The Twitter Upheaval and What it Means for Marketers

Hello there! On today’s episode we dive into what’s happening at Twitter and how it will impact marketers. We also share some advice for getting more engagement on Twitter, featuring a brand new Buffer feature, Twitter Threads scheduling. Learn more about threads scheduling at https://buffer.com/twitter.

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show). ️️️️

- Phill

Shownotes:

How social media managers are coping with the Twitter debacle

https://digiday.com/media/how-social-media-managers-are-coping-with-the-twitter-debacle/

In less than a month, Elon Musk has driven away half of Twitter’s top 100 advertisers

https://www.mediamatters.org/elon-musk/less-month-elon-musk-has-driven-away-half-twitters-top-100-advertisers

I told my team to pause our $750K/month Twitter ads budget last week

https://www.teamblind.com/post/i-told-my-team-to-pause-our-750kmonth-twitter-ads-budget-last-week-4dnbo1Ft

Mastodon hits 1m monthly active users

https://mastodon.social/@Gargron/109300967725833789

7 Reasons to Use Emoticons in Your Writing and Social Media, According to Science

https://buffer.com/resources/7-reasons-use-emoticons-writing-social-media-according-science/