The Soul of Enterprise: Business in the Knowledge Economy
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.
Episodes
October 15, 2021 • 55 min
Inspired by A. J. Jacobs when he appeared on Russ Robert's great podcast EconTalk, Ron and Ed have each been keeping a One Thing journal for the last few years. In this episode, they will share some of the best One Things.
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October 8, 2021 • 56 min
We miss Free-Rider Friday's, so were it bringing it back, but just this once. We used to do this on the last Friday of every month. Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays were designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequen...
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October 1, 2021 • 55 min
In Episode 349, Ron and Ed shared their thoughts and concerns about Woke Capitalism. In an email, Dr. Kimberlee Josephson wrote them saying, I just began listening to your podcast and I’m glad to have stumbled upon it! I wanted to reach out about your Woke Capitalism/ESG segment since this is an area I am trying to voice concern over. Well, in this episode we look forward to Kimberlee sharing those concerns with us.
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September 24, 2021 • 58 min
Joining Ron and Ed this week is two-time Guest Joe Woodard. Joe's vision is to transform small businesses through small business advisors. In the service of that vision, he and his team educate, coach, provide resources and build communities for small business advisors, with the overarching goal of empowering them to play a powerful, high-impact advisory role with their clients.
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September 17, 2021 • 57 min
In addition to a general Subscription Economy update, Ed and Ron will discuss what happens when the subscription model collides with a legacy model. There are essentially three ways to a launch a subscription model. What does the empirical report so far on the most optimal approach? Can you have two business models within the same organization? Join us for an in-depth look at these issues.
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September 10, 2021 • 56 min
Over 90% of decision-making is supposedly unconscious and automatic. Behavioral Economics has sought to understand human behavior. It has identified many human biases. It has also come under recent indictment because of fraud in its data reporting and the non-replication of its findings by other academics. Join Ed and Ron for a discussion of some of the more prevalent biases found by, and the criticisms of, behavioral economics.
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September 3, 2021 • 56 min
Ron and Ed welcome David C Baker, the leading authority on positioning, reinventing, and selling firms in the creative and digital space, to the show. David is the author of five books, three of which focus on the central elements of the business of expertise: positioning, financial management, and leadership. David speaks regularly on more than 70 topics relevant to entrepreneurial expertise, from 20 executives to 5,000 live on TV...
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August 27, 2021 • 56 min
How do we protect the consumer from shoddy, fraudulent, or dangerous products and services? There's a long tradition that government must do something, which has led to a proverbial alphabet soup of regulatory bodies: the FDA, CPSC, USDA, and many more. Join Ed and Ron as they explore the legitimate issue of market failure, and also the less recognized government failure.
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August 20, 2021 • 56 min
Three weeks ago, Ron and Ed interviewed Antony Davies co-host of the Word and Numbers podcast. This week they welcome Antony's co-host, political scientist James R. Harrigan. James is the F. A. Hayek Distinguished Fellow at the Foundation for Economic Education and the director of education at the Freedom Center at the University of Arizona. He co-hosts the Words & Numbers podcast and has written for The Wall Street Journal...
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August 13, 2021 • 56 min
In government and political science courses, students are taught the traditional “political/economic spectrum.” It shows Communism on the far left end of the spectrum; moving to the right, then Socialism; then Capitalism; and Fascism is at the far right end of the spectrum. Yet this spectrum is not only misleading, it is false. Join Ed and Ron for a discussion of why that is, and what the real political/economic spectrum actually l...
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August 6, 2021 • 54 min
Join Ed, Ron, and VeraSage Senior Fellow, and recidivist guest, Dr. Reginald Lee, as they engage in a round-table discussion about value, pricing, cost accounting, project management, and capacity; and how they all change, and don’t change, in the subscription business model. This is an adaptation of a Bonus Episode from July 14th that ran for approximately 80 minutes, available to our Cost-Plus Subscribers on our Patreon channel (...
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July 30, 2021 • 55 min
Ron and Ed will be joined by Professor Antony Davies, associate professor of economics at Duquesne University. He is co-host of the podcast, Words & Numbers with Professor James Harrigan. He is co-inventor on a patent for generating supercomputing power from idle Internet-connected computers, and recipient of a NASA grant for developing statistical techniques for data mining using supercomputers. In other words, he is super sma...
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July 23, 2021 • 54 min
Even though forty-five states permit marijuana, and one-third of Americans live in a location where recreational marijuana use is legal, it is still a controlled substance as a matter of federal law. Supreme Court justice Clarence Thomas recently wrote: “Once comprehensive, the Federal Government’s current approach is a half-in, half-out regime that simultaneously tolerates and forbids local use of marijuana. This contradictory and...
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July 16, 2021 • 56 min
Should sustainability be our new standard for investing? According to Larry Fink of BlackRock (more than $7 trillion in assets) the answer is yes. The ESG movement is an investment trend focused on Environmental, Social, and Governance matters in assessing a company’s long-term value. American investors have put more than $20 billion into ESG funds in 2019. Will ESG save the world from climate change, increase social and racial jus...
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July 9, 2021 • 55 min
Your market cares about how much value they will get from your product. Purchase decisions are driven almost entirely by the perceived value of the alternatives. This is just some of the wisdom from our Guest, Mark Stiving. While our conversation with Mark will focus on his new book Win, Keep, Grow: How to price and package to accelerate your subscription business.
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July 2, 2021 • 55 min
This episode is dedicated to the possibility that we can understand project management quite differently when we view it through the lens of the subscription model. Rethinking this is challenging because it requires us (read ED!) to think differently than we (HE) have (has) in the past. If you think you are capable to engage in this type of thinking (or just want to hear Ed have an on-air mental breakdown), we invite you to join us...
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June 25, 2021 • 54 min
Ron and Ed welcome Turkish journalist and author, Mustafa Akyol. Like Rabbi Daniel Lapin and Father Robert Sirico, Mustafa ardently defends the free market in a religious context in his case, Islam. In addition to writing, he is also a public speaker who has given hundreds of lectures and talks on numerous platforms, including TED, where he spoke on “Faith vs. Tradition in Islam.” He has also been a commentator on public affairs pr...
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June 18, 2021 • 56 min
Ron and Ed look forward to welcoming value pricing disciple turned evangelist, Mark Wickersham. Mark started his own accounting firm in 1996 and made dozens of stupid mistakes in the first 2 years. These mistakes had disastrous consequences on his profits and cash balances. But in November 1999 all that changed. With help from Steve Pipe, Michael Gerber, Paul Dunn, and our own Ron Baker he created the 7-step “Fastest Way To Doub...
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June 11, 2021 • 56 min
Ed and Ron are honored to welcome back Rabbi Daniel Lapin back to the show, for the fifth time—a record for the highest number of appearances on The Soul of Enterprise. We will have a far-ranging discussion on a number of topics, including envy, and income inequality. You don’t want to miss this episode!
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June 4, 2021 • 58 min
In one of our most listened to shows, Episode #61, we discussed the 10 Factors of Price Sensitivity, in the context of Value Pricing 1.0. This episode Ed and Ron will discuss how to use these factors in the context of Value Pricing 2.0, the Subscription Business Model. They are still as relevant, only you view them at the macro level of the firm's strategy, branding, positioning, and value proposition, rather than at the micro ...
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