Fresh off the launch of the exhilarating new TV spot featuring Brie Larson and the new Nissan Sentra, Allyson shares her breakthrough branding and leadership strategies. She is humble, insightful, and incredibly open about her rollercoaster journey moving from New York, Amsterdam, Japan, and back to Nashville. As a result, she is comfortable outside her comfort zone even when the stakes couldn’t be any higher!
With a celebrated and fascinating career trajectory, Allyson has always been one to watch since she was named an Automotive News “40 Under 40” industry executive in 2014.
As a courageous and impactful leader in the automotive industry, Allyson feels a responsibility to be a role model and to help other women. She says, “You don’t aspire to be something you don’t see”. Therefore, we are so lucky to have Allyson as an inspiration as she leads the marketing, communications, and customer journey for the Nissan Motor Corporation brand as well as its entire dealer network.
Buckle up, because this is a fast and furious interview packed with adventure!
Allyson Witherspoon, VP, Marketing at Nissan Motor Corporation
Here’s a preview of the lessons you will learn from this podcast:
[05:08] – Allyson shares her strategy behind launching the new 2020 Nissan Sentra. Then she explains how using a “Twitter first View” helped build momentum and jumpstart a national product launch campaign.
[08:50] – We’ll learn from the critical marketing challenges Allyson and her team are focusing on at Nissan. Including doing away with the old product “launch and leave” approach.
[12:03] – Kathy and Allyson discuss the future of the automotive customer journey. Including ways in which old marketing tactics are being replaced with personalized, thoughtful, and respectful conversations. Also how big data mining follows the digital trails consumers are leaving.
[20:58] – From her view in the C-Suite, she explains how Nissan is changing the culture and aspirations of the automotive industry. Allyson is able to contribute by driving sustainable, profitable business at scale. As a result of using a one-team mentality, she has helped eliminate corporate battles that get in the way of cross-functional support and faster product development.
[26:13] – Kathy & Allyson discuss brands outside the Automotive Industry. Plus, Allyson shares how Nissan is using marketing strategies to reach Gen Z and millennial-minded audiences.
[32:28] – Allyson shares her personal brand and courageous leadership philosophy. In addition, she shares the importance of taking on the messy stuff and tackling fear. She even gives tips on how to develop your private board of directors.
[36:29] – How Allyson’s recent Female Frontier Award for Breaking Brand Barriers is pushing the Nissan brand to the next level. And we get a unique look at how “training at altitude” gets you in shape for the rigors of global leadership.
[45:00] – Allyson shares some of the knowledge she gained from being a senior-level executive in a man’s world. Plus, how mentoring has helped her become a successful businesswoman. And a couple of Allyson’s daily habits that help to contribute to her success.
Thank you for listening!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.