With over 20 years of global marketing experience, Kristan is driving change and using new technologies that solve big problems in energy, water, and other industrial processes.
A rock star executive marketer and brand leader, her personal journey started with the Peace Corps & social services, and she tells us how an incredibly supportive boss helped to harness her passion into social marketing that can change behavior.
A client once said, "Kristan has the perfect balance of smarts, skill, savvy, and sense. She understands the science behind the product, the engineering, the materials and she also understands marketing."
Senior Director of Marketing Communications at NEXTracker, the #1 solar tracking company globally
Lessons you will learn from this podcast:
- The business of renewable energy sources, the art of nurturing an extremely long sales cycle, and the politics of marketing energy.
- How to pitch Influencers and champions to help to tell stories for large scale solar utilities.
- How companies like Facebook are using wind farms, solar farms, or rooftop applications to help cancel out emissions and soften their carbon footprints around the world.
- How layering software intelligence like machine learning, Artificial Intelligence, and IoT on top of hardware can maximize the production, reliability, and performance of renewables.
- Storytelling that connects Gretta Thunberg, climate change technology, software, and WIRED.
- B2b strategies, technology marketing and the challenges GLOBAL MARKETERS face given typical constraints like budgets, lean teams, and flexibility.
- The role of a trade organization, industry association, and government networking on the policies of renewable energy sources.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.