The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Episodes
In this episode, we return to the pricing front lines. We'll bring you up to speed on how pricing models are evolving in the experience, knowledge-work, and subscription zones — what's working, what's failing, and what you should keep an eye on.
We'll walk through the shift from "set a price and forget it" to dynamic, value-based, relationship-driven pricing. There will be practical takeaways for service firms, consultancies, and ...
In this episode, Ron and Ed talk with filmmaker Christian Origenes, director of Kamayan — a documentary exploring the heart of Filipino identity through its cuisine. Origenes traces how communal meals, shared by hand on banana leaves, embody the resilience and creativity of the Filipino people.
From the colonial echoes that shaped modern recipes to the new generation reclaiming an...
In this episode of The Soul of Enterprise, Ron and Ed take on one of the most cherished virtues of our age — empathy — and ask whether it really belongs at the heart of moral or political reasoning.
Drawing on Kevin D. Williamson's National Review essay "Against Empathy," they explore his case that empathy, far from being a moral compass, often clouds judgment and replaces argument with feeling. Then the...
This week on The Soul of Enterprise, Ron and Ed sit down with economist and author Steven Landsburg for a wide-ranging conversation that spans the frontiers of economics and physics. Known for his provocative insights and clear explanations of complex ideas, Landsburg discusses his latest work in economics—including why artificial intelligence continue...
What happens when 19th-century ideology meets 21st-century technology? In this provocative and irreverent episode, Ed and Ron "sit down" with none other than Karl Marx—resurrected through the magic of AI voice synthesis and large language models—for a spirited, satirical, and intellectually charged conversation.
No question is off-limits as they press "Karl" on th...
In this episode, Ron and Ed sit down with Dan Morris, Chief Dragon Slayer at Morris and D'Angelo, for his fourth appearance on The Soul of Enterprise. Dan shares captivating stories from his decades-long career in international tax and accounting, including memorable IRS cases and the nuances of navigating complex tax law. The conversation explores the evolving future of the accounting profession, the impact of AI and automation, a...
In this episode, we sit down with Adam Thierer, Resident Senior Fellow at the R Street Institute, to unpack his recent analysis—AI Policy in Congress Mid‑2025: Where Are We Headed Next? We explore shifting congressional priorities, from the AI–China ...
Ron and Ed are thrilled to welcome back Kimberlee Josephson for the sixth time, diving into her fascinating latest piece: "Superman, Sneaking Snacks into Movies, and the Mystery of Social Order". In it, Kimbe...
We throw the word strategy around so much that it risks becoming meaningless. Is it a plan? A budget? A list of goals? In this episode of The Soul of Enterprise, Ron and Ed revisit the meaning of strategy through the lens of John Hillen's book The Strategy Dialogues: A Primer on Business Strategy and Strategic Management.
Strategy, Hillen argues, is not chosen — it's designed. It's not...
For years, GDP has been treated as the ultimate scorecard of economic performance. But GDP only measures final goods and services. It's like judging a business by gross margin while ignoring sales.
Economist Mark Skousen's innovation, Gross Output (GO), fixes that. GO is the "Top Line" of the economy—capturing total sales and revenues at every stage of production, from raw materia...
Sometimes the best conversations come from the stories that don't neatly fit into a single theme—but are too good to ignore. In this week's episode of The Soul of Enterprise, Ron and Ed bring you a lively grab bag of pricing and business news, insights, and oddities they've collected from around the world. From surprising trends in how companies set prices, to cautionary tales in leadership, to t...
On their first independent episode, Ron and Ed will share some thoughts on the new format, the transformation economy, their new entity (THRESHOLD), and their Jerry Maguire mission statement to the professions entitled The REVELATION.
From the Preamble
We affirm that the raison d'�tre of business is not profit, but human flourishing. Profit is the echo of value well delivered, the index o...
Ron and Ed (well, just Ed, really) announced their transition from VoiceAmerica to their own platform. The show will continue streaming on Fridays at 3 PM Eastern/Noon PT, with the streams available at thesoulofenterprise.com or thresholdnow.com/tsoe.
In addition to a few announcements, Ed shares the audio version of the Preamble to the REVELATION - a mission statement outlining their vision for the Transformation Economy focused o...
Despite Ben Franklin's witticism, time is not money. In economic reality, money is time. That's because we buy things with money, but we pay for them with time.
In this episode of The Soul of Enterprise, Ed and Ron explore how consumers, firms, and even the Federal Reserve are starting to measure value not in dollars, but in time well spent.
Drawing on a May 2025 a...
Ron and Ed explore the legacy and leadership lessons of Fred Smith, the visionary founder of Federal Express. From a bold undergraduate paper (legend has it that he only got a C+) to building one of the world's most transformative logistics companies, Smith's journey is a case study in perseverance, innovation, and strategic execution. We'll unpack what made him not just a successful entrepreneur but a memorable mento...
In his unprecedented ninth appearance with Ron and Ed, Joe Woodard will share his thoughts on the learning from the Woodard Group's Scaling New Heights 2025 event and also give a small sneak peek at next year! As always, the conversation will be fast, furious, and wide-ranging. More specifically, with hundreds of billions being invested in agentic AI, the next six months might see more change than the last six years!
Ron and Ed welcome Nick Asbury to a conversation about his book, The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out.
From the book jacket
The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial c...
In this episode of The Soul of Enterprise, hosts Ron Baker and Ed Kless are joined by Barry LaBov, founder and CEO of LABOV Marketing Communications and Training. A two-time Ernst & Young Entrepreneur of the Year and inductee into the Entrepreneur of the Year Hall of Fame, Barry brings a wealth of experience in brand differentiation and leadership. He has authored over a dozen business books, including The Po...
In this episode of "The Soul of Enterprise," hosts Ron Baker and Ed Kless engage in a dynamic conversation with Dr. Jackie Meyer, a trailblazer in the accounting profession. As the founder of TaxPlanIQ and host of "The Concierge CPA" podcast, Dr. Meyer has been recognized as a "40 Under 40" honoree since 2018. She is renowned for her innovative approach to tax planning and her commitment to enhancing the health, wealt...
You've heard us talk tariffs. You've definitely heard us talk Trump's tariffs. So this week, in a bold act of podcasting restraint, we're doing something radical: no tariff talk whatsoever. Instead, we tackle a roundup of current business events—from curious market moves to eyebrow-raising headlines—with our signature commentary and a touch of irreverence. Think of it as a tariff-free zone for your brain. You're ...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
The Herd with Colin Cowherd is a thought-provoking, opinionated, and topic-driven journey through the top sports stories of the day.
The official podcast of comedian Joe Rogan.