THE LADIES PROFESSIONAL GOLF ASSOCIATION was one of the first sports to cancel live events in February due to the COVID-19 Pandemic. Roberta shares her insights into crisis management, marketers’ best reactions, and relationships with sponsors and athletes during a time when professional sports has shut down.
Retired from Duke Energy, as the Senior Vice President and Chief Sustainability Officer, Roberta is a natural and authoritative communications expert; she led Duke Energies’ integrated response on environmental matters both nationally and internationally.
She brings nearly 35 years of business leadership & excellence to the LPGA where she leads the communications team and guides the TV, new media, and creative service for this iconic sports brand.
Her warm storytelling and business acumen combine to deliver a powerful networking session you will not want to miss. Roberta says, “because this is a time with no playbook, this is a unique crisis among crises, it’s a time for agility, creativity, strategy, and execution excellence.” Quarantined in our respective homes, we both laughed about putting on pants with a zipper for this interview!
Roberta Bowman LPGA Chief Brand & Communications Officer
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