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August 5, 2025 47 mins

“The mistake I’m seeing a lot of companies make is they’re racing to shove it into a product where they’re trying to drive costs down before the leaders making the call have become AI-driven leaders.”

Feeling overwhelmed by AI and unsure how it fits into your speaking business? In this value-packed episode of The Speaker Lab, Grant Baldwin chats with Geoff Woods, author of The AI-Driven Leader, for a refreshingly practical look at embracing technology without losing your human edge.

Geoff shares how speakers should treat AI as a tool, focusing on using it to drive real results and streamline the work that matters most. He introduces straightforward frameworks, like his CRIT method (Context, Role, Interview, Task), to help you get more out of AI, whether you’re prepping your next keynote or brainstorming business strategy.

What shines through is the focus on human strengths and meaningful connections. Rather than fearing that AI will make us obsolete, Geoff sees it as a chance for speakers to elevate their unique value and creativity, freeing up more time for what only humans do best.

The best strategy for implementing AI is to start small, use it to enhance, not replace, your skills, and keep your conversations, follow-ups, and business development rooted in authenticity. Give the episode a listen and learn how to turn today’s technology into tomorrow’s new opportunities!

You’ll learn:

  • The role of AI for speakers and entrepreneurs
  • Three core business areas impacted by AI
  • Utilizing AI for high-impact, strategic decisions
  • Using AI as a “thought partner, not a thought leader
  • Leveraging AI for analyzing
  • How technology changes the skill sets for jobs
  • Importance of adaptability and learning over fear of change
  • And much, much more!


“I have a very simple framework for communicating with AI called CRIT: Context, Role, Interview, and Task.”

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