The Soul of Enterprise: Business in the Knowledge Economy
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.
Episodes
July 23, 2021 • 54 min
Even though forty-five states permit marijuana, and one-third of Americans live in a location where recreational marijuana use is legal, it is still a controlled substance as a matter of federal law. Supreme Court justice Clarence Thomas recently wrote: “Once comprehensive, the Federal Government’s current approach is a half-in, half-out regime that simultaneously tolerates and forbids local use of marijuana. This contradictory and...
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July 16, 2021 • 56 min
Should sustainability be our new standard for investing? According to Larry Fink of BlackRock (more than $7 trillion in assets) the answer is yes. The ESG movement is an investment trend focused on Environmental, Social, and Governance matters in assessing a company’s long-term value. American investors have put more than $20 billion into ESG funds in 2019. Will ESG save the world from climate change, increase social and racial jus...
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July 9, 2021 • 55 min
Your market cares about how much value they will get from your product. Purchase decisions are driven almost entirely by the perceived value of the alternatives. This is just some of the wisdom from our Guest, Mark Stiving. While our conversation with Mark will focus on his new book Win, Keep, Grow: How to price and package to accelerate your subscription business.
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July 2, 2021 • 55 min
This episode is dedicated to the possibility that we can understand project management quite differently when we view it through the lens of the subscription model. Rethinking this is challenging because it requires us (read ED!) to think differently than we (HE) have (has) in the past. If you think you are capable to engage in this type of thinking (or just want to hear Ed have an on-air mental breakdown), we invite you to join us...
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June 25, 2021 • 54 min
Ron and Ed welcome Turkish journalist and author, Mustafa Akyol. Like Rabbi Daniel Lapin and Father Robert Sirico, Mustafa ardently defends the free market in a religious context in his case, Islam. In addition to writing, he is also a public speaker who has given hundreds of lectures and talks on numerous platforms, including TED, where he spoke on “Faith vs. Tradition in Islam.” He has also been a commentator on public affairs pr...
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June 18, 2021 • 56 min
Ron and Ed look forward to welcoming value pricing disciple turned evangelist, Mark Wickersham. Mark started his own accounting firm in 1996 and made dozens of stupid mistakes in the first 2 years. These mistakes had disastrous consequences on his profits and cash balances. But in November 1999 all that changed. With help from Steve Pipe, Michael Gerber, Paul Dunn, and our own Ron Baker he created the 7-step “Fastest Way To Doub...
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June 11, 2021 • 56 min
Ed and Ron are honored to welcome back Rabbi Daniel Lapin back to the show, for the fifth time—a record for the highest number of appearances on The Soul of Enterprise. We will have a far-ranging discussion on a number of topics, including envy, and income inequality. You don’t want to miss this episode!
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June 4, 2021 • 58 min
In one of our most listened to shows, Episode #61, we discussed the 10 Factors of Price Sensitivity, in the context of Value Pricing 1.0. This episode Ed and Ron will discuss how to use these factors in the context of Value Pricing 2.0, the Subscription Business Model. They are still as relevant, only you view them at the macro level of the firm's strategy, branding, positioning, and value proposition, rather than at the micro ...
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May 28, 2021 • 55 min
Listeners know that Ron is more a conservative and Ed, well, he's pretty dang libertarian, so who better to appear with them than the author of a book entitled The Conservatarian Manifesto. Charles C Cooke is a Senior Writer at National Review, a co-host of the Mad Dogs and Englishmen podcast. Charles is a graduate of the University of Oxford, at which he studied modern history and politics. His work has focused on Anglo-Americ...
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May 21, 2021 • 56 min
Productivity Is For Robots is a book that’s a perfect fit for The Soul of Enterprise. It’s the E’ffing Debate on steroids (efficiency vs. effectiveness). Corey McComb writes in the Epilogue: “My hope for this book is that it is used as a shield against the robotic calls of cold-hearted efficiency and conformity. That it serves as a reminder to prioritize people, deep thinking, laughter, and leisure.” Join Ed and Ron for what is sur...
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May 14, 2021 • 52 min
Ed and Ron are honored to have Tony Dolan on the show, former President Ronald Reagan’s Special Assistant and Chief Speechwriter. He graduated from Yale University in 1970. He wrote two of the more famous Reagan speeches, “The Evil Empire,” and the British House of Commons speech where he used the line “Ash Heap of History” to define the Soviet Union. Like our conversations with Peter Robinson and Joshua Gilder, two other Reagan sp...
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May 7, 2021 • 54 min
Ron and Ed are joined by Patrick Reasonover to discuss his new film, They Say It Can't Be Done, a documentary that explores how innovation can solve some of the world's largest problems. It tracks four companies on the cutting edge of technological solutions that could heal the seas, solve hunger, eliminate organ waitlists, and reduce atmospheric carbon.
Innovation never comes without risk and often brings consequences tha...
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April 30, 2021 • 55 min
Ron and Ed will be joined by author and speaker John Tamny to talk about his new book When Politicians Panicked. In the boo, Tamny makes a relentless case that free people don’t just produce the wealth that renders today’s killers yesterday’s news. They also produce crucial information about health threats that shine a light on that which threatens us. This is not about COVID-19, it is about the political response to it. Be ready f...
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April 23, 2021 • 56 min
Ron and Ed welcome professional business consultant and author of The Billable Hour Is Nuts, Jonathan Stark. He is the host of Ditching Hourly podcast, and writes a daily newsletter on pricing for independent professionals. Join us for what will surely be a screed against the billable and some interesting takes on subscription-based pricing.
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April 16, 2021 • 55 min
Ed and Ron are honored to welcome Leah Power, Executive Vice President, Strategic Operations Consultant, of the Institute of Communication Agencies, in Canada. Leah recently co-authored a study on the broken RFP process. As they write: “The RFP selection process, for all types of clients, brands and agencies, is flawed. That’s why we’re pushing ‘to retire the RFP’ from global business practice. And we’ve got a firm plan for what sh...
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April 9, 2021 • 52 min
Ron and Ed are both strong advocates of immigration although they do differ on some policy details. On this episode, we welcome Alex Nowrasteh, the director of immigration and trade at the Cato Institute’s Herbert A. Stiefel Center for Trade Policy Studies. Alex understands not only the subtlety of immigration policy but can cite chapter and verse the latest data on immigration.
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April 2, 2021 • 56 min
Back in December Ron and Ed received an email with a link to a custom video from Dre Baldwin in which he pitched us on why he should be a Guest on The Soul of Enterprise. We get dozens of requests via email and Dre's was NOT the first to have a video, but it was so authentic, we knew we had to have him on. His story of perseverance will knock you out.
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March 26, 2021 • 56 min
Cited in Episode #1 of The Soul of Enterprise, Declaring Independence from the Tyranny of Taylorism, Matthew Stewart has influenced Ron and Ed's thinking for over a decade. His seminal book, The Management Myth, eviscerates any notion that business is a science. It is art, full stop. During this episode, we will dig deep into Matthew's thinking and what he suggests as alternatives.
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March 19, 2021 • 57 min
Join Ed and Ron for another angle on the Subscription Business Model. We’ll dive into the 2020 Subscribed Institute and The Harris Poll international survey on what consumers most value about subscriptions. And some fascinating findings from the latest Subscription Economy Index™. We’ll also answer a listener’s question on pricing and offering options, and how they are different under Value Pricing 1.0 and 2.0.
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March 12, 2021 • 54 min
Ed and Ron are honored to have Joshua Gilder on the show. As former President Ronald Reagan’s senior speech writer, his first speech for the President won acclaim for the line “Go Ahead, Make My Day!” He co-authored two State of the Union addresses and contributed to many of the President’s televised speeches from the Oval Office. He wrote Mr. Reagan’s highly regarded 1988 Moscow Summit address to students at Moscow State Universit...
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