Allyson and I sat down for an interview in mid-March to talk about marketing, leadership, and the launch of the new Nissan Sentra. Soon after, March 19th, the government shut down the economy.
Allyson graciously agreed to update our conversation with her thoughts from the C-suite. We talk about the setbacks, opportunities, and transitional marketing strategies in light of COVID-19.
She shares with us how Nissan has come together as a team using ingenuity and a scrappy can-do attitude to support the nation and its customers.
Anyone that loves marketing and understands that now is the time to jump in and make a difference, will want to hear these tips from one of the top CMOs in the country – who is making marketing history!
Allyson Witherspoon,VP, Marketing at Nissan Motor Corporation
In this Show Runner Marketing Podcast you will learn:
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