The StoryConnect Podcast

Art shows, lobby displays, social content and more—Theresa Phillips shares how Lassen MUD works with consumers to showcase their community on the magazine cover and in a much-coveted custom calendar each year!

Whether they're blasting off to space to explore planets or solving mysteries across departments, one Oregon utility hosts an exciting career adventure every spring. Utility Pioneer Sarah Johnson shares how Clatskanie PUD turns Take Your Kid to Work Day into a memorable adventure for employees’ families.

Are you ready to reimagine your annual meeting? In Montana, Flathead Electric’s team was challenged by the board to reach more members. Hear how incorporating an energy expo, interactive videos and staff experts adds value to your event.

How do you get consumers invested in focus groups? Rebrand them as influencers! Anna Politano shares how people are reacting to Oklahoma’s statewide Co-op Influencers Program.

David Naylor co-authored a book about Rayburn Electric Cooperative with a focus on how the cooperative realigned its core values to push for innovation throughout the organization.

The book is available on Amazon, https://a.co/d/dYuErZ0.

Debra Weller says stories can not only help you connect with your audience, but can also help them remember what you have to say. Weller, who will be speaking at Pioneer's StoryConnect 2025 in St. Augustine, Florida, also provides tips for overcoming nerves and delivering your message.

In Kansas, one utility is handing out branded cash to use at local businesses during festivals. Hear Erma Ratliff share the idea behind Kanokla Cash to see if the idea could help you cash in on community growth, too!

Seeking to engage younger members, Kankakee Valley REMC launched a Junior Board program to introduce high school students in the co-op's operations.

Business customers need reliability, flexibility and simple billing. Delivering and communicating about those value adds can lead to long-lasting customer relationships.

Calix’s Joe Kohegyi says competing on price and speed is a recipe for failure. Modern consumers want value in their connection and smart broadband marketers are working to communicate the value they deliver.

Clever marketing campaigns are fun, but they are ineffective unless staff and sales processes are aligned behind them.

When you have multiplebroadband competitors pulling potential subscribers away, how do you set your story apart? Hear how Georgia's Tri-CoGo turned powering food trucks, fireworks shows and parks and recreation spaces into a way to build brand awareness in its community.

Facing increasing costs and angry subscribers, many broadband providers are looking to drop TV service. Ending linear video service in a strategic way can leave customers and broadband providers in a better way—as long as it's done in a smart way.

The broadband packages at SCTelcom don’t focus on speed. Instead, they highlight experiences like the connected family, high techies, home tech starter and a package for a simple and secure experience. Wendy Crenner shares how her team uses the power of narratives to connect with subscribers.

Mike Teegarden is retiring from Pioneer after 31 years of telling stories, first through his photography and then through his editorial leadership. Mike joins “The StoryConnect Podcast” to discuss lessons learned from photography to leadership to storytelling.

Is your consumer service team built to care? Scott Paul, of Beacon Broadband, shares how he uses team building and mentoring to turn his frontline team into storytelling specialists!

Incorporating humor into broadband marketing has skyrocketed sales at Co-Mo Communications over the past several years. How did dino-riding Chip Thunder go from a short-lived advertisement to a beloved character among subscribers? Listen to the story on this podcast episode!

Find Chip Thunder videos on YouTube.

Every Friday night, stadium lights flash on and fans in purple or red file in. Before the crowd roars for touchdowns, they pull out their phones to connect to free Wi-Fi from the co-op. Pea River Co-op's Brenda Overton shares how this tradition kicked off and why it might score for you, too.

The era of selling broadband based on speed alone is over. At Calix ConneXions 2024, industry leaders focused on subscriber experience and community connection to drive rural broadband success. From outdoor Wi-Fi innovations to strategic planning shifts, here’s what’s next for rural broadband providers.