“If a majority of your leads come from LinkedIn, that's great, and you should keep doing that. But it doesn't hurt to diversify and to make sure that you have a couple of lead sources to pull in from different avenues.”
-Kristen Corey
Kristen Corey, founder of Media Books, dives into the importance of a well-designed website, how to make your firm stand out online, and common pitfalls to avoid.
In this interview, you'll also learn:
- Why a website builds trust & credibility
- How to turn visitors into loyal clients
- The best platforms for an easy-to-manage site
Plus much more!
To learn more about Kristen, click here.
Connect with her on LinkedIn.
Time Stamp
00:28 – Kristen’s journey from accounting to marketing
02:33 – Founding Media Books to help bookkeepers
04:21 – Common marketing struggles for bookkeepers
06:11 – Why websites matter for bookkeeping businesses
08:53 – The importance of an About page
10:44 – Choosing the best website platform
13:42 – Questions to ask when hiring a web designer
17:24 – The role of SEO in the AI era
20:35 – How websites improve user experience
24:15 – Common website mistakes to avoid
26:33 – Must-have features for bookkeeping websites
28:33 – Ensuring a website is user-friendly
31:48 – Pitfalls to avoid in website building
32:59 – Media Books’ website design process
35:01 – Client success story
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