tell me about yourself.
And I so I started telling him that I used to be a funeral
director and a bomber. And he's like, really?
And I said, yes, he goes. I was too.
So then he's like, you are now my personal assistant.
(33:19):
So for the four months I was at Fort Rucker, I didn't have to do
all the dishwashing and the latrine duties and washing the
none of it. And I only worked Monday through
Friday, had Saturday and Sunday off as his personal assistant.
So my Fort Rucker was amazing experience.
I've always wanted to go back just to see what it looks like,
(33:40):
you know, like just to see whereI was born.
What It's what it's like, 'causeI, I've never, you can't even
see it on a map. When you look at Alabama and see
the fact that you are like Fort Rucker.
I'm just like, I've never heard of someone else being from Fort
Rucker or not from, but I've been there, yeah.
And it was interesting 'cause I wore a flight suit because I was
on the flight crew. So here I was, 18 year old
private walk around with all these people saluting me all the
(34:02):
time because they thought I was a pilot because I was part of
the, you know, the aviation group.
So, yeah. But that was a lot of fun, yeah.
Love it. Yeah.
And I was there from the end of July till the end of November
of. What year again?
Of 1990. 90 So I was there in 8687.
You were born in 86. 87, yeah. Yeah, it was.
(34:25):
I was there just two weeks ago. In Fort Rucker.
Well, I went through, OK. Through.
Yeah, I went through. So I went from Houston to Panama
City, and then I went to that regenerative beef ranch.
Oh. That's right, yes.
Yes, White Oaks Pasture and learned about how to run a
regenerative farm. Yes, Stacy is one of my
customers on my eggs. Your eggs are different.
(34:46):
I must say my my daughter's nanny found a woman in Horseshoe
Bend that sells her eggs. And so she's like, oh, I can
just bring them. And they are so much different
than your eggs. I bet she keeps them locked up
and I bet she feeds them a bunchof grain.
So I I don't feed my chickens very much from about April until
(35:09):
about November. So I give them a little bit of
food at night to get them to go into the coop because they want
to stay up on top. And if I leave them out, the
raccoons get them. So I don't feed them very much
other than my worms. I I buy bags worms.
Your worms are special. Yeah, they're the and that's
what I use for the $6 a dozen that you give me.
Yes, that's what I buy treats for my chickens.
(35:32):
And but I learned at this farm how to I don't use any pesticide
anyway in my yards. I don't use any weed control
which I don't know that my neighbors appreciate all the
dandelions in my you. Did have quite the Grove.
The last time I was, they were out of control.
Yeah, but you can see I don't use any weed killer.
(35:52):
Yes. It's al naturale.
This weekend I'm going to make some.
OK, so it's a gallon of white vinegar, 1/4 cup of laundry
detergent, and then I think somebaking soda.
That's so interesting because I do have some weeds that I want
to kill on the gravel and stuff,but I'm not going to go out
(36:13):
there and put, you know, Roundupon it.
No one, it's bad. And two, it goes into my well,
yes. And then I actually my yard and
I have a very large yard. Yes, you have a large yard.
My lawn guy bags it up and givesit to my cows.
That's so smart. So they eat all of that.
So I'm not going to use Roundup on my yard either.
What about the laundry detergent?
(36:34):
It's dish soap. It's so it's biodegradable dish
soap. The dish soap makes it.
I may maybe I said laundry detergent.
I meant. Dish.
That's why I was like, wait, I think.
That'd be like Dawn dish soap. What it does is apparently is it
will make it more sticky. Got it.
So it'll get on the leaves and then the vinegar.
Oh, and salt. That was the other thing.
Salt. The salt kills it.
The vinegar and salt mixed together the the weeds don't
(36:58):
like it. But what I learned at this
regenerative farm from Will, he said that we don't, I don't.
I used to, when I run an industrial farm, I every day I
look for something to kill. A weed, a dandelion, a Bush.
He goes, I don't try to kill anything anymore because what he
does is one month it'll be cows,and then they take the cows off
(37:21):
the land. And then a month later they'll
bring in the goats. And then they bring in the sheep
and then they bring in the pigs and they bring in the chickens.
If the cow doesn't eat it, the pig, chicken or sheep will eat
it and the sheep and goats will eat anything.
He goes. That's how I control my weeds.
And then eventually they just don't do very well.
And if they, the pigs like eating anything and then he
(37:41):
brings in the chickens and it's,I figured out a way now to keep
the raccoons away. I need to get a perm, A permes
dog permes, something like that.It's like a big sheep, you told.
Me about this. Yeah.
Yeah, the big sheep. Like yeah, so I need to find one
to rescue. Sleeps outside.
With yeah, sleeps outside with the chickens and it keeps the
raccoons and coyotes away. So that's great.
(38:02):
Right now I have AI got about 20hens and I have two of them that
are laying on about two dozen eggs.
Wow. So in a couple weeks there'll be
little babies. You can bring Legend over to
play with the babies when they're a couple weeks old, not
when they're super fragile. Yeah.
So but it's fun running the little farm thing.
(38:23):
Yes, my little tax game. Well.
It is perfect perfect property for it.
Yeah, yeah. And a perfect tax game, too.
It is a good tax game. So Speaking of taxes, yes.
What is your favorite tax deduction or tax strategy?
What do you got so far? I mean, I would have to say it's
using legend as a model. OK.
(38:44):
I mean, you just can't get any better than that.
And using the house as a retreatcenter, right?
Yeah, yeah. Yeah, so those would be the two
using Legend, that's $15,000 a year that you can make at sole
charge and not pay any taxes. And then on your house, you
know, you could, you could easily do 40 to $50,000 for your
(39:05):
house. Yeah, because you you have a big
swimming pool too, right? Yeah.
That's where we have all of our company parties.
Yeah, you have the company partythere and the barbecue and then
you can go to the the butcher and get all the steaks and stuff
to make sure that's tax. Deductible.
Yes, exactly. Just make sure you're
documenting it who's there and then you have to, you didn't
used to have to do so now that you have to do you have to
(39:25):
document what you talked about. So half the time has to be
talking about your business witheverybody.
Yes, yes. Well, and I'm so grateful that I
have you as my strategist. To come out with.
All of these things. Make sure you have all the
documentation in. Line right, all of my minutes.
Yes, your minutes and your operating agreement and your
bylaws and all that. Stuff.
(39:46):
What is your favorite strategy? I think my favorite strategy
that I use is the Guster rule OKand Home Office OK if you you
can do one or the other. However, if you file joint.
With you and Zach, if you file joint you, you can only do one
(40:07):
or the other. But if you and Zach file
separately, yeah, one can do theAugusta rule and one can do the
Home Office. And I'm not talking about the
$1500 CPA Home Office. We'll talk about the 10 to 20%
of the household expenses. Yeah, yeah.
CRCPA was just giving us the 12:50, not even the 1500.
And it's because Cpas think of ACPA like a referee at a
(40:29):
football game. Yes, they know the rules, but
they're not allowed to coach. They if you called a time out,
if you're losing 14 to 0, you know, you call time out.
You don't run over to the referee and ask him how to beat
the opposing team. But that's what most people do
with their taxes. And they, they're always, I need
a more aggressive, a more creative ACPA.
(40:50):
And I'm like, no, you don't. You need a tax strategist
because the CPA is there to makesure you follow the rule and
also make sure the IRS follows the rules.
And even though the CPA knows the rules, they're not legally
allowed to coach you on how to win the game of tax.
And it's really unfortunate thatthey're not allowed to do that.
(41:14):
But that's the way the the rulesare set up.
You know, they're not allowed totell you they'll.
And some of them will kind of hint around a little bit like,
oh, you can do this. But really, you have to come up
with it on your own by going to seminars or coaching or you hire
someone like me to come up with a strategy for you and then
prepare it for your CPA. Yeah.
And then once it's prepared, your CPA is like, Oh yeah, you
(41:36):
can do that. Yeah, yeah, exactly.
Run. The play.
Why didn't you tell me that before?
But I think what you said is so genius because I people don't
look at it that way. People look at the CPA is as if
they're the coach and you're thecoach and the CPA is just like
echoing, yeah, you can run that play, but we most people don't
have place to run. No, it's that's crazy when.
You put it only plays that they can coach you on because there
(41:59):
are, there's a few that you can they can coach you on.
It's an IR, AA4O1K, an HSA or a 129 plan.
That's it. The government approved
retirement pension plans that the government can change at any
time they want. That's about the only thing they
can really tell you, which is unfortunate, but you know, we'll
(42:20):
just keep on sharing the word totally.
So when you got the other question I like to ask people is
how you use business credit or just credit involved in your
business? Yeah, You know, have you started
building any business credit at all?
And most people don't have it. They they have good personal
credit, so they just leverage that.
Yeah. I mean, we, there's like 1 Amex
(42:42):
that I have like for the business, but everything else
has just been personal. Yeah.
Is it the American Express, the Platinum?
Yes. The one you have to pay off
every month? Yes.
Yeah, I hate that. Yeah.
Yeah. What is what do you like?
What's 1 of the benefits you like from that card?
The well, I'm not using it as much anymore, but when I was
(43:02):
using it was just the airline miles.
Yeah, yeah. I mean, that was that was huge.
I think when I signed up with it, it was like it also was the
spend, right? Yeah.
It's nice that you they don't have a a lot of people are like
they will say to me, they're like, I want the credit card
that has no limit. Well, there isn't one, right,
Right. That it just has no preset
spending limit, but there is a limit.
(43:24):
Yes, yes, yeah. The limit is making sure you pay
that off. Yeah, yeah, yeah.
They don't. Just say, oh, spend all you
want. Right, right.
Yeah. There's a lot of benefits to
that card that a lot of people don't know of, like free Walmart
Plus. Yeah, so I use that for Diesel
and then you get free deliveriesand some other stuff.
And then also I think I get Paramount Plus for free, which,
(43:48):
you know, it's TV, you know, themovie show or the movie channel
and then gift cards. I.
Mean there's a ton. Of there's gift cards and then
the usually get like a $200 airline credit so you pick what
airline and then you can use that for baggage or food or
drinks on the airline out outside of a ticket.
You can't use it for a ticket atany other expenses and then
(44:10):
access to the clubs, which that is.
I don't mind layovers and delaysmuch.
Not like before where you couldn't go into a a club and
relax. And there's some really good one
with beds and gyms and movie theater.
I went to a club once in China at a whole movie theater there
(44:32):
and showers and bedrooms where you can take, you know, naps or
sleep there. The club in Miami I'd go.
A lot of times I will fly to Miami and do the red eye and
then check in the club and get 7hours of sleep.
That's awesome. Right inside the club.
It's comfortable. And then the the concierge
service has been great. You can call them and they'll
(44:52):
book airfare for you, get your hotel rooms, get your car and
then also the travel insurance. It's been really beneficial this
trip that I went just a week agofrom Florida.
I went to Florida, Alabama and then Georgia and then ended up
in South Carolina. When I picked up my car, the
(45:13):
whole side, somebody had sideswiped something.
And so I went back to the airport and I have a video of it
and I went inside and they're like, oh, we'll give a new car.
And I'm like, I'd already waitedtwo hours for a car.
I'm like, I, I don't need to wait anymore.
But what's interesting with certain cards?
So your signature series Visas, so your cost goes your the good,
(45:34):
the good, good credit credit cards with Visa and it says
signature in the bottom right hand corner.
They come with the travel insurance and rental car
insurance. So if you did get in a car
accident, you don't you don't have to use the rental car
insurance. And sometimes like when I go to
Vegas and rent a car, the insurance is more than the car
(45:54):
rental. And they make really good money
on that car rental insurance. And I learned recently how
they're they're making the moneyon that as well as the warranty
stuff. And that's captive insurance.
It's called an 831-B. Oh yes, our friend Bree.
Yes, our friend Bree. So I went to their boot camp a
(46:16):
few weeks ago and learned how you can take 30% of your gross
revenue and you can what SRA does.
That's the company that Bree works for. 831-B is the name of
the tax code of the programs like a four O 1K but it's 831 B
and it works a lot like a four O1K.
(46:38):
You can deduct up to 30% of yourrevenue or $2.5 million.
So sole charge could take 30% ofthe revenue and pay for yourself
insurance. So SRA would set up an insurance
company for you, AC Corp, so youcould take, I'll just make up a
number, you can go up to two anda half, $1,000,000.
(47:00):
So you can literally take two and a half $1,000,000 out of
sole charge every year. Put it into sole charge
insurance company as a tax deduction and as long as you
don't have any claims against your own company, then that $2.5
million minus the few $1000 in fees is accessible to you tax
free. And you now can invest that
(47:22):
money in the stock market or youcan go buy real estate with it
or you can go buy another business with it.
So it's tax deductible, 30% going in tax deductible.
Then you can go out and invest it and it's a lot like a 401K
because after 10 years that money sits there and now you can
start pulling it out either a loan tax free or you can pull it
(47:45):
out with long term capital gains, which is half of what
pulling money out of a 401K would cost you.
So it's insurance and, and when you start going down and digging
in into the weeds with taxes andcredit, there's some really cool
stuff you can do. Yeah.
You have so many resources. Every time we talk I'm just like
I need to just run it all. Do you run?
(48:06):
Do you do anything with Microsoft or do you do anything
with like your education? Is it online, cloud based or
anything? No.
So we have a portal that we we send clients through.
But as far as the the group coaching, it's all live delivery
with the coach. OK.
Yeah, Microsoft has this programright now.
It's a $500,000. It's essentially a grant, a
(48:30):
$500,000 grant where if you use their products to manage your
company, they're trying to get money or trying to get business
away from from Google. So they literally you go get a
loan for $500,000. They make the payments on this
loan and after five years they pay off the loan as long as you
(48:53):
use their products instead of Google for their storage and
then Azure and all the rest of the stuff.
So for tech companies, it's a it's a big deal, $500,000 for
free essentially. Yeah, of course you got to have
good credit in some other things, but you don't have to
qualify. You don't have to have the
income to qualify because Microsoft pays the the payments
(49:14):
on it. That's so interesting.
Yeah. So you have one American Express
card for sole charge. Do you use it much?
No, not anymore, because you just don't have a lot of
expenses. Yeah, yeah, yeah, yeah.
I used to use my cards a lot. I have millions of points and
now that I'm not really promoting Fortress on the credit
(49:35):
repair side on Facebook, well, it it's been so much fun.
Stacey here, you too. Where would people find you?
Soulcharge.com is the best place.
Soulcharge.com. Soulcharge.com.
SOULCHA. rge.com. Soulcharge.com.
What if I don't want to go thereand I want to go to Instagram?
You could go and find my handle,which is at Stacey Baronfuss.
(49:57):
Stacey Baronfuss, it's been so great having you here.
Thank you. Thanks for having me.
Yep.
76% of Americans live paycheck to paycheck and according to
Forbes, 93% of business owners pay more than legally required
to pay an income tax. And nearly 50% of all Americans
have bad credit, but not you, atleast not anymore.
See, this is the school of wealth where you learn how to
(00:21):
maximize your credit, minimize your taxes, and multiply your
assets so you can create generational wealth.
Hi, I'm Romney Lambert, certified FICO credit
professional, author, speaker and tax strategist.
For the last 20 years, I've helped 10s of thousands of
Americans just like you take control of their money, fix
(00:42):
their credit, wipe out their debt, cut their taxes by 50% and
multiply their assets. If you're ready to break free
from the rat race and start building a life of freedom and
abundance, then you're in the right place.
Welcome to the School of Wealth,all right.
(01:02):
Welcome to the studio, Stacey. Thanks for having me.
I'm very excited to be here. Yeah, tell us, because I don't
even want to try to pronounce your last name.
I'd just butcher it. Baronfuss, Stacey Baronfuss.
Baronfuss. Baronfuss.
Easy. Baronfuss.
Baronfuss. That's a lot easier than what it
looks like on when it was written down.
I know. And it's Stacey with AY, No E.
(01:23):
Yes, yeah. Every once in a while I go to
text you and I type in yes. It doesn't show up in the Oh
yeah, no E Yeah. Well, thanks for coming over.
Yes, I'm excited to be here. I'm excited to have you here.
Yes, I'm excited to bring another element to the School of
Wealth today. Yes, we're going to talk about
women and wealth, which you are.My first woman on the show?
(01:46):
Yes, since 2019. Wow, I feel honored.
Yeah, last one was, I call her Yoga Jenny, OK.
Followed up by yoga. Jenny Yeah, Yeah.
So let's get into it. Where are you from?
Originally, so I was born in Alabama, but grew up here in
Idaho in the Sun Valley area andmy junior of high school moved
(02:11):
to Cascade and while I was just miserable in Cascade ID
graduating, I was joking with some friends and said I was
going to be a a real estate agent at Tamarac.
That was a resort that was opening up in the two you know,
2000 and three 2004 it was launching and I was joking with
some friends and applied to be asalesperson and they ended up
(02:32):
hiring me as one of the sales coordinators.
So, you know, handling all the files and that's where the love
of real estate began. Was a senior in high school at
Cascade High School just being an assistant and a Hostess up at
Tamarac so. So you went from Alabama?
Yep, in time in Alabama. Yeah, Fort Rucker.
That's where I was. Born.
Oh, you were. No way.
I've never heard of anyone ever mentioning Fort Rucker.
(02:54):
Yeah. Are you sure?
I guess I'm sure. I spent four months there
learning how to fix helicopters.That's.
Amazing. And then I planned on spending
two years there to fly helicopters because I that's
originally what I got in the military to do was fly.
Yeah. Helicopters.
And my dad was there. He was an air traffic
controller. So.
Yeah. And so he, that's why we moved
to Haley, because he was a part of opening the tower in Haley,
(03:18):
OK. Yeah.
So you went from Fort Rucker, born there, and then you went to
Haley, Idaho. Haley, which is right outside
Sun Valley, Yes. And then you went to Cascade,
then I went to Cascade. So talk about a big culture
shock. Huge culture shock and I often
say to people like Haley is not huge, but it is giant compared
to Cascade. Like I had 23 people in my
graduating class in. Cascade.
Yeah, cascade is very small. Very small.
(03:40):
So then you went to work as a sales Rep for the Tamarack Lodge
and Resort? Yep, Yep.
I just took my grandson there a month, about two months ago now
to go snowboarding. So it's first time in powder,
which I can't wait to take him to Utah or Colorado to go
snowboarding. He had a great time.
So did my daughter with the snowboarding up there So that
(04:00):
the resort there is actually recovered.
Yes, Yeah. So you started at 19?
Yeah, so at the time I was there, 17 and so was an
assistant and then just fell in love with real estate and the
fact that there's no ceiling. You can create, you know,
whatever level of success you want to create.
And also you can change the client experience because when I
was there, it was, keep in mind,like O3O4.
(04:21):
So it was like wild. Times.
And people would call in and they wouldn't get calls back.
So I was excited about elevatingthe client experience from that
angle. You know that that's the thing
about real estate is it's funny,I go to places and events and
I'll ask, you know, people, whatdo you do?
And they're like, oh, I'm in real estate.
And I'm like, can you be more specific?
Like what do you mean you're in real estate?
(04:42):
Because there are so many different aspects of real
estate. And I spent a little time with
real estate myself. I've been my first house I went
up to and saw it recently. Really.
It's still there? It's in the trailer park in John
Day, OR OK. I bought it for $15,000 in 1989.
See, I'm surprised it was 15,000.
(05:04):
Yeah, that was was a good. One, it was a nice one and I
listened to family and they saidwhen I moved.
So I left John Day, Oregon to goto Denver, Co to become a
fireman. And they're like, you don't want
to be a property manager, Sell it.
So I sold it for like 16 or $17,000.
OK, that's probably one of the biggest mistakes I've ever made
(05:25):
in real estate because I, I sat down and I figured out the the
amount of rent that I received. It was over $300,000 I would
have received in rent. Yeah, you can make a lot of
money in trailer parks, you know, Speaking of different ways
to make money in real estate. Absolutely.
So you were involved in real estate at the same time?
I was. So I bought a brokerage in 2005
(05:49):
and I owned it until 2015. Exit Realty franchise in
Colorado Springs. So remember that stated income
loans. Yes, yes.
You just state how much money you made.
Yes, you have a heartbeat. You're in.
Get the money and go. Yeah.
And go there Totally. So how long did you do that?
So I was licensed in 2006 in Boise.
(06:09):
So I migrated down here, got licensed in O6 and then did that
until 2021. My, I did my first subdivision
in 2020 and that took a long time.
And I think it wasn't just the subdivision that I was ready to
be done with real estate, but I I always had this different
calling that was brewing well before starting real estate and
so stopped it in 2021. So you stopped it?
(06:32):
Do you still have a real estate license?
I do, yeah. Yeah, I still have my broker's
license. I always say like it's makes way
more sense keeping that than going through all the schooling.
That's yeah to get it back. Exactly.
Yeah, yeah, yeah. So 2 What happened in 2021?
So in 2021, I started a company called The Truth Teachers.
And the reason that I started that was because in 2013.
(06:54):
So I'll take you back in time. I had set a goal with my real
estate team at the time to go from 6,000,000 to 32,000,000.
And I wanted to do that in a year and we did it in just about
18 months. And we did that.
And I was sitting in the office of the developer, but we were
all celebrating this milestone and everyone was thrilled, They
were excited. Everyone except me, the person
(07:16):
that had the vision, the idea, paid all the bills, everything.
I wasn't feeling anything. And so that sent me on this
journey of personal development.So I went to India a few times.
I did all the Tony Robbins, any personal development that I get
my hands on. And there was like a different
conversation that I wasn't hearing.
And that was bringing like spirituality and business
together and harnessing those two things.
(07:38):
And so that Fast forward back to2021 is what inspired truth
teachers to start, was wanting to bring to the marketplace what
I myself couldn't find. And so that's what took place in
2021. Wow, yes.
So you, you were doing at that time 32,000,000 in gross sales.
Yeah, that's a lot. Yeah.
Yeah, I think the average then. It was a lot.
(07:59):
Yeah, even though, yeah, becausethe average realtor is like 3
deals a year or something. Yeah.
And once you go through your family, then you don't do
anything after. That, yeah, exactly.
Yes. So you were quite successful.
That's very successful. Yeah, yeah, we were, you know,
the top number, I mean. That's $1,000,000 a year in
commissions. Yeah, yeah, yeah, yeah, no, it
was great. And I think that's what confused
everyone was like, I just had towalk away and everyone was like,
(08:22):
how are you walking away from the successful business?
And it was just like, I couldn'tstart the new thing with my
identity was so wrapped in it, starting it so young.
So yeah, separated it again. Looking back, probably a more
mature move I would have made today, but it'll it's all good.
So you went from that to truth teachers?
Yes, Yep, and. Then what's?
(08:43):
And so Truth Teachers is primarily working 1 to 1
consulting women leaders that had businesses over 7 figures.
Because what I noticed was that there was a conversation that we
were desperately needing in the marketplace that wasn't about
performance coaching. It wasn't about, you know,
sitting on a mountain in India for 30 days like I had done.
But there was something where wecould bring the world's
(09:05):
together. And so Truth Teachers was one to
one coaching again with those those women leaders.
There's not much in coaching like true coaching for women,
successful women. I know there's, I know there's
life coaches and you know, othertypes of coaching, but there's
not really much out there for women, is there?
No. And it there's not much, there's
(09:26):
really nothing for women after you're successful.
Because what happens is as women, it's like we become
successful and what happens is we leave ourselves out of the
equation. And so there's nothing that
helps us sort of on the heroine's journey like the
hero's journey. Like there is, I think, you
know, in the life coaching world, 'cause this isn't life
coaching. When you figure it out life,
(09:47):
like when you're successful in life, what is it?
It's more of that, you know, embodiment, coaching and
leadership piece. Yeah, I've done.
I have several female clients that I try to coach, you know,
but there's just so much of that.
I mean, I can coach you on moneyand credit and taxes.
Yeah, and that's about the extent of it.
Or, you know, leadership, how torun your company and how to, how
(10:08):
to interview people and bring out the best in your clients and
stuff. But there's, yeah, it seems like
for women, there's a lot more needed than just that.
And as a man, I I don't even know where to start.
Yeah, well, and I think I think I'm having an idea of a way we
can collaborate in the future aswe're sitting here.
But yeah, no, no, I know. I think 'cause there is this
(10:29):
piece of like women have an identity piece that's wrapped up
that's different than men as it relates to money and wealth.
And I think that's the piece you're speaking to where it's
like it matters who the woman thinks she is in handling the
money. Where men don't have that sort
of, you know, right of passageway that they feel like
(10:49):
they have to get there to be worthy to have the millions or
the billions. And women are very much tied up
in that. But maybe you can speak to it.
Maybe there is a man angle. I'm not.
Well, yeah, there's, there's definitely, you know, I say this
that women are born, men are made.
And what I mean by that is not in business, but just in general
in life, men have to make themselves they, they have to go
(11:14):
out and prove themselves to the world.
They have to become successful. Because when I say they have to,
in order to be a top shelf man, a man that women would desire,
they have to go out and do that.Where women don't necessarily
have to do that to be desired byman.
But on where I see that where you come in is and where these
(11:39):
women would really struggle is when they make the money is do
they deserve that money? And then when you start having a
family, how that can really tie into it?
Yes, Yeah, definitely. You know, you know, when I left
home at 15, my mom let me go. She gave me $20.00 of food
stamps and a bag of apples and see you.
And I really was bitter for mostof my life.
(12:00):
And I, I really, I kind of blamed her, you know, and is
really upset that she would choose my stepdad over me and my
brother. And it wasn't until probably
about 10 years ago that I learned that up until 19771978,
women were not legally allowed to have a credit card, to have a
(12:23):
bank account to sign a lease on an apartment or a house to buy a
car. Women could vote, but they
didn't have a right to have these accounts without someone
Co signing for them. And now that totally changed my,
my thinking of my mom. It was like, you know, she had
six kids at the time and she didn't really have a choice with
(12:46):
it, you know, because. And that really opened my eyes
on how women back, back in the day, if you won the 70s,
eighties, really how difficult they had it.
And they're starting to come outof it now.
Yeah. And now excuse me, With people
like you that not really allow them to blossom into something
(13:14):
else. Yeah, yeah.
And how many people do stuff like what you do with truth and.
Curious that's different. There's a lot of spiritual
coaches, there's a lot of business coaches and I'm wanting
to fill the niche between the two.
And so I think that in my experience and this is part of
why I created what is now sole charge.
(13:36):
So truth teachers, I created a framework within that that's now
sole charge. That's the physical locations
and like the group coaching justso you can connect that.
But what I found in my experience was that there were
business coaches and there were like the spiritual energetic
coaches, but those coaches didn't necessarily represent
(13:57):
success all the time, right? It's it's more of like a way of
life where you have delete that part.
No, they don't delete anything. You have foil on your head.
You're living in the woods like a woman leader is out there
moving and shaking. She's not putting foil on her
head and thinking the world's going to end right.
Or going out in the woods and having a scream fest.
(14:18):
Yeah, exactly. Like saw floating around on
media recently. Exactly.
So there's so I think it's, it'sthis idea of like we relate to
you because we're successful in business and we're also going to
show you how to use like your spiritual essence and energy as
the fuel for your business and your success instead of
achieving as the fuel. Yeah, I think one of the the
(14:39):
things that it's a big turn off for me as far as a turn off as
in doing business with women, yeah, is when they're trying to
be so masculine. Yes.
And, you know, one of the thingsI really appreciate about my
girlfriend, and she's a powerhouse when it comes to
women in business. And.
And what I appreciate about her is, is she's not trying to be a
(15:00):
man. She's very feminine.
Yeah. And and that's why I appreciate
about you is you're not trying to be the boss.
Yeah. You know, boss lady.
Yes. And I think that a lot of women
are trying to be boss lady. And it's not congruent.
It's not normal or not. It's not that.
It's not normal, but it's just not natural.
Yeah. It's not.
You don't have to be like that. No, you know, to be successful,
(15:22):
you can still be a woman and be successful.
Yeah, you don't have to be like in this, because I think what
you're saying is like this facade of like this dominating
energy to get things done, whichis full of control and
masculinity, which is polarizingto a man.
That's one of the things I really, really love about
President Trump, yes, is how he surrounds himself with very
powerful, intelligent women. Yes.
(15:44):
I mean, if you look at his administration, half of it, I
don't know if it's half or 30%, but there is a lot of women in
his, in his staff. And you probably know this, that
he's the first person to ever hire a woman to be the general
contractor of one of his skyscrapers.
I think that was in Chicago or New York, but first time and
(16:07):
then she turned on. But whatever, you know, we'll
leave that out. You give somebody a couple
$1,000,000, they'll say anythingif they're desperate, unethical
people. So with sole charge now, yeah.
Do you do live events? I think I saw something like.
That yeah, yeah. So basically we offer live
events, they're called pop ups and they're to give an in person
(16:27):
experience of the curriculum andthe transformation because we
really believe that transformation doesn't have to
take time. So we want people to see that
within two hours, you can come and leave different.
And so what's also rolling out is our soul charge centers.
And so one of the things that I realized in working with these
powerful women leaders is we would get through 6 to 9 months
(16:49):
of work with me. And then they would want to
start seeking out a functional medicine doctor to check into
their physical body and their hormones because they're
starting to feel alive and aligned inside.
But then they would want to takethat outside.
And so with our Soul Charge centers, you come in, you have
an assessment with the functional medicine doctor and
one of our Soul Charge coaches, and we actually work together to
(17:10):
bring your inner world and outerworld aligned.
And then we have a series of body workers, massage therapy
and different energy machines like the biocharger, like the
ozone sauna, the red light therapy.
And the outcome of a Soul Chargecenters is to give a place where
people can come for that internal and external
transformation and then they canopt to work on themselves more
(17:34):
deeply through our group coaching programs and our
one-on-one programs. And so that's what Soul Charge
is today. So we have a location in Boise
and then are rolling out Orange County, California and Sedona,
AZ next. Yeah, that is really, really
cool. I like that.
I'm excited about that. I did 2019.
I started doing a lot of work onmyself.
(17:55):
I've read many, many books. One of us, The Body Keeps Score.
Yeah. Oh, that's such a good one.
Yeah. And then the motion code, yes.
Do you have any of the motion code like therapist?
Yeah. So it's funny what a woman that
I was interviewing this week to be one of our coaches is
certified in that, in that modality, if you will.
One of the things that I like tolead with with Soul Charge is
(18:18):
that we are modality free. So that we instill in our
clients that you are the creatorand the source of it all.
And a motion code or tapping or whatever supporting things you
might do are in addition, but that you have the ability to
command and create your reality without anything else.
You know, that's great that you're doing all of that because
the when I was involved in real estate and even today when I go
(18:42):
and speak at other places, I'll I'll talk to other women and
stuff that are there and they'regetting business coaching.
But again, it's on the the moneyside, you know, on the success
side. And before we went on air, my
daughter who's the producer Chastity of the show, we were
talking about the demographic and how its majority men.
(19:03):
And that's really the social media side because of with the
credit repair business and stuff.
But what I learned in see in 19,no, it'd been around 2003, I
went through AMBA program in Colorado and it was a Christian
based MBA program to become a financial pastor for New Life
(19:27):
Church. And it was 18 months long, three
days a week. And it was how to create a
budget and how to we become debtfree and all the, the financial
stuff. And one of the things I learned
in there, it was over 80% of finances in household finances
are controlled by women, 80% or more.
(19:51):
And what was really unfortunate about that is they don't want to
run all the money. And that's what I found when
when I most of my tax clients are women.
Or the credit repairer of the men that sign up because they
screwed up the credit for both of them and then they're trying
to fix it. That's so interesting.
And but very few women want to run the finances, but they're
(20:13):
stuck with it because the men just don't want to take
responsibility of actually managing the money.
And I think it would be great ifthere was more of an emphasis of
training women on how to manage the money to take some of that
pressure and stress off of them because they already have so
much, you know, And I also see that women get very guilty.
(20:36):
They they blame themselves and they hold a lot of guilt where
men, they just kind of brush it off like, yeah, I screwed up my
credit. Big deal.
Doesn't matter where women were are looking down the road, you
know, because they know that forthe next 7 to 10 years that late
pain was going to hurt them. Or 7 to 10 years.
The the fact that they didn't file their tax return.
(20:58):
I don't. I'm trying to think of how many
women I've ever talked to that went years without filing their
tax return. I can only think of one.
Wow. On the man's side, though, it's
dozens and dozens. Like, yeah, I'm filing my taxes
for five years and it's no big deal.
You know, how would you feel, Stacy, if you hadn't filed your
taxes? I can't even.
Imagine I can't process what you're saying right now, but I
(21:19):
think what you're saying is so true.
Like women not only take it personally, but they process it
totally personally that if they don't pay a bill, they're bad
versus it's bad. It's more of like a shame game
as it relates to money than for men.
Like that's not the same story. Yeah, it really isn't.
No, it's like I'll just go make some more money or all.
(21:40):
Exactly. Something else.
Yeah. Yeah.
And I think women also look at it like as very like finite
where it's like if they mess something up, it's like
punishment forever kind of thingversus like, again, they're just
like are taking it personally versus it being separate outside
of them. Yeah, they can't.
I I think men can really. At least I know for me when I
(22:02):
was a fireman that when we wouldgo on really difficult calls, US
men that were there, we just, wejust compartmentalize, you know,
we stick it in a little box and stuff it away and and then maybe
it comes out someday, maybe it doesn't.
Yes. Where are female firefighters?
They they process things a little bit different, you know,
(22:24):
with that. Yeah.
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slash school of wealth. What's one of your success
stories? You know, tell me about someone
that came to you and went through the program and where
(23:52):
they're at now. Yes, which so there's one client
in particular that came to the came to the program.
She had basically was going through kind of like an
identity, not an identity crisis, but just like what we
(24:14):
see a lot in our clients is they're successful and then they
hit this glass ceiling that theycan't really see is there and it
just feels like the things that used to fulfill them doesn't
anymore. So there was a woman that came
through the program and she wanted she had one career that
she had been in for years and years and she wanted to launch
(24:36):
an educational system, more of the online products and services
and had this idea brewing and she also wanted to write a book.
She wanted to get this out into the world and she had an idea of
what she wanted to charge. So that's one thing about the
program is not only do we extract these ideas and visions
out of our clients, but we also make sure like the pricing is
(24:58):
really dialed in because women tend to under charge and not
charge what they're worth. And so we're really conscious of
that. Anyway, she came through the
program after six months, she launched the online program and
then within 12 months more than five times the price on what she
wanted to charge for the programand has now been selling the
(25:21):
program. And just feels really aligned
and also fulfilled in not only just her main gig, if you will,
but also like what she's doing to to change the landscape of
that industry through her products and services, her
educational platform. You know, that's interesting to
say that because it reminded me of I have 3 three clients right
(25:44):
now that are women that women owned businesses and all three
of them, I told them that they need to add a zero to their
prices. All of them.
That's. So good.
Add a zero and they're like no one will ever pay.
I'm like you add a 0 so you knowone was charged and whatever.
So you add a zero to it and evenif 90% of the people tell you
(26:05):
no, you get the same amount of money when at the end of the
day. So instead of having 10 clients,
you now have one client at the same profit margin, technically
a much higher profit margin. Right, right.
So I do see that it's very, verycommon that it's, I think that's
the motherhood issue that they want to take care of someone and
(26:28):
they feel guilty for charging too much.
And I also see that with even with my employees that the men
never have a problem asking me for a raise.
Yes, but with the exception of one employee I had the, the
women would never ask for it. Yeah, you know, and I would have
(26:48):
to bring it up. Yes.
And so I think that's that's a very common thing that they just
they feel under like they need to, they don't feel good about
charging as much. Yeah, well, and they, they miss
misinterpret that like leading and rescuing.
They're totally two different things where it's like the women
(27:12):
that are out there taking care of people or not charging what
they're worth because they want to help people is just another
form of self sabotage and them trying to rescue.
And when they're trying to rescue, what they're saying is
that their clients are victims and they can't be resourceful
and pay their prices. So it's a whole web that we
weave. Yeah, Yeah, I know.
When I when I first launched my tax consulting business, you
(27:33):
were like charge more. Yes.
I know I was like. Out of 0.
I was giving your medicine back to you.
Exactly. Yes.
Speaking of motherhood, yes. Tell me about the little girl.
Yes, Legend Blaze, she is 2. She is fiery and expressive and
(27:55):
it's so interesting. So my husband Zach, as you know,
is like built like football player.
So he's like, you know, has thatlike tackle energy.
I can't ever remember what position he played, but he
tackled people. Yeah.
But she has like this very girlyside, of course, and then this
like, I'm coming for your throatkind of side to her.
And it's really cool seeing her.So she's 2.
(28:18):
She's 2. You know, I, there's a gentleman
in my forum, my EO forum that has, I think the baby's now like
four months old. Oh wow.
And I said when they turn six months old and old, that's when
they're fun. Yes, Prior to six months old, I
don't want to have anything to do with them.
Yes, they're cute, but it's fine.
Yeah, yeah. It is.
Funny. Well, and isn't there something
(28:39):
where it's like they always looklike the the man first so that
from like the primal days the man like wouldn't?
Yeah, I read that. I read a thing that said that
when babies are born, they primarily look like the fathers.
Yes, and then as they get older,they'll start looking more like
the mother. And the reason for that was so
(29:02):
the father knew it was their baby.
Yes, I heard that. Too.
And in in the animal world, if they don't think it's their
baby, they'll kill him, you know, So for example, I went to,
you know, three years ago, I went on no, four years ago I
went on a bear hunt. And it's this island where they
only let four people a year ago on this island.
(29:24):
And the primary reason for the the bear hunt is because the
males, an individual brown bear male in Alaska will kill as much
as 12 babies a year if they don't control the most dominant
males, if they don't, you know, harvest them or whatever and
kind of control that population.And it's because they're trying.
(29:47):
They're the reason that they will kill 12 babies.
They'll also kill 4 to 5 females.
Wow. Because then the Mama tries to
protect the baby Cubs and, you know, on the whole thing, and
then the the male bear ends up killing everything.
Yes. Yeah.
Because they want to kill the babies of their competition, if
you will. Wow.
So is she starting to look more like you?
She is. Yeah, yeah.
(30:08):
Yeah, that's a good thing for her.
I. Know thank God I'm like she is
mine, no. Yeah, she's yours.
Yes, she's mine. I remember when Chastney was
born. I was actually Fort.
I was in Fort Leonard Wood. Oh, my God.
Missouri, when she was born and then when I finally graduated
AIT school, the helicopter school, I saw Chastity when she
(30:29):
was three months old, three or four months old.
But it she looks so much like mewhen she was first born, I was
like, yeah, that's my kid, Yeah.That's amazing.
Yeah, and then as she's grown older, you can.
It's interesting. I have three children and I
remember their mom would get so upset because, you know, we got
married in high school and so bythe time I was 21, I had three
(30:51):
kids. So we were kids that had kids.
And I remember we'd go to the doctor, doctor appointments, and
we'd try to schedule them all atthe same time.
And the doctor would always ask her, is it the same father on
all three, 'cause my kids look different.
You know, chassis is very tall and my middle daughter's very
(31:11):
short as in like 5-2 Chastity's 511 or 510.
And Toya has short, long or I mean has curly hair.
Chastity has WAVY hair and then Indy's.
So Chastity and Toya have brown hair, Indy's blonde.
So they all look different, but they they're very, they look
similar as well. So I remember she used to get
(31:32):
upset. She's like, yes, they're from
the same father. I.
Like that. I still can't believe that you
spent time in Fort Rucker. That's crazy.
Yes, Fort Rucker it was, it was great.
I had such a good time at Fort Rucker I so my plane ride from
Boise, ID to Fort Leonard Wood was delayed.
So because it was delayed I got to Fort Leonard Wood, MO late.
(31:54):
So I missed the bus for my class.
So then I then went into the next class which was 2 weeks
later. So I hung out in the barracks
for two weeks with all the guys that were going home and they
said the first thing you got to do is go shave your head.
So go shave your head and then take your BD US, which were our
(32:14):
battle dress uniforms. Well, I guess Sawyer wants to
come up on the couch with you. Sawyer is my service animal that
if you're watching on YouTube, you can clearly see him if
you're listening. Yep, he's going to get up on the
couch with you. So they like go take your BD us
and wash them in hot water and bleach them out, make them look
(32:37):
used. So that's what I did.
I went and shaved my head. I washed out all my BD us and
then I hung out. Everybody thought I was going
home. So the drill sergeants didn't
mess with me at all for two weeks.
Well, because I'd missed that meant meant I also was two weeks
behind on my advanced training at Fort Rucker.
(32:57):
So when I showed up at Fort Rucker, I was in between
classes. So I went to work for the
Sergeant major and when I'm talking to Sergeant major, he's
like, oh, so tell me about yourself.
And I so I started telling him that I used to be a funeral
director and a bomber. And he's like, really?
And I said, yes, he goes. I was too.
So then he's like, you are now my personal assistant.
(33:19):
So for the four months I was at Fort Rucker, I didn't have to do
all the dishwashing and the latrine duties and washing the
none of it. And I only worked Monday through
Friday, had Saturday and Sunday off as his personal assistant.
So my Fort Rucker was amazing experience.
I've always wanted to go back just to see what it looks like,
(33:40):
you know, like just to see whereI was born.
What It's what it's like, 'causeI, I've never, you can't even
see it on a map. When you look at Alabama and see
the fact that you are like Fort Rucker.
I'm just like, I've never heard of someone else being from Fort
Rucker or not from, but I've been there, yeah.
And it was interesting 'cause I wore a flight suit because I was
on the flight crew. So here I was, 18 year old
private walk around with all these people saluting me all the
(34:02):
time because they thought I was a pilot because I was part of
the, you know, the aviation group.
So, yeah. But that was a lot of fun, yeah.
Love it. Yeah.
And I was there from the end of July till the end of November
of. What year again?
Of 1990. 90 So I was there in 8687.
You were born in 86. 87, yeah. Yeah, it was.
(34:25):
I was there just two weeks ago. In Fort Rucker.
Well, I went through, OK. Through.
Yeah, I went through. So I went from Houston to Panama
City, and then I went to that regenerative beef ranch.
Oh. That's right, yes.
Yes, White Oaks Pasture and learned about how to run a
regenerative farm. Yes, Stacy is one of my
customers on my eggs. Your eggs are different.
(34:46):
I must say my my daughter's nanny found a woman in Horseshoe
Bend that sells her eggs. And so she's like, oh, I can
just bring them. And they are so much different
than your eggs. I bet she keeps them locked up
and I bet she feeds them a bunchof grain.
So I I don't feed my chickens very much from about April until
(35:09):
about November. So I give them a little bit of
food at night to get them to go into the coop because they want
to stay up on top. And if I leave them out, the
raccoons get them. So I don't feed them very much
other than my worms. I I buy bags worms.
Your worms are special. Yeah, they're the and that's
what I use for the $6 a dozen that you give me.
Yes, that's what I buy treats for my chickens.
(35:32):
And but I learned at this farm how to I don't use any pesticide
anyway in my yards. I don't use any weed control
which I don't know that my neighbors appreciate all the
dandelions in my you. Did have quite the Grove.
The last time I was, they were out of control.
Yeah, but you can see I don't use any weed killer.
(35:52):
Yes. It's al naturale.
This weekend I'm going to make some.
OK, so it's a gallon of white vinegar, 1/4 cup of laundry
detergent, and then I think somebaking soda.
That's so interesting because I do have some weeds that I want
to kill on the gravel and stuff,but I'm not going to go out
(36:13):
there and put, you know, Roundupon it.
No one, it's bad. And two, it goes into my well,
yes. And then I actually my yard and
I have a very large yard. Yes, you have a large yard.
My lawn guy bags it up and givesit to my cows.
That's so smart. So they eat all of that.
So I'm not going to use Roundup on my yard either.
What about the laundry detergent?
(36:34):
It's dish soap. It's so it's biodegradable dish
soap. The dish soap makes it.
I may maybe I said laundry detergent.
I meant. Dish.
That's why I was like, wait, I think.
That'd be like Dawn dish soap. What it does is apparently is it
will make it more sticky. Got it.
So it'll get on the leaves and then the vinegar.
Oh, and salt. That was the other thing.
Salt. The salt kills it.
The vinegar and salt mixed together the the weeds don't
(36:58):
like it. But what I learned at this
regenerative farm from Will, he said that we don't, I don't.
I used to, when I run an industrial farm, I every day I
look for something to kill. A weed, a dandelion, a Bush.
He goes, I don't try to kill anything anymore because what he
does is one month it'll be cows,and then they take the cows off
(37:21):
the land. And then a month later they'll
bring in the goats. And then they bring in the sheep
and then they bring in the pigs and they bring in the chickens.
If the cow doesn't eat it, the pig, chicken or sheep will eat
it and the sheep and goats will eat anything.
He goes. That's how I control my weeds.
And then eventually they just don't do very well.
And if they, the pigs like eating anything and then he
(37:41):
brings in the chickens and it's,I figured out a way now to keep
the raccoons away. I need to get a perm, A permes
dog permes, something like that.It's like a big sheep, you told.
Me about this. Yeah.
Yeah, the big sheep. Like yeah, so I need to find one
to rescue. Sleeps outside.
With yeah, sleeps outside with the chickens and it keeps the
raccoons and coyotes away. So that's great.
(38:02):
Right now I have AI got about 20hens and I have two of them that
are laying on about two dozen eggs.
Wow. So in a couple weeks there'll be
little babies. You can bring Legend over to
play with the babies when they're a couple weeks old, not
when they're super fragile. Yeah.
So but it's fun running the little farm thing.
(38:23):
Yes, my little tax game. Well.
It is perfect perfect property for it.
Yeah, yeah. And a perfect tax game, too.
It is a good tax game. So Speaking of taxes, yes.
What is your favorite tax deduction or tax strategy?
What do you got so far? I mean, I would have to say it's
using legend as a model. OK.
(38:44):
I mean, you just can't get any better than that.
And using the house as a retreatcenter, right?
Yeah, yeah. Yeah, so those would be the two
using Legend, that's $15,000 a year that you can make at sole
charge and not pay any taxes. And then on your house, you
know, you could, you could easily do 40 to $50,000 for your
(39:05):
house. Yeah, because you you have a big
swimming pool too, right? Yeah.
That's where we have all of our company parties.
Yeah, you have the company partythere and the barbecue and then
you can go to the the butcher and get all the steaks and stuff
to make sure that's tax. Deductible.
Yes, exactly. Just make sure you're
documenting it who's there and then you have to, you didn't
used to have to do so now that you have to do you have to
(39:25):
document what you talked about. So half the time has to be
talking about your business witheverybody.
Yes, yes. Well, and I'm so grateful that I
have you as my strategist. To come out with.
All of these things. Make sure you have all the
documentation in. Line right, all of my minutes.
Yes, your minutes and your operating agreement and your
bylaws and all that. Stuff.
(39:46):
What is your favorite strategy? I think my favorite strategy
that I use is the Guster rule OKand Home Office OK if you you
can do one or the other. However, if you file joint.
With you and Zach, if you file joint you, you can only do one
(40:07):
or the other. But if you and Zach file
separately, yeah, one can do theAugusta rule and one can do the
Home Office. And I'm not talking about the
$1500 CPA Home Office. We'll talk about the 10 to 20%
of the household expenses. Yeah, yeah.
CRCPA was just giving us the 12:50, not even the 1500.
And it's because Cpas think of ACPA like a referee at a
(40:29):
football game. Yes, they know the rules, but
they're not allowed to coach. They if you called a time out,
if you're losing 14 to 0, you know, you call time out.
You don't run over to the referee and ask him how to beat
the opposing team. But that's what most people do
with their taxes. And they, they're always, I need
a more aggressive, a more creative ACPA.
(40:50):
And I'm like, no, you don't. You need a tax strategist
because the CPA is there to makesure you follow the rule and
also make sure the IRS follows the rules.
And even though the CPA knows the rules, they're not legally
allowed to coach you on how to win the game of tax.
And it's really unfortunate thatthey're not allowed to do that.
(41:14):
But that's the way the the rulesare set up.
You know, they're not allowed totell you they'll.
And some of them will kind of hint around a little bit like,
oh, you can do this. But really, you have to come up
with it on your own by going to seminars or coaching or you hire
someone like me to come up with a strategy for you and then
prepare it for your CPA. Yeah.
And then once it's prepared, your CPA is like, Oh yeah, you
(41:36):
can do that. Yeah, yeah, exactly.
Run. The play.
Why didn't you tell me that before?
But I think what you said is so genius because I people don't
look at it that way. People look at the CPA is as if
they're the coach and you're thecoach and the CPA is just like
echoing, yeah, you can run that play, but we most people don't
have place to run. No, it's that's crazy when.
You put it only plays that they can coach you on because there
(41:59):
are, there's a few that you can they can coach you on.
It's an IR, AA4O1K, an HSA or a 129 plan.
That's it. The government approved
retirement pension plans that the government can change at any
time they want. That's about the only thing they
can really tell you, which is unfortunate, but you know, we'll
(42:20):
just keep on sharing the word totally.
So when you got the other question I like to ask people is
how you use business credit or just credit involved in your
business? Yeah, You know, have you started
building any business credit at all?
And most people don't have it. They they have good personal
credit, so they just leverage that.
Yeah. I mean, we, there's like 1 Amex
(42:42):
that I have like for the business, but everything else
has just been personal. Yeah.
Is it the American Express, the Platinum?
Yes. The one you have to pay off
every month? Yes.
Yeah, I hate that. Yeah.
Yeah. What is what do you like?
What's 1 of the benefits you like from that card?
The well, I'm not using it as much anymore, but when I was
(43:02):
using it was just the airline miles.
Yeah, yeah. I mean, that was that was huge.
I think when I signed up with it, it was like it also was the
spend, right? Yeah.
It's nice that you they don't have a a lot of people are like
they will say to me, they're like, I want the credit card
that has no limit. Well, there isn't one, right,
Right. That it just has no preset
spending limit, but there is a limit.
(43:24):
Yes, yes, yeah. The limit is making sure you pay
that off. Yeah, yeah, yeah.
They don't. Just say, oh, spend all you
want. Right, right.
Yeah. There's a lot of benefits to
that card that a lot of people don't know of, like free Walmart
Plus. Yeah, so I use that for Diesel
and then you get free deliveriesand some other stuff.
And then also I think I get Paramount Plus for free, which,
(43:48):
you know, it's TV, you know, themovie show or the movie channel
and then gift cards. I.
Mean there's a ton. Of there's gift cards and then
the usually get like a $200 airline credit so you pick what
airline and then you can use that for baggage or food or
drinks on the airline out outside of a ticket.
You can't use it for a ticket atany other expenses and then
(44:10):
access to the clubs, which that is.
I don't mind layovers and delaysmuch.
Not like before where you couldn't go into a a club and
relax. And there's some really good one
with beds and gyms and movie theater.
I went to a club once in China at a whole movie theater there
(44:32):
and showers and bedrooms where you can take, you know, naps or
sleep there. The club in Miami I'd go.
A lot of times I will fly to Miami and do the red eye and
then check in the club and get 7hours of sleep.
That's awesome. Right inside the club.
It's comfortable. And then the the concierge
service has been great. You can call them and they'll
(44:52):
book airfare for you, get your hotel rooms, get your car and
then also the travel insurance. It's been really beneficial this
trip that I went just a week agofrom Florida.
I went to Florida, Alabama and then Georgia and then ended up
in South Carolina. When I picked up my car, the
(45:13):
whole side, somebody had sideswiped something.
And so I went back to the airport and I have a video of it
and I went inside and they're like, oh, we'll give a new car.
And I'm like, I'd already waitedtwo hours for a car.
I'm like, I, I don't need to wait anymore.
But what's interesting with certain cards?
So your signature series Visas, so your cost goes your the good,
(45:34):
the good, good credit credit cards with Visa and it says
signature in the bottom right hand corner.
They come with the travel insurance and rental car
insurance. So if you did get in a car
accident, you don't you don't have to use the rental car
insurance. And sometimes like when I go to
Vegas and rent a car, the insurance is more than the car
(45:54):
rental. And they make really good money
on that car rental insurance. And I learned recently how
they're they're making the moneyon that as well as the warranty
stuff. And that's captive insurance.
It's called an 831-B. Oh yes, our friend Bree.
Yes, our friend Bree. So I went to their boot camp a
(46:16):
few weeks ago and learned how you can take 30% of your gross
revenue and you can what SRA does.
That's the company that Bree works for. 831-B is the name of
the tax code of the programs like a four O 1K but it's 831 B
and it works a lot like a four O1K.
(46:38):
You can deduct up to 30% of yourrevenue or $2.5 million.
So sole charge could take 30% ofthe revenue and pay for yourself
insurance. So SRA would set up an insurance
company for you, AC Corp, so youcould take, I'll just make up a
number, you can go up to two anda half, $1,000,000.
(47:00):
So you can literally take two and a half $1,000,000 out of
sole charge every year. Put it into sole charge
insurance company as a tax deduction and as long as you
don't have any claims against your own company, then that $2.5
million minus the few $1000 in fees is accessible to you tax
free. And you now can invest that
(47:22):
money in the stock market or youcan go buy real estate with it
or you can go buy another business with it.
So it's tax deductible, 30% going in tax deductible.
Then you can go out and invest it and it's a lot like a 401K
because after 10 years that money sits there and now you can
start pulling it out either a loan tax free or you can pull it
(47:45):
out with long term capital gains, which is half of what
pulling money out of a 401K would cost you.
So it's insurance and, and when you start going down and digging
in into the weeds with taxes andcredit, there's some really cool
stuff you can do. Yeah.
You have so many resources. Every time we talk I'm just like
I need to just run it all. Do you run?
(48:06):
Do you do anything with Microsoft or do you do anything
with like your education? Is it online, cloud based or
anything? No.
So we have a portal that we we send clients through.
But as far as the the group coaching, it's all live delivery
with the coach. OK.
Yeah, Microsoft has this programright now.
It's a $500,000. It's essentially a grant, a
(48:30):
$500,000 grant where if you use their products to manage your
company, they're trying to get money or trying to get business
away from from Google. So they literally you go get a
loan for $500,000. They make the payments on this
loan and after five years they pay off the loan as long as you
(48:53):
use their products instead of Google for their storage and
then Azure and all the rest of the stuff.
So for tech companies, it's a it's a big deal, $500,000 for
free essentially. Yeah, of course you got to have
good credit in some other things, but you don't have to
qualify. You don't have to have the
income to qualify because Microsoft pays the the payments
(49:14):
on it. That's so interesting.
Yeah. So you have one American Express
card for sole charge. Do you use it much?
No, not anymore, because you just don't have a lot of
expenses. Yeah, yeah, yeah, yeah.
I used to use my cards a lot. I have millions of points and
now that I'm not really promoting Fortress on the credit
(49:35):
repair side on Facebook, well, it it's been so much fun.
Stacey here, you too. Where would people find you?
Soulcharge.com is the best place.
Soulcharge.com. Soulcharge.com.
SOULCHA. rge.com. Soulcharge.com.
What if I don't want to go thereand I want to go to Instagram?
You could go and find my handle,which is at Stacey Baronfuss.
(49:57):
Stacey Baronfuss, it's been so great having you here.
Thank you. Thanks for having me.
Yep.
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