The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

Ron and Ed welcome back Joe Woodard — for the tenth time. Over the years, Joe has joined The Soul of Enterprise to challenge the accounting profession's comfort zone, rethink practice models, and remind everyone that transformation is never "done."

In this milestone conversation, they revisit the evolution of Woodard's mission to help accounting professionals build healthier, more human-centered firms, a...

In this conversation, Ron and Ed take a close look at economist Russ Roberts' critique of utilitarianism. Can moral choices can be reduced to calculations of pleasure and pain? "No," says Roberts (and say Ron and Ed). Drawing on Roberts' essay Apples and Oranges, they explore why life's most important questions resist tidy arithmetic.

Is it possible to weigh justice against joy? Or kindness against effi...

In this episode, we sit down with Dr. Tim Naddy — CPA, educator, entrepreneur, author-in-the-making — who serves as Vice President of Finance for the Savannah Bananas, a team that's rewriting the rulebook on sports entertainment.

Tim walks us through how a seemingly wild concept (a baseball team with full-on live-show energy) becomes a serious business by blending financial discipline with big ideas. He unpacks the "diamond and dug...

In this episode, we return to the pricing front lines. We'll bring you up to speed on how pricing models are evolving in the experience, knowledge-work, and subscription zones — what's working, what's failing, and what you should keep an eye on.

We'll walk through the shift from "set a price and forget it" to dynamic, value-based, relationship-driven pricing. There will be practical takeaways for service firms, consultancies, and ...

In this episode, Ron and Ed talk with filmmaker Christian Origenes, director of Kamayan — a documentary exploring the heart of Filipino identity through its cuisine. Origenes traces how communal meals, shared by hand on banana leaves, embody the resilience and creativity of the Filipino people.

From the colonial echoes that shaped modern recipes to the new generation reclaiming an...

In this episode of The Soul of Enterprise, Ron and Ed take on one of the most cherished virtues of our age — empathy — and ask whether it really belongs at the heart of moral or political reasoning.

Drawing on Kevin D. Williamson's National Review essay "Against Empathy," they explore his case that empathy, far from being a moral compass, often clouds judgment and replaces argument with feeling. Then the...

This week on The Soul of Enterprise, Ron and Ed sit down with economist and author Steven Landsburg for a wide-ranging conversation that spans the frontiers of economics and physics. Known for his provocative insights and clear explanations of complex ideas, Landsburg discusses his latest work in economics—including why artificial intelligence continues to ...

What happens when 19th-century ideology meets 21st-century technology? In this provocative and irreverent episode, Ed and Ron "sit down" with none other than Karl Marx—resurrected through the magic of AI voice synthesis and large language models—for a spirited, satirical, and intellectually charged conversation.

No question is off-limits as they press "Karl" on th...

In this episode, Ron and Ed sit down with Dan Morris, Chief Dragon Slayer at Morris and D'Angelo, for his fourth appearance on The Soul of Enterprise. Dan shares captivating stories from his decades-long career in international tax and accounting, including memorable IRS cases and the nuances of navigating complex tax law. The conversation explores the evolving future of the accounting profession, the impact of AI and automation, a...

In this episode, we sit down with Adam Thierer, Resident Senior Fellow at the R Street Institute, to unpack his recent analysis—AI Policy in Congress Mid‑2025: Where Are We Headed Next? We explore shifting congressional priorities, from the AI–China ...

Ron and Ed are thrilled to welcome back Kimberlee Josephson for the sixth time, diving into her fascinating latest piece: "Superman, Sneaking Snacks into Movies, and the Mystery of Social Order". In it, Kimbe...

We throw the word strategy around so much that it risks becoming meaningless. Is it a plan? A budget? A list of goals? In this episode of The Soul of Enterprise, Ron and Ed revisit the meaning of strategy through the lens of John Hillen's book The Strategy Dialogues: A Primer on Business Strategy and Strategic Management.

Strategy, Hillen argues, is not chosen — it's designed. It's not abou...

For years, GDP has been treated as the ultimate scorecard of economic performance. But GDP only measures final goods and services. It's like judging a business by gross margin while ignoring sales.

Economist Mark Skousen's innovation, Gross Output (GO), fixes that. GO is the "Top Line" of the economy—capturing total sales and revenues at every stage of production, from raw materials to fini...

Sometimes the best conversations come from the stories that don't neatly fit into a single theme—but are too good to ignore. In this week's episode of The Soul of Enterprise, Ron and Ed bring you a lively grab bag of pricing and business news, insights, and oddities they've collected from around the world. From surprising trends in how companies set prices, to cautionary tales in leadership, to t...

On their first independent episode, Ron and Ed will share some thoughts on the new format, the transformation economy, their new entity (THRESHOLD), and their Jerry Maguire mission statement to the professions entitled The REVELATION. 

From the Preamble

We affirm that the raison d'être of business is not profit, but human flourishing. Profit is the echo of value well delivered, the index of one...

Ron and Ed (well, just Ed, really) announced their transition from VoiceAmerica to their own platform. The show will continue streaming on Fridays at 3 PM Eastern/Noon PT, with the streams available at thesoulofenterprise.com or thresholdnow.com/tsoe.

In addition to a few announcements, Ed shares the audio version of the Preamble to the REVELATION - a mission statement outlining their vision for the Transformation Economy focused o...

Despite Ben Franklin's witticism, time is not money. In economic reality, money is time. That's because we buy things with money, but we pay for them with time.

In this episode of The Soul of Enterprise, Ed and Ron explore how consumers, firms, and even the Federal Reserve are starting to measure value not in dollars, but in time well spent.

Drawing on a May 2025 articl...

Ron and Ed explore the legacy and leadership lessons of Fred Smith, the visionary founder of Federal Express. From a bold undergraduate paper (legend has it that he only got a C+) to building one of the world's most transformative logistics companies, Smith's journey is a case study in perseverance, innovation, and strategic execution. We'll unpack what made him not just a successful entrepreneur but a memorable mento...