My guest this week is Billy Broas. He is the author, along with Tiago Forte, of the forthcoming Simple Marketing for Smart People. Before you panicabout the word marketing, hear me out. Billy's created systems to help creative and nerdy people understand marketing, like those of us who write and love books. I’ve studied with Billy to help me get the word out about courses and books at Book Alchemy and the Secret Library. I wanted to share Billy's expertise with you for us to help get your wonderful books in the hands of readers who will enjoy and benefit from them. The first step: they need to know yours books exist. Let’s get started with Billy Broas!
Topics:
* How Billy transitioned from brewmaster to marketing consultant and why he chose to write this book
* How today’s approach to email and social media have watered down writing and marketing; learning from old school methods of good storytelling
* How to reach readers without giving up your identity
* The five guiding principles of Billy’s messaging framework
* How being yourself unreservedly helps you find the best readers for your work
* Knowing you aren’t writing your book for to be even clearer in who you want to reach
Episode Resources:
Connect with Billy:
* Website
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.book-alchemy.com/subscribe
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com