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September 19, 2024 41 mins

Episode Summary:

In this episode, we dive into a creative business model for photographers, turning free headshots into a data-driven six-figure revenue stream. Learn how to leverage FOMO, upselling strategies, and subscription models to scale your photography business while capturing new customers for free.


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Business Strategy: Photography

Free Headshot Marketing Strategy:

  • Offer free headshots with a watermark of your brand on each photo.
  • Include your logo in a way that is noticeable but not overwhelming.
  • The goal is to encourage people to share the headshots on social media, spreading your brand.
  • Create a FOMO (Fear of Missing Out) approach:
  • Free headshots are only available for professionals, musicians, models, poets, pastors, infants, athletes, and pets.
  • Make it limited to a specific time and place (e.g., once or twice a week at a designated location).

Pricing Upsell for Headshots:

  • Charge $9.99 to remove the watermark from the headshot.
  • Upsell by offering additional high-quality photos for $99 (e.g., 8 extra pictures at $12 per photo).
  • Mention how many likes the headshot received on social media to create an emotional incentive for purchasing more pictures.

Subscription-Based Model:

  • Offer a $25/month subscription:
  • For families, athletes, infants, or other categories, offer a subscription to get monthly photoshoots.
  • Example: Baby’s First Year Package — Monthly photoshoots documenting a baby’s growth.
  • Market to churches for recurring event photography (e.g., baptisms, quinceañeras, christenings).

Strategic Partnerships:

  • Partner with popular venues like the Turkey Leg Hut in Houston:
  • Offer to take professional photos of customers, creating an engaging atmosphere that turns the venue into a social media hotspot.
  • The venue receives free advertising while the photographer gains exposure.
  • Offer customers one free professional photo through the venue’s social media with a watermark, and charge for additional photos or watermark removal.

Data Collection and Follow-up:

  • Collect name, phone number, and email from each customer before offering the free headshot.
  • Use this data to retarget customers with email campaigns offering additional photo packages.
  • Regularly send out promotions, like discounts on digital downloads or subscriptions.

Event Photography:

  • Market event photography services to local churches, schools, or sports teams.
  • Offer free event coverage with an upsell on additional photos (e.g., charge per digital download or a discounted package of multiple images).
  • Example: At sports events, take action shots and offer them to parents for a fee.

Customer Retention and Re-Engagement:

  • Use automated email marketing to remind clients about their past events and offer discounts on reprinting or purchasing additional photos.
  • After significant events (like weddings, baptisms, or hurricanes), s
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