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September 18, 2024 31 mins

Episode Summary:

In this episode, we break down the step-by-step process of designing a mobile game with the potential to generate millions. From in-app purchases to creating competitive game structures, discover the key strategies to building a highly engaging and profitable game that keeps players coming back for more.


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Game Design and Monetization Strategy

  • In-App Purchases:
  • Offer various in-app purchase packages to give players an advantage.
  • Create urgency by having limited-time offers that expire and won’t return until a specific time (e.g., 8 hours later).
  • Examples of packages:
  • $99.99 Super Deal (best value, offering significantly more benefits than regular packages).
  • Other price points: $49.99, $9.99, $2.99, etc.
  • Game Structure:
  • Players can purchase stars or gold to gain competitive advantages.
  • Offer multiple packages with varying amounts of currency, and highlight how premium packages offer better value.
  • Encourage players to log in frequently by showing them purchase offers every time they log in.
  • Social and Competitive Features:
  • Create different chat systems to enhance engagement:
  • Global Chat: All players can communicate.
  • Local Chat: A limited group of players (e.g., 100 people) can communicate, encouraging teamwork.
  • Create ranks within teams, with each player having roles like R5 (top rank) or R4, with different permissions.

Gameplay Progression and Incentives

  • Rank System:
  • Players progress through different ranks by building their base or completing tasks.
  • Make it easy to reach early ranks, but progressively harder to level up, increasing the wait time for upgrades (e.g., Rank 3 build time: 22 minutes; Rank 5 build time: 55 minutes).
  • Encourage players to either wait or pay for faster progression.
  • After a certain rank (e.g., Rank 5), players are locked into their server, fostering loyalty to their current game world.
  • Free-to-Play Incentives:
  • Introduce a 30-second math challenge where players can earn in-game currency (e.g., gold) for free.
  • Limit free play rewards to maintain the balance between paid and free users (e.g., four chances to earn free currency every 24 hours).
  • Incentive to Spend:
  • Make the best packages highly visible and more valuable than standard options.
  • Create a sense of urgency by offering limited-time premium deals.
  • Allow players to protect their base with shields, offering them the choice to build without fighting or engage in battles.

Marketing and Growth Strategies

  • Push Notifications and Ads:
  • Use splash screens and push notifications to consistently remind players of available deals and incentives.
  • Promote exclusive offers and upcoming features to keep players engaged.
  • Community and Engagement:
  • Add social media elements like live events, push notifications, and blogging within the app to drive engagement.
  • Encourage alliances and team-building within the game for increased player retention.

Revenue Growth

  • Recurring Purchases:
  • Encourage repeat purchases by offering players better deals as they progr
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